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Bay Area Cultural "Double Cycle"

"South" magazine all-media reporter 丨 Yang Yang

Shaping strengths, working with the Bay Area. Promoting cultural construction is to calibrate the height of high-quality development, delineate the scale for the cultural identity of the Bay Area, and install the core engine for Guangdong's high-quality development.

Bay Area Cultural "Double Cycle"

Su Bingtian appeared at the Guangdong Spring Festival Gala.

"Bless you, in every day, always colorful."

As soon as Cantonese people hear this BGM, they know that the New Year is over. On the evening of the first day of the Chinese New Year in the Year of the Tiger, Su Bingtian, Joey Yung, Mai Jiaxin and other guests from three places sang the opening song "Bless You", "Greeting the New Year", "Congratulations and Congratulations" and "Joyful", and enjoyed the scenery of the Bay Area with the audience and felt the fireworks in the world.

Created by Zeng Xiaomin, president of Guangdong Cantonese Theatre, the Cantonese opera symphony "Chivalrous Bone Tenderness" has carried out a quadruple mix-and-match innovation, and the related topic "Cantonese opera with symphony is too amazing" has landed on the hot search list of 21 cities in Guangdong on Weibo, and lingnan style has taken the spring wind of chaochuang into the hearts of more young people. The culture of the Bay Area began with the Year of the Tiger.

At the 17th Cultural Fair, which ended in Shenzhen last year, the latest designs and ideas in Guangdong, Hong Kong and Macao made a stunning appearance, attracting global enterprises to participate in the cultural industry.

The culture of the Bay Area is out of the loop. The Bay Area is not only a geographical category, an economic concept, but also a cultural context. As a part of Chinese culture, Lingnan culture is promoting the humanistic bay area to reach a new height of the times through the inner circulation of the Bay Area itself and the external circulation facing the world, with the smooth access of "double circulation".

Bay Area Cultural "Double Cycle"

The 17th Cultural Industry Complex Beijing Pavilion naked-eye VR immersive CAVE space played the "Great Journey" and other wonderful clips full of three-dimensional sense.

Same root and same origin

Zeng Xiaomin had already been out of the circle.

"Love love love!" "It's more than just pretty!" "This singing voice... It's this flavor. ”

In the summer of 2021, a Cantonese opera movie trailer on Station B caught fire, and the number of views exceeded 2 million before the release of the movie, and the screen was full of surprises for young people. This "White Snake Legend and Love" finally topped the box office of Chinese opera films with a box office of more than 20 million yuan.

What breaks the "dimensional wall" of tradition and modernity, opera and film, is the charm of this traditional culture. "Cantonese opera has a long history, it has always been very popular in Guangdong, Hong Kong and Macao, there has always been close cooperation and exchanges between the three places, and now with the take-off of the economy and culture of the Greater Bay Area, Cantonese opera can of course go to a higher level and usher in a new era." Zeng Xiaomin, who plays the white lady, said.

Bay Area Cultural "Double Cycle"

In the view of many experts, relying on the deep cultural soil, Guangdong has also been committed to the modern expression of traditional culture over the years, and this attempt to innovate out of the circle of "White Snake" can become a hit.

The Guangdong-Hong Kong-Macao Greater Bay Area has the same cultural origin, personal affinity, similar folklore, complementary advantages, and many cultural symbols that resonate with cantonese opera.

The 1500-meter Zhujie Ancient Alley, as a transit station on the ancient Central Plains and Jiangnan road to Lingnan, welcomes a group of descendants of Guangfu people from Lingnan and even overseas every year to find their roots; since the Qing Dynasty, Guangdong's wanderers who went to the sea to make a living, overseas Chinese who corresponded with their families, and the famous scholar Rao Zongyi believed that it was a precious material on the history of overseas transportation, immigration, and the rise and fall of overseas Chinese, and how many homes and countries were remembered; in modern times, the Guangdong revolution was the first to get the wind, heroes came out, and the far-reaching "Sun Yat-sen culture" has been far-reaching. It has deep connections with all parts of the Greater Bay Area, as well as iconic Lingnan architecture, Lingnan painting school, and Cantonese cuisine series, which have penetrated into the cultural fabric of the Bay Area. These form the greatest common denominator of people-to-people exchanges and cooperation.

