In 1911, just five years old, Rolls-Royce registered a statue by the British painter and sculptor Charles Sykes as the brand's official logo. The small figure with its legs bent, its upper body leaning forward, its head looking straight ahead, seems to be observing the road, and the long, delicate gauze skirt is flowing and delicate, which is the original version of the Spirit of Ecstasy.
For more than 100 years, the size and details of the goddess of celebration have been polished and modified several times, and the unique brand value of the goddess has been insisted on hand-made, giving her a cultural connotation that exceeds the value of the item itself. Even if most people are not related to Rolls-Royce, they are still familiar with the goddess of celebration.
Recently, Rolls-Royce announced that the celebratory goddess that accompanied the brand for 111 years is about to undergo a major styling modification. Rolls-Royce announced last year that its first all-electric model, the Spectre, is expected to hit the market in the fourth quarter of 2023, and spectre's celebratory goddess will change its half-open wings to a back-bulging robe, and the just-released version is 3.3 inches tall, 0.7 inches shorter than the current version. The smaller body and streamlined design of the robe will reduce air resistance to enhance battery life.
In addition, the new method of making the goddess of joy will be based on digital models and 3D printing technology, rather than the traditional manual casting and polishing method, and the new method can also support more detailed designs, such as more realistic folds on the robe, clearer facial features, etc.
Although Rolls-Royce gives a strong reason - the new model is more aerodynamic than any previous version, but from the current model diagram, the Silver Lady without wings has lost some of its agility and grace, and the back is not so much the bulge of the robe as it is a bit like carrying a shell or baggage (only representing the editor's personal opinion Ha). I don't know if fans will pay for this "upgraded" celebratory goddess?