Peninsula all-media reporter Huang Jingfei
The "ice pier" dominates the screen overnight, which can be called the top of this Winter Olympic Games. On February 19, the Beijing Winter Olympics Organizing Committee's licensed animation film "Our Winter Olympics", which is "starring" by ice piers and snow Rongrong, will be released soon, and netizens who are "difficult to find" in reality can go to the movie to achieve "one person and one pier". The film's creator recently made "spoilers" for the film, and the official Weibo also said: "Ice Pier and Xiong Qiang feel the charm of ice and snow together, cheering for the Winter Olympics." While looking forward to going to the ice and snow covenant with the ice pier and the snow, more audiences hope to see more Winter Olympic films "out of the circle".
The image is from the official Weibo of the movie "Our Winter Olympics"
The "top stream" ice pier snow melts hand in hand
In the poster of the latest "Ice and Snow Rose" chapter released by the movie "Our Winter Olympics", everyone was pleasantly surprised to find that the Beijing Winter Olympic mascot ice pier and snow Rongrong are too happy for netizens who are "difficult to find"! Many netizens left a message saying, "You can go to the cinema to achieve 'one person and one pier'!" ”
"Our Winter Olympics" tells many Chinese animation characters, together with the Winter Olympic mascot Ice Pier and the Winter Paralympic Mascot Snow Rongrong, around the Winter Olympic Village Opening Ceremony because of the encounter and resulting in a multi-chapter story about unity, dreams, courage and hard work, the ice pier and snow Rongrong two "stars" as the main line, connecting the whole story. The top-notch appearance treatment is different, even "Inhuman" and "Bear Haunted Bear Paradise" have come to play CAII! "Our Winter Olympics" is also the big screen debut of two animations, these two young IPs and many predecessors together to cheer for the Winter Olympics.
Making a big movie for the Olympic mascot is a whole new field, and it is also a new challenge for the creator. The animated film "Our Winter Olympics" is officially licensed by the Beijing Winter Olympic Organizing Committee, and the four chapters are created by four teams, and the four directors are Lin Yongchang, Li Haoling, Zhuang Hao and Qu Qiang. Suda, director and director of Shanghai Fine Arts Film Studio, revealed in an interview that it is a particularly meaningful thing for animation filmmakers to participate in the Beijing Winter Olympics in the form of animated films and classic animation IP.
This animation brings together the characters of Qi Tian Dasheng, Huluwa, Nezha, Big Ear Tutu, And Xiong Da Xiong II, which is really an unprecedented gathering! They can be said to run through the childhood memories of five generations, just the Shanghai Film Studio family has pulled everyone's emotional value to the full, and the appearance of the black cat sheriff and huluwa is even more defensive, and many netizens can't help but shout "Ye Qing Hui"! The post-60s can see "Brainless and Unhappy" here, the post-70s can see "Snow Child" here, the post-80s can see "Huluwa" here, the post-90s can see "Big Ears Tutu" here, the post-00s can see "Bear Paradise" here, and the young national comic IP "Inhuman" is even more surprising.
The plot of the film also cleverly integrates a number of Winter Olympic events, and the overall style is suitable for all ages and edutainment. "We use different IP images to correspond to different ice and snow sports, for example, snow children correspond to alpine skiing, Huluwa is a team to play ice hockey, and Ao Bing and Ne Jia are pair skating." Suda said.
Zhang Yimou served as the director of lu chuan to direct the official film of the Winter Olympics
The 2022 Beijing Winter Olympics are in full swing, and the highly ornamental ice and snow sports are also a highlight of the competition. In addition to the animated film "Our Winter Olympics", Lu Chuan as the general director and director of the opening ceremony of the Winter Olympic Games Zhang Yimou as the director of the Olympic-themed series "My Olympics and Me" has also attracted much attention.
"My Olympic Games and Me" was made by Zhang Yimou, the general director of the opening and closing ceremonies of the Beijing Winter Olympic and Paralympic Games, Zhang Heping, former president of the Beijing People's Art Theater, as the head of the expert advisory group, and the famous director Lu Chuan as the official film director of the Beijing Winter Olympics. The 2008 Beijing Olympics, Eternal Fire, was the first official Olympic film produced by Chinese, and as of now, the number of official Olympic films has exceeded 40.
How will the official Beijing Winter Olympics film be filmed? What are the characteristics of the filming team? Director Lu Chuan introduced that the official film of the Beijing Winter Olympics will highlight the main line of "athletes as the center", and present the whole process of preparation for the Beijing 2022 Winter Olympics from the two aspects of "Beijing Foundry Arena" and "Athletes Returning to the Arena" after the outbreak of the epidemic. It records the true story of how China has faced challenges, resisted pressure, fully fulfilled its bid commitments, and overcome the impact of the epidemic to prepare for the Winter Olympics.
