In the Lexus system, the only car that sells badly is LS.
In fact, from the comprehensive strength of the analysis, LS has better comfort than the BBA class of the same class of the car, better performance and more powerful reliability, after all, in this car, Toyota is used to build.
More exquisite production technology, a more technical 3.5L hybrid system and a unique degree of material luxury, while the current LS full range of hybrid and starting price of 878,000, strictly speaking, is not high.
After all, in this level of model comprehensive analysis, the strength of the 7 Series, S Class, A8L is actually not as strong as it.
However, the Lexus LS is one of the worst-selling ones, and the sales of Million Luxury cars may be less than the BBA, and the popularity of other Lexus models is extremely popular.
ES, RX, NX and LX several models in the market or even increase in sales, a few models CT, IS, RC cold model sales are not difficult to analyze, or the size is too small or direct positioning movement, it is completely understandable.
But LS doesn't sell well, and it really shouldn't. Of course, the reason for the poor sale is actually not difficult to find.
The Million Luxury Car is no longer a product, but a brand value and the degree of social status, which is the core key to the Mercedes-Benz S-Class has been selling well, and has played the label of "successful car" in the million-level market, so even if the product strength is not strong enough, there are still a large number of consumer choices.
Lexus fundamentally doesn't set the label of precision in the million-level market.
Secondly, it is true that LS is not perfect, although the hybrid system brings more technical content, but also LS itself is not a very spacious product, the rear space is the narrowest among several top models.
The problems of large rear bulges, small horizontal space, and insufficient longitudinal space are also real problems.
In fact, from the key point of view, the Million Luxury car segment is not large, nothing more than four or five models, the market capacity is not much competitor, the adherent of the Million Luxury car market is nothing more than 7 Series, S Grade and Audi A8L, because this market is extremely testing the brand recognition and the ability to call for product market position.
Therefore, Jaguar, Volvo, Cadillac and other models simply gave up this market, because they know that this market is difficult to be broken under the insistence of the BBA, and the high-end models designed and produced with great effort are likely to become a tool for burning money.
Lexus LS is the highest-end model in the system, and its sales performance in the Chinese market is indeed not eye-catching, but in the Japanese and American markets, LS still has a large user base.
Because in the eyes of these mature markets, even if it is a top luxury car, users pay more attention to product experience and enjoyment, which is completely different from the domestic display social status, so LS still has some markets.