In the smart phone industry in 2021, market demand has rebounded, but the lack of materials and the price increase of parts are still accompanied by the whole year, and the chip shortage even directly affects the shipment of the smart phone market in the second half of the year. With the launch of several new flagship models in 2022, the prelude to the competition in the mobile phone market has also been opened. Judging from the January mobile phone consumption data released by Suning Tesco platform on February 11, it is roughly the same as the end of last year's closing month, and the top ten brands with the best sales performance are Apple, Honor, Xiaomi, iQOO, Huawei, OPPO, vivo, realme, Samsung, and OnePlus. From the perspective of mobile phone sales in January, compared with the previous millet and Apple strong situation has undergone obvious changes, the glory brand has sprung up, and two models have been shortlisted for the TOP 5, showing that glory is slowly coming out of last year's trough and gradually showing a high-speed development trend.
Judging from the sales of mobile phones in January, most of the share of high-end machines is still occupied by Apple. In terms of sales of domestic mobile phones at various price points, domestic mobile phones above 4,000 yuan are still Huawei's world, and other domestic brands are still difficult to support the situation of high-end machines. The top 3 single product sales in the high-end price segment are Huawei nova9, Honor 60, and True Self GT Master Exploration Edition. Among the low-end models, iQOO U3, Honor X30, and Redmi K40 ranked in the top three. In addition, it is worth mentioning that Apple, which firmly grasps the market share of high-end machines, also occupies a strong position of high-end models to trade in the old, occupying the top three in Suning Tesco's mobile phone trade-in models in January. Last month, Suning Tesco's top 5 mobile phones were iPhone 13, iPhone 13 Pro Max, iPhone 12, iQOO 9, and Huawei nova 9. In addition, data show that in terms of mobile phone trade-in growth, Shandong Linyi, Hebei Handan, Zhejiang Taizhou, Jiangxi Ganzhou and Jiangsu Yancheng ranked in the top five in the country.
Suning Tesco said that in February, the festival day is concentrated, mobile phone manufacturers in various countries are also promoting and increasing, and many models such as Honor 60SE, iQOO 9, and OnePlus 10 Pro are also sold in stock. In addition, the Redmi K50 will also be released live on the Suning Tesco platform on February 16. It can be seen that the fierce competition in the mobile phone market this year will not be inferior to last year. China's mobile phone market pattern or will usher in further differentiation, domestic brands will still dominate the high-end market, competition will be more intense. The high-end market is led by Apple, which is difficult to shake in a short period of time. How to break the inner volume and find a path to break through the stagnation of growth, the industry is still waiting.
Text/Beijing Youth Daily reporter Zhang Qin
Editor/Fan Hongwei