Lu Chuan said he hopes to record the efforts of "everyone", from the labor of venue builders to the training of athletes, from the recruitment of teams in all aspects to the enthusiastic support of the whole country for the Winter Olympics, in addition to the participation and support of people and athletes from other countries. "One of the characteristics of our team this time is that it is young, and there is a large number of post-90s. They dare to fight and fight in the front line with the Olympic spirit, and they are like a group of heroic and fearless war correspondents, capturing wonderful historical moments for us with their youthful enthusiasm. "At present, the competition of the Winter Olympics is in full swing, and Lu Chuan's directorial team has captured many touching stories and characters around the world."
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There are many "ice and snow" movies, but it is not easy to get out of the circle
At present, among the Winter Olympic films, the documentary film "Ice Moment" has been released on January 7. The film focuses on the sport of hockey and the family story behind the three hockey teenagers, and under different educational methods, children's hockey dreams and family destinies have had unexpected impacts and changes. The documentary won the Best Documentary Proposal at the FIRST Youth Film Festival Documentary Lab and was shortlisted for the IDF Westlake International Documentary Conference Venture Capital.
In addition, there are a number of Winter Olympics-themed film and television works to be screened. Directed by Ye Weimin and starring Han Geng, Yin Fang and Lang Yueting, the film "Zero Degree Limit" is the first ice and snow movie in China with ski competition as the background, blending elements such as "sports", "fantasy", "youth" and "love", showing the wandering and persistence of a professional skier. The main creative team refrained from all kinds of disasters, just to let everyone understand snow sports more intuitively and experience fast and furious immersively. Yao Zhicheng and Li Hong's "Icebreaker Boy" and Zhang Yishang, Wan Guopeng, Li Luxiu and others starred in "Extreme Whirling" and other two films, with short track speed skating as the focus of attention, are also very interesting. There is also a documentary about the sport of ice hockey called "Ice Moments", which was officially released in early January.
Surprisingly, many movies were temporarily withdrawn. Produced by Xu Zheng and directed by Wang Fangfang, "My Heart Is Flying", which tells the story of the zero breakthrough of the Chinese Winter Olympic gold medal, was scheduled to be released on the first day of the New Year this year, but it has not been publicized again, and quietly withdrew from the competition of this year's Spring Festival file, and the current schedule of this film is undecided. Looking at the production team alone, the film has a luxurious lineup, and director Wang Fangfang has directed many sports-themed film works such as "One Man's Olympics" and "Xu Haifeng's Gun". Coupled with Xu Zheng's supervision, Starring Xia Yu and Meng Meiqi, the story based on the victory of the Winter Olympic athletes does echo with the current ongoing Olympic events. The filming cycle of the film is more than 3 months, which consumes huge manpower and material resources, and the actors have to receive up to several months of training before the official start of shooting, plus the time of post-production, which can really be regarded as a well-intentioned film. Recently, the official report of Chinese films published that in order to cater to the Winter Olympics, a number of films about the Olympic Games and ice and snow sports will be launched in recent days, including this "My Heart Is Flying".
"Zero Degree Limit", which was originally scheduled to be released on January 14, was also announced to be withdrawn, and the new file is expected to be fixed. The filmmakers did not explain the specific reasons in the announcement of the withdrawal, but indicated that the film will still be released in 2022: "In 2022, we will live up to the promise of ice and snow, and when the mountains and flowers are full of flowers, we will come as promised!" ”
Even the animated film "Our Winter Olympics" has been adjusted from the initial Schedule of January 15 to February 19, which may be to catch up with the hot spot of the closing of the Winter Olympics on February 20. Considering the film's animation genre and competitors in the same period, the final performance of this film remains to be seen.
The "Winter Olympics file" has also become another golden period this year after the "Spring Festival file". As of now, the heat of the Winter Olympics has initially emerged. The Winter Olympics theme film and television provides the audience with a different perspective, so that everyone can understand the ice and snow sports in another way and further perceive the story behind the Winter Olympics. "Blockbusters" have a leading role, there are hot "out of the circle" of the "starring" ice pier in front of the popularity, the audience for the Winter Olympics theme of the movie also put forward a higher demand for movies.
Winter Olympics-themed film and television works still lack "bellwethers", and online movies are also facing the problem of "difficult to break the circle", and it is difficult to bring freshness to the already niche categories with "ice and snow" as the center. Industry insiders believe that the Beijing Winter Olympics ignited the enthusiasm of the masses for "ice and snow", the Olympic year undoubtedly provides a development opportunity for related film and television works, the related industrial chain around ice and snow is also unfolding, in film and television creation, "ice and snow", "Winter Olympics" and other related themes are more in line with the current Winter Olympic market atmosphere, superimposed film industrialization production capacity continues to improve, there are many film and television companies have ice and snow theme film and television set reserves, the heat is expected to continue after the Winter Olympics.