Text/Yangcheng Evening News all-media reporter Sun Aiqun Liu Yun Li Chunwei
The year of the tiger "old Guanghe Spring Online Global United Worship" cultural activities officially kicked off, "Lingnan style + Spring Festival culture" was warmly welcomed! The reporter learned that since the launch of the annual cultural feast of "Old Guanghe Spring" on January 13, relying on the powerful international communication network of the "Lingnan on the Cloud" Cultural Expo International Communication and Integration Platform, the reading attention of the matrix of the "Lingnan on the Cloud" international social media platform exceeded 2.65 million, and the "Old Guanghe Spring" has become a well-known cultural brand like the "Spring Festival Gala" in the overseas fan base of Lingnan Culture.
Famous Artists Help "Lingnan Happy Village Village Evening"
Fans who pay attention to the "Old Guanghe Spring" event must remember the "China Good Whistle" 2021 New Year Whistle Concert hosted by Yangcheng Evening News Newspaper Group and the government of Dali Town, Nanhai District, Foshan City last year. For the first time, the concert experimented with online performances, with a novel and unique whistle performance with a literary and artistic performance with Lingnan characteristics, accompanying audiences at home and abroad to spend the Lantern Festival together.
"China's Good Whistle" 2021 New Year Whistle Concert First Taste Online Performance Photo/ Yangcheng Evening News All-media reporter Song Jinyu Intern Shan Yu photo
This year, "Lingnan Happy Village Village Evening" will relay the "Good Whistle of China" and meet with fans at home and abroad in "Old Guanghe Spring". Directed by Yuan Shiji, a famous director of Zhuying, "Lingnan Happy Village Village Evening" is assisted by famous artists such as Tang Biao and Qin Lei, national first-class actors, Wu Xiaowu, the first generation of Chinese pop singers and head of the Guangdong Border Defense Cultural and Labor Troupe of the Armed Police, and will send a literary and artistic feast of song and dance and model competition to compatriots at home and abroad.
Multilingualism has spread the Spring Festival culture farther
Since the launch of the "Old Guanghe Spring" in the Year of the Tiger, hundreds of relevant theme articles have been published on the "Lingnan on the Clouds" website and channel, and 28 key reports have been pushed, showing the appearance of Cantonese-style New Year from many aspects such as New Year customs, New Year taste, New Year goods, intangible cultural heritage, and overseas Chinese sending blessings. Among them, many reports such as "visiting the flower market on the clouds, watching the live broadcast to buy flowers" attracted the praise of Wang Gang, the Chinese ambassador to Uruguay; "Eating pastries in the New Year, BBK in the New Year", "Feeling the strongest New Year flavor in Foshan's Wachun Street", etc., which caused a warm response abroad.
Foshan Kuaizi Road "Waving Spring Street" Photo / Yangcheng Evening News All-Media Reporter Jing Jinjin
"Lao Guanghe Chun • Online Global Grand Worship" continues to take the "Lingnan on the Clouds" Cultural Expo as the stage, join hands with 21 prefectures and cities in Guangdong and 100 famous media at home and abroad in the world to carry out colorful Spring Festival activities, carry out all-round three-dimensional release, and spread to the outside world in more than ten international languages such as Chinese, English, Portuguese, Japanese, Korean, French, German, Russian, Spanish, Greek, Indonesian and Romania, so that the Spring Festival culture with distinctive Lingnan characteristics can spread louder and farther.
"News + Service" shows a strong Lingnan New Year flavor
It is understood that the Year of the Tiger "Lao Guanghe Chun Online Global Grand Worship" activity pays special attention to the "service" of the content, so that fans online and offline, domestic and foreign fans can follow the action or place orders, and feel the same Lingnan New Year culture. "New Year's Pastries are Affectionate, Step by Step "Cake" to Welcome the New Year" focuses on the "Lingnan Year on the tip of the tongue", inviting celebrity chefs to show fans at home and abroad how to make Special Pastries for the New Year, which arouses the strong interest of fans.
Lao Guang's New Year Flower Market is naturally the focus of the display. At present, the "New Year's Flower Cloud Hospitality!" has been released! Guangzhou Top Ten New Year Flower Premium Products Which one do you pick? "Guangzhou 2022 Spring Festival "Flower Market on the Clouds" Gong Opening", "Guangzhou Top Ten New Year Flower Premiums Which is Your Favorite?" " and other related content, so that the fans of the global "old Guanghe Spring" in addition to the cloud appreciation, but also with the reporter's interview recommendation to achieve online orders, around the world to enjoy the same "Guangwei" New Year.
Guangzhou Lingnan Flower Market Photo/ Yangcheng Evening News All-media reporter Chen Qiuming photo
Focus on new consumption to create new cultural hotspots
The reporter learned that the "Old Guanghe Spring" in the Year of the Tiger will introduce new consumption hotspots to fans at home and abroad in the Lingnan region. Among them, "The ordering cycle is shortened, and prepared dishes become popular... Chinese New Year's Eve the countdown to the meal, have you "booked" it? In addition to the "handmade" New Year's specialty food, the pre-made dishes under the background of new consumption are also becoming popular. Even if you are overseas, you can place the same order online and offline and taste the same New Year's taste.
Guangzhou Lingnan Flower Market is the main new year flower delivery point in Southeast Asia. According to the merchants, the popularity of domestic vibrato with "silver willow" made of "silver willow" is particularly popular in Thailand and other Southeast Asian countries. With the help of the "Old Guanghe Spring" platform, merchants hope to introduce more fine flowers to fans at home and abroad, so that everyone can feel and participate in this lively Chinese New Year.
According to reports, in addition to folk culture and other products, this "Old Guanghe Spring" also prepared more high-quality content, providing fans from all over the world with more cultural products with Lingnan characteristics and charm. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Yang Chuying