Recently, the reporter came to the Hetao E-commerce Industrial Park in Wuyuan County, and saw in the packing workshop of Pinfu Nongbang Trading Co., Ltd. that the workers were seizing the time to pack the fresh yellow persimmons picked from the farmers' greenhouses in the morning and send them to all parts of the country.
"In recent days, yellow persimmons have entered the peak sales season, online sales are booming, and workers are stepping up packing and shipping from morning to night every day. We guarantee that the products sent every day are freshly picked and good, and try our best to make consumers have a good shopping experience. Yu Hailong, head of Pinfu Nongbang Trading Co., Ltd., said.
As a characteristic agricultural product in Wuyuan County, yellow persimmon has formed a standardized, industrialized and large-scale planting model after many varieties improvement and technical purification, and has a good market reputation, and the supply of online store direct sales exceeds demand.
In recent years, Wuyuan County has focused on "building a platform, cultivating talents, and creating a brand", and continued to promote the deep integration of e-commerce and industry in the county, so that "entrepreneurship" can drive "employment" and promote planting with sales. At the same time, we will actively cultivate and expand the talent team of live broadcast e-commerce, develop the model of live broadcast e-commerce to help farmers, open up a new situation of network marketing, and continuously expand the sales channels of yellow persimmons.
"Electrocution to the Internet"
Farmers enjoy the digital dividend
In the Lihuade Modern Agricultural Science and Technology Demonstration Park in Wuyuan County, I walked into the yellow persimmon greenhouse of the grower Xin Lianjun, and saw the round and full yellow persimmons hanging on the branches, and the starry sky was painted with dreamy colors among the green leaves. "This year, I planted a shed of yellow persimmons, raised 700 plates of yellow persimmon seedlings, and cooperated with local e-commerce companies, from seedlings to planting, all of which were order-based. After the yellow persimmon is ripe, the e-commerce company will come to pick up the goods, and there is no worry about sales at all. Xin Lianjun said, "A shed can produce more than 10,000 catties of yellow persimmons, and the income of e-commerce purchase is about 2~30,000 yuan, and the income of seedlings can be more than 3,000 yuan." ”
Yellow persimmons, which are now famous and in short supply, have also experienced a difficult period of "the fragrance of wine is also afraid of deep alleys". Xin Lianjun told reporters that when there was no e-commerce, although the yellow persimmons planted by local farmers were of good quality, they were all passed on by word of mouth, and they could only be sold locally and in surrounding counties. "Difficult to sell" and "difficult to buy" have become pain points for growers and buyers.
In order to break this situation, in recent years, Wuyuan County has established the Hetao E-commerce Industrial Park, trained more than 30,000 local e-commerce people free of charge, realized more than 1,000 entrepreneurial employment, and drove 6 leading enterprises, 20 cooperatives, and 1,200 new professional farmers to "electrocute the Internet", so that farmers can enjoy digital dividends and achieve hot sales of agricultural products through fingertip malls. "Traffic" becomes "sales", so that good things are sold at a good price. "In the past, two yellow persimmons were planted a year, but now four crops are planted a year, and the highest can be sold for 8 yuan a catty, and everyone is happy. Xin Lianjun said with a smile.
Today, there are more than 3,000 farmers engaged in the yellow persimmon industry in Wuyuan County. The average income per mu of yellow persimmon greenhouse planting is 4~60,000 yuan, up to 80,000 yuan, and the average benefit per mu of greenhouses and open land is 15~20,000 yuan. The planting area of yellow persimmon has expanded from 1,020 mu in 2021 to 3,000 mu today.
Digital empowerment
Yellow persimmons are sold all over the country
"Wuyuan yellow persimmons are golden in color, big and thick, fleshy and sandy, and ......moderately sweet and sour" In the live broadcast rooms of Douyin, Kuaishou, and Tmall, the Wuyuan yellow persimmons sold by the anchor of Wuyuan County Zhenxu Agricultural Development Co., Ltd. have attracted the attention of many netizens. In addition, thousands of live broadcasters across the country shared the relevant links of the company's yellow persimmons, and orders poured in.
"Now, in addition to selling on online platforms such as Douyin, Kuaishou, and Tmall, our company also ships goods as a supply chain provider, and can sell more than 2,000 orders per day, packing nearly 10,000 catties of yellow persimmons, with daily sales of more than 60,000 yuan. The company cooperated with 100 local persimmon growers to take an order-based approach, picked from the farmers' greenhouses in the morning, carefully selected and classified, and then brought back to the packaging workshop, where the yellow persimmons were weighed and fixed into foam trays after being packed into net bags, and finally packed and sent away. Wang Yun, head of Wuyuan County Zhenxu Agricultural Development Co., Ltd., said.
Wuyuan Zhenxu Agricultural Development Co., Ltd. has grown into a mature direct seller and accumulated a group of loyal old customers from the beginning of the "testing of the waters" to the current independent operation. Every year, when yellow persimmons are listed, a large number of regular customers will place orders from different online platforms. "Yellow persimmons are recommended for sale through the live broadcast of the Internet platform, the supply exceeds demand, we don't have to find our own sales, and Internet celebrities from all over the country take the initiative to dock products with the company and sell them on trailers. Wang Yun said, "At present, this batch of yellow persimmons will be shipped in 15 days before pre-sale. We not only have to consider the output of yellow persimmons, the packing time of workers, but also ensure the taste of each batch of yellow persimmons, so the company will control the amount of cooperation with short video experts and the daily delivery of yellow persimmons. ”
According to Zhou Xuan, director of the Wuyuan County E-commerce Service Center, in 2023, the Hetao E-commerce Industrial Park will sell about 275,000 orders and 1.375 million catties of yellow persimmons through the Internet, with sales of 13.75 million yuan, a year-on-year increase of 17.68%.
From "breaking the circle" to "going out of the circle", Hetao E-commerce Industrial Park, as the only e-commerce park in Wuyuan County, has 45 corporate stores and individual stores selling yellow persimmons, including 3 mature yellow persimmon supply chain companies. The park cooperates with well-known e-commerce enterprises such as Taobao, Jingdong and Tmall to provide systematic and high-quality services such as brand promotion, logistics distribution, talent training, and technical support for settled e-commerce enterprises, so that Wuyuan yellow persimmons can be sold to Beijing, Shanghai and other cities on the Internet.
Text: Reporter Zhou Yue
Photo: Correspondent Qi Peizeng Zhou Yang
Editor: Qiao Hong Proofreader: Chen Long