• The inaugural Celebration of the Goddess Challenge under the Rolls-Royce Muse Programme was relaunched.
• The Rolls-Royce Celebration Goddess Challenge invites up-and-coming designers to draw inspiration from Rolls-Royce cars and celebratory goddesses to create unique works of art.
• An authoritative jury of design experts will select three finalists for the Rolls-Royce Goddess of Celebration Challenge to create textile artwork for the event.
"The 'Celebration of the Goddess Challenge' is the second art creation commission launched by the Rolls-Royce 'Muse' Art Project. Previously, the inaugural Dream Council event focused on supporting and promoting the development of the art of moving image, while the Celebrating Goddess Challenge focused on showcasing the diverse and diverse skills and creativity of the design community.
With a desire for unlimited exploration of skills and design concepts, Rolls-Royce launched the 'Celebrate the Goddess Challenge' campaign, with the celebration of the goddess as the source of inspiration, inspiring more outstanding creativity and extraordinary creation. This move also reflects the spirit of Rolls-Royce Motor Home - exquisite craftsmanship, excellence, self-breakthrough, perfection. We look forward to this spirit being fully demonstrated in the work of the three finalists of the Celebrating Goddess Challenge." ”
—Anders Worming, Rolls-Royce Automotive Design Director
Anders Worming, Rolls-Royce Automotive Design Director
Recently, the first "Celebrating Goddess Challenge" under the Rolls-Royce "Muse" art project was reopened. The "Celebrating Goddess Challenge" is held every two years and invites up-and-coming designers to participate. The event aims to inspire the statue of the "Goddess of Celebration" on the hood of each Rolls-Royce car, inspiring boundless creativity and extraordinary creation.
A jury of authoritative design experts will finally select three designers to be shortlisted for the inaugural Celebration Goddess Challenge. The jury included Anders Worming, Rolls-Royce Automotive Design Director, Ann Yin, Director of Dior Men's Jewelry and Founder of AMBUSH, Tim Marlowe, Director and Director of the Design Museum in London, and Sumiya Wally, Founder and Head of Counterspace Studio Design in Johannesburg.
Sophisticated materials are at the heart of Rolls-Royce's exquisite craftsmanship, and the challenge invites emerging designers to try and push the boundaries of material applications, harmonizing design, materials and craftsmanship. While inheriting the tradition, the "Celebrating Goddess Challenge" uses different materials as the creative carrier to apply innovation to a variety of fields. The material carrier designated by the first "Celebrating Goddess Challenge" in 2022 is textiles. The finalists will be announced in March 2022.
Tim Marlowe, Curator and Director of the Design Museum in London
Rolls-Royce 2021 received a large number of emerging creative talents nominated by experts in the field of design from around the world, including: Curator Glenn Adamson, Anne Marr, Head of The Jewellery, Textiles and Materials Programme at the University of the Arts London, Nana Auckland, Founding Editor of People's Stories Project, and Mizuki Takahashi, Executive Director and Chief Curator of the Hong Kong Centre for Heritage, Arts and Textiles.
The "Celebrating Goddess Challenge" invites designers nominated for the challenge to create designs that are amazing and contain extraordinary and inspiring concepts. The challenge requires participants to design ideas that balance culture and tradition, blend local and global environments, and take into account sustainability and the technical impact of the work.
Ann Yin, Director of Men's Jewelry and founder of AMBUSH
The three finalists will be invited to the Goodwood Rolls-Royce Motor Home to have an in-depth exchange with Rolls-Royce Craftsmen before completing their work. The final entries will be unveiled later this year, followed by a global tour. The world touring exhibition includes some rolls-Royce showrooms – masterpieces that will be appreciated and admired by art, design and luxury enthusiasts.
Sumiya Wally, founder of Counterspace Studio
The jury of the "Celebrating Goddess Challenge" said: "The 'Celebrating Goddess Challenge' can be described as an excellent platform for creators and visionaries to collide and communicate with each other, and we can also take this opportunity to deeply understand the expression language of textile art forms." While we pay tribute to Rolls-Royce, we are also very grateful to Rolls-Royce for building this platform for emerging designers. I am looking forward to the extraordinary and moving works in the challenge! These pieces will sparkle exquisite craftsmanship and at the same time echo the spirit of perfection that Rolls-Royce Cars uphold. ”
While announcing the opening of the first "Celebrating Goddess Challenge", Rolls-Royce will also release the new design of "Celebrating Goddess" in the near future. This new design of the "Goddess of Celebration" will stand elegantly on the front hood of Rolls-Royce's first all-electric "Shining": in a softer, more dynamic posture, it is closer to the most original version of the "Celebrating Goddess" design of the early 20th century.
Background information:
Rolls-Royce Automotive, a wholly owned subsidiary of the BMW Group, is two completely independent companies with Rolls-Royce plc, a manufacturer of aircraft engines and propulsion systems. Rolls-Royce Motor's headquarters and manufacturing facility, located in Goodwood, West Sussex, UK, employs more than 2,000 skilled employees and is the only source of handcrafted Rolls-Royce ultra-luxury cars.
The only authorized dealer of Rolls-Royce Motors in the Northwest Territories
Rolls-Royce Motor (Xi'an) showroom
Address: No. 66 Ci'en Road, Qujiang New District, Xi'an City;
Hotline:029-88519999
Rolls-Royce Auto (Xi'an) aftermarket
Address: Xi'an High-tech Zone Zhangba3 Road No. 26
Hotline:029-32668888/32776666