When it comes to the world's industrial powers, the first thing that comes to mind should be Germany and Japan, because German car brands are selling well all over the world, and Germany's Volkswagen also occupies the top spot of cooperative brands in the domestic market. And although this is often complained about by consumers, it has to be admitted that the sales of Japanese cars in the world are very impressive, and toyota motors are the first in the world.
There is also a country whose automotive technology should not be underestimated, where many of the world's top car brands have been born, and it is the United Kingdom. Rolls-Royce, Bentley, Aston Martin, Land Rover, Jaguar and other world-renowned luxury brands, all born in the United Kingdom.
Unfortunately, these car brands have been faked by others, Rolls-Royce has been acquired by BMW, Bentley has been acquired by Volkswagen Group. In the 1980s, Aston Martin was acquired by the Ford Group in the United States, and in 2007 by David Richards. Land Rover and Jaguar were sold to India's Tata Group, and now every time Land Rover and Jaguar are mentioned, people don't think of their origins, but think of them as "Indian cars".
According to everyone's idea, after so many car brands are sold, the British car industry should plummet. But now the Uk still occupies a place in the world's automobile industry, and its industrial strength is not worse than That of China. Insiders summarize three reasons, all very realistic.
The first reason is that the product strength is strong
The UK's car brands are very rich, and there are more than a dozen car brands that have been sold, including top luxury brands such as Rolls-Royce, Bentley, and Aston Martin. The reason why these car brands are sold is not because the manufacturing process is not good, nor because the product quality is too poor, but because they are not good at operation and management, resulting in these brands not being able to operate.
The second reason is that the product is too niche to compete with German, Japanese and American car companies
Many british car manufacturers have a unique understanding of their own brands, they are not willing to make changes to cater to the market, and have been insisting on their own aesthetic style. However, many German, Japanese, and American car companies are different, they have been seriously studying the direction of market development, consumers like what, they create.
Niche cars will indeed be popular with some people, but overall, if you want to occupy market share, you still need to follow the mainstream of the market. Under the fierce competition of Germany, Japan and the United States, the niche British car brand market has become more and more narrow, and finally have to find a new way out.
The third reason is that although the car brand has been sold, it is still produced locally
Although rolls-Royce, Bentley and other car brands have been sold, their factories are still in Britain. Rolls-Royce's factory is located in the south of England, while Bentley's factory is in Crewe, England. Moreover, the acquirers did not interfere with their brand philosophy or product design, and Rolls-Royce maintained the design style before the treatment.
The mainland's auto industry has indeed made great progress in recent decades, and car sales have basically competed with joint venture cars. However, in terms of technological level, there is still a lot of room for progress on the mainland. Compared with the United Kingdom, the United States, and Germany, the world's powerful automobile powers, there is still a certain gap.
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