"The Greater Bay Area relies on the strong system of Lingnan culture to build a common parent culture. From the excavation of the ruins of the South Vietnamese kingdom more than 2,000 years ago, to the port and wharf of the thousand-year-old Shang capital and the pearl of the southern country, and then to the later overseas Chinese culture and revolutionary traditions, the pearl river delta culture is linked in blood, and it is easier to form cultural identity and cohesion. Liang Fenglian, director of the Lingnan Cultural Research Center of the Guangzhou Academy of Social Sciences, analyzed that Guangdong is not a "cultural desert", the young bay area "cultural ancestral industry is very glorious", and in the long-term urban development, the low-key, pragmatic Lao Guang has formed a people's livelihood-oriented urban character, which is also highly consistent with the current concept of "rule of China".

Inner loop

It is precisely because of the history of the same root and the same origin that it is more able to build a dream of the future with the same voice. The Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area proposes the idea of "jointly building a humanistic bay area", which stems from this.

In June 2021, Guangzhou had a head-on encounter with Delta Strain. At the new crown vaccination site in Shipai Street Community in Tianhe District, a man in the volunteer team wore protective clothing and a protective mask, braving the extreme heat to guide residents to scan the health code and itinerary code. That familiar TVB face was recognized by the neighbors.

"Isn't this an extraordinary brother?" Many people recognize his classic role "Liang Feifan", and the post-80s and post-90s generations still grew up watching him play "Journey to the West" as a sand monk. He is The Hong Kong actor Mai Changqing, who has now focused his work on the mainland, has worked and lived in Guangzhou for many years, and has established a deep friendship with his neighbors. This time to devote himself to the prevention and control of the epidemic, he said a very TVB golden sentence: "I hope that what we do is worth it, and we are the happiest when everyone is healthy." ”

Not only Mai Changqing, but also many of his old friends in the Hong Kong entertainment industry have moved to mainland cities in the Bay Area to live and develop here. Li Yaoxiang, the film emperor who played with him, has settled in Zhongshan, often "sunbathing life" in the Douyin fancy style, shopping for vegetables in Zhongshan, punching in the Guangzhou Tower, taking the high-speed train to find food in various places, and confessing to the motherland. Liu Yucui, the "Princess of Jianning" who settled in Guangzhou, released a dynamic to cheer for Guangzhou during the epidemic, and in 2021, the National Day also sang the gesture dance of "Name China" on Douyin, which was wildly praised by netizens.

At the same time, Macau, which is across the sea from Hong Kong, has strengthened exchanges with cities in the Bay Area using Mazu culture as a medium. Not long ago, the State Council announced the fifth batch of national intangible cultural heritage representative projects list, and the three projects declared by the Macao Special Administrative Region, such as the Vernacular drama, the Macanese gastronomic cooking techniques and the Macao land customs, were all successfully selected. In Guangdong, 18 projects such as the legend of the southward migration of Zhujie Lane people were selected, and the total number of projects was raised to the fourth in the country, which is also a witness to the connection between the history and culture of Guangdong, Hong Kong and Macao.

The flow of culture is in the folk, which is the most vivid feature of the culture of the Greater Bay Area. It originated from the top-level design, and it flows vividly in Guangdong, Hong Kong and Macao, from the official to the private sector, opening up a smooth "internal circulation".

In recent years, the Guangdong Provincial Committee of the Communist Youth League has organized a number of guangdong, Hong Kong and Macao youth innovation and entrepreneurship activities, and the deepest feeling is that "hearts are together, can work together". Chinese stresses that "the tao is the same as the other."

According to the relevant person in charge of the Provincial Department of Culture and Tourism, based on the geographical location and historical evolution of Guangdong, the intangible cultural heritage of our province presents the characteristics of "one root, one overseas Chinese and three integration". "One root" refers to the internal roots of Guangdong's intangible cultural heritage in the Central Plains culture; "one overseas Chinese" means that Guangdong's intangible cultural heritage is greatly influenced by overseas Chinese culture and is a representative of overseas Chinese culture; "three integrations" refers to the integration of local culture and foreign culture, the integration of farming culture and industrial and commercial culture, the combination of inheritance and innovation, And Guangdong intangible cultural heritage has always maintained the characteristics of openness and inclusiveness in the process of its own formation and development, and constantly integrates new cultural elements and development forces.

