On the 24th, the "Suning Tesco (West District) Spring Home Improvement Festival" press conference was held in Chongqing, from now until the end of March, the 7 major cities in the west jointly carried out home improvement promotions, during the home improvement festival, the event party will issue a total of one billion subsidy coupons for you to grab.
Deng Guanghuai, member of the Standing Committee of chongqing Yuzhong District Committee and deputy governor of the district government, Chen Bo, vice president of Chongqing Branch of Postal Savings Bank, Zhao Junrong, general manager of Chongqing Center of Hengjie Group and president of Chongqing Guangdong Chamber of Commerce, as well as representatives of home appliance brands and relevant leaders of Suning Tesco West District attended the meeting.
It is understood that Suning Tesco will take the Spring Home Improvement Festival as the starting point to accelerate the layout of home appliances and home tracks, relying on the private home platform to provide professional whole house decoration design solutions, supporting products, and provide platform subsidies, brand subsidies, operator subsidies, energy-saving subsidies, government subsidies and other full subsidies to meet the diversified needs of consumers to the greatest extent.
It is reported that Suning Tesco West District includes 7 urban regions of Chongqing, Chengdu, Lanzhou, Xi'an, Guiyang, Urumqi and Kunming. During the Spring Home Improvement Festival, Suning Tesco, where the 7 cities are located, will take the lead in forming a cross-border renewal alliance, unify promotions, fully provide one-stop services for home appliances, and comprehensively upgrade stores, products, subsidies, services, experiences and other aspects.
In terms of store upgrades, Suning Tesco West District has focused on building more than 10 flagship stores, such as Chongqing Guanyin bridge store, Chengdu Tianfu Interchange store, Xi'an Jinhua Road store, Guiyang fountain store, Kunming Youth Road small garden store, etc., this year will further increase the construction of flagship stores to meet the diversified and personalized needs of consumers.
In terms of product upgrades, during the shopping festival, key brands such as Konka, Midea, Hisense, Boss, TCL, and Huawei will also be released to provide consumers with new product recommendations.
In terms of service upgrades, the linkage installation and construction line is aimed at the new design of the old house, and the linkage of different home appliance brands to renovate the kitchen, living room, bathroom, etc., such as the joint launch of the "Vantage 7-day new kitchen", "Siemens no-change cabinet", "AO Smith March Ai Powder Festival, etc., the old house balcony transformation, the home appliance set 100-day free trial, the air conditioner 10-free installation service, etc.
In terms of experience upgrade, we will create different experience scenarios, such as community model rooms, new product exhibitions, cloud experiences, and the construction of all-category brand parks to meet the one-stop shopping environment of consumers.
In terms of subsidy upgrading, three major subsidy strategies have been introduced, "old for new subsidies", "home appliances to the countryside subsidies" and "old house renovation subsidies".
Bian Yangyu, EXECUTIVE PRESIDENT OF Suning Tesco West District, said that in this Spring Home Improvement Festival in the West District, Suning Tesco linked major industries and brands to release multiple consumption subsidies, and a total of one billion yuan of subsidies and coupons will be issued.
At present, the first wave of subsidies has been opened, and everyone can receive "6,000 yuan exclusive coupon", including "old for new subsidies, home appliances to the countryside subsidies, old house renovation subsidies" and other activities.
Including postal savings, construction and other banks of 1000 yuan full reduction coupons, including Hengjie sanitary ware, Gujia home, Weilan mattress and other 2900 yuan home line deduction coupons, T3 travel 100 yuan deduction coupons, etc., as well as all categories of 1000 yuan home appliance subsidy coupons, up to 1200 yuan old for new subsidy coupons, etc., the combination of coupon issuance and online and offline multi-channel coupons, there are currently more than 10,000 people to receive coupons, subsidy coupons will run through the entire home improvement festival.
According to reports, the Suning Tesco West District Spring Home Improvement Festival will also further promote the key brands, launching 999 yuan bargain frequency conversion air conditioner, Midea car pumping, Hisense pumping World Cup tickets, Haier buying cabinets to hang, bosses to send Dyson vacuum cleaners, Siemens free cabinet transformation and other activities, as well as Suning Tesco exclusive air conditioning 10 installation-free services, so that consumers can enjoy real subsidies, services and experiences.
Industry insiders believe that a series of actions such as the creation of store scenes, the sale of explosive new products, the upgrading of service experience and the subsidy of the new alliance of the Suning Tesco Spring Home Improvement Festival are breaking the concept and boundaries of the traditional home appliance and home furnishing industry, making the home appliance and home furnishing field move towards integration, actively catering to new consumer trends, and bringing consumers more intimate services and more tangible benefits.
Upstream journalist Xu Ju