Since Tongling City was awarded the first batch of national cultural and tourism consumption pilot cities in December 2020, Tongling has conscientiously implemented the work plan, adapted to local conditions, reform and innovation, and characteristic development, comprehensively cultivated and expanded new formats and models of cultural and tourism consumption, and strived to improve the quality and level of cultural and tourism consumption, and promote the high-quality development of the cultural and tourism industry.
In recent years, in order to meet the diversified and high-quality consumption needs of the people, enrich the night business format, and create a nightlife landmark, Tongling City has vigorously promoted the "night cultural tourism consumption".
In February 2022, the "Night Appreciation of Tongdu All the Way to the Light" cultural tourism consumption series activities organized by the Tongling Municipal Bureau of Culture and Tourism will kick off.
Light up the night of Tongling all the way to the light and rejuvenate
It is reported that the series of activities of "Night Appreciation of Copper Capital all the way to the light" will be carried out successively this year, aiming to promote the construction of a pilot city for cultural tourism consumption, create a night cultural tourism consumption brand, and promote night culture and tourism consumption; improve night infrastructure and supporting services, enhance the convenience of residents' night consumption; enrich the "night economy" format, and help urban economic development.
Led by "light", the activities will successively launch four major theme activities: "Cultural Revitalization, Let the Taste of the Year Shine", "Stay in My Hometown, Chase The Joy and Move the Streamer", "The Box Meets the Music, Listen to the Fun and Chase the Time", "Add Color to the Countryside, And Starlight on the Scenery".
Riverside Bookstore
Among them, "Cultural Rejuvenation and Let the Taste of the New Year Shine" is characterized by intangible cultural heritage, and the scene will enjoy shadow puppetry and fir cavity, as well as a series of special intangible cultural products display. "Heart to My Hometown, Happy Streamers" features night health punch cards, night health activities in Tingting Lake and other places; "Box Meets Music Listening to Fun time" is characterized by a music band, and the most popular era music will be voted online and interpreted by the band on the spot; "Countryside Adds Color, Starlight on the Scenery" features rural night tour, carries out the most beautiful starry sky photography activities, and collects the "starlight" of the countryside.
Not only that, this series of activities will also launch the "Copper Night" Mini Program synchronously, users can view the activity introduction, high-definition atlas, video review, Tongling tourism recommendation and so on in the Mini Program. In addition, the Mini Program will launch an online punch card link in conjunction with offline theme activities, and users can receive exquisite small gifts on the spot after the Mini Program completes the punch card link.
"Copper Night" Mini Program Punch Card Activity Page
The development of online and offline dual mode, so that Tongling's night is no longer silent, more new vitality is about to be rejuvenated, a Tongling "night economy" lamp waiting for you to light!
Lift a lantern and light up the city's "fireworks"
Whether it is night banquet, night drink, night singing, night shopping, night consumption is mostly service consumption, covering all tertiary industries such as commerce, transportation, catering, tourism, entertainment and so on. The "night economy" has become a new growth pole for urban economic development and the creation of urban characteristic culture.
Nowadays, the night economy is no longer just "eating, drinking and having fun", Tongling will take culture as the starting point and carry out special activities in combination with local characteristics to make the night more "sexy".
Big Dipper Star City
On February 15th, the first "Cultural Revitalization and New Year's Flavor Flash" activity of the series of activities of "Night Appreciation of Copper Capital, All the Way to the Light" will be opened in Tongling Beidou Star City, which will let participants feel a new "New Year's Flavor" through the display of Tongling's local culture and the Lantern Festival.
It is understood that the event site will have intangible cultural heritage "shadow puppet play", Fir Yang cavity performance, guessing lantern riddles, Tongling characteristic agricultural products live broadcast and interactive lottery and other activities, to take you to feel the "New Year's taste" atmosphere of Tongling at night.
In addition, this activity will be strictly in accordance with the requirements of normalized epidemic prevention and control work, and it is planned to invite night tour experience officers to punch in the card experience on the spot and broadcast live through live broadcasting and other platforms. Users can participate in this event through online live broadcasting.
This Lantern Festival, invite you to carry a lantern, go to the festival together, add the city's "fireworks", and light up the Tongling Night.
Watching the neon lights go beyond the stars
As one of the first batch of national cultural and tourism consumption pilot cities, Tongling City has taken active actions to vigorously promote the night economy. In recent years, Tongling City has cultivated the Wanda Plaza business circle, the Yaohan Jiahua International Business Circle, the Beidou Star City, the Anhui River Global Port Business Circle, the Patio Town and other night-time economic agglomeration areas.
In addition, in the list of "Four Top Ten" brands selected by the Provincial Department of Culture and Tourism as the "Four Top Ten" Brands for Night Cultural Tourism Consumption, the Beidou Star City Art Street in Tongguan District, Tongling City was selected as one of the Top Ten Night Tour Blocks, and the Anhui Folk Village in Tongling City was selected as one of the Top Ten Late-Night Canteens.
Songyun Mountain Residence of Yongquan Homestay
The blessing of cultural tourism has given more new vitality to the night economy. At the same time, the development of the night economy has also promoted the innovation of cultural tourism consumption forms. This series of activities of "Night Appreciation of Copper Capital All the Way to the Light" will go deep into Tongling's "night economy", so that "culture" is highlighted in the "fireworks" of "night economy", making "night" brighter and more charming.
At that time, a "night economy" lamp will be lit in Tongling. Neon lights flash, illuminating the night of Tongdu, illuminating tongling's "night economy", and illuminating the new vitality of tongling citizens' night consumption.