Outer circulation

The integration of the Humanistic Bay Area has eliminated the barriers between cities, thereby increasing the absorption of talents, making technology and innovation more smooth, and promoting the "internal circulation" of ideas, technologies and economic development at the same time.

The Guangdong-Hong Kong-Macao Greater Bay Area is an area with concentrated historical and cultural resources on the Silk Road, and is now also a "wharf" for culture to go to sea and enter the port. At the Cultural Fair held in Shenzhen at the end of September last year, there were lively awakening lions, exquisite guangdong embroidery and color, prints and sculptures by German artists brought from the international VR exhibition hall, oil paintings imported from the Russian Tsar's Holiday Gallery and works by Japanese ceramic workshops.

The "cloud exhibition" of 30 countries and regions at this exhibition stems from the "strong interest in the Chinese market", and the Bay Area has become an important position for them to land. "Shenzhen is a strategic location for the La Rioja provincial government to promote in the Asian market." José Rosa, Minister of Tourism of the Province of La Rioja, Argentina, said that this is the fourth consecutive year that they have participated in the fair, because they have been affected by the epidemic and participated in the event through the Network.

The Guangdong-Hong Kong-Macao Greater Bay Area has strong manufacturing capacity, consumption capacity and cultural influence, and has the strength to continue to promote the development and realization of cultural industries, and to "bring in" the world's outstanding culture.

At the same time, the culture of the Bay Area has also "gone out" through this window. In the Foshan Pavilion of the Cultural Fair, the models wore the "Xiangyun Yarn" fashion with unique design and exquisite materials on the stage, showing the national trend style. Foshan's specialty Xiangyun yarn is known as the "soft gold" in the world's textiles, and has also been put on the stage of Asian and even international beauty pageants by local designers.

In addition to traditional culture, a new generation of games, anime, etc., are also coming to sea. A series of animation and movies such as Pig Man, Hundred Changes School Bus, Chaoxue Pioneer, and Tease Didi have been distributed to more than 50 countries and regions in Europe, America, Asia, Africa and other regions, and broadcast on more than 50 overseas TV and new media platforms, covering mainstream TV and new media platforms in various countries around the world.

"China does not lack good stories, what is missing is a good way of telling Chinese stories." Gu Yanmei, vice president of Guangdong Yongsheng Animation Co., Ltd., said that Yongsheng Animation has cut into the consumption needs of the young group of Generation Z through the IP layout of all ages, and then promoted the national comic to go to sea.

Between this entry and exit, the "outer circulation" of Bay Area culture and international culture has been formed. "Lingnan culture, the mother of the Bay Area culture, was originally characterized by inclusiveness, so Guangdong has been an important port for opening up to the outside world since ancient times, and now it is also an important window for the dissemination and export of Chinese culture." Liang Fenglian analyzed that under the international perspective, the culture of the Bay Area has formed a "double cycle" of internal and external.

The foundation of the construction of the Humanistic Bay Area is the question of how Lingnan culture, which is an important part of Chinese culture, can reach the height of the times in contemporary times. The construction of the Humanistic Bay Area should shape the humanistic spirit of the Bay Area, which means that the construction of the Greater Bay Area needs to focus on further enhancing the cultural driving force and internal cohesion of "jointly building the Humanistic Bay Area". Tell the story of China, the story of the Bay Area, the story of Guangdong, the humanistic bay area is the best platform and the best carrier, do a good job of "going out + please come in" this cultural exchange must answer the question, will surely make the bay area's world-class window imagination into reality.

This article is responsible for editing 丨 Li Yanxin

Co-ordinator 丨 Zhao Meixia Zhang Beilei

Edited by 丨Mo Qun Lin Lin

Proofreading 丨 Hua Chengmin

Source 丨Nanfang Magazine WeChat public account

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