In 2021, Land Rover released a new generation of Range Rover, which made great adjustments to the appearance and caused a lot of controversy, but in any case, the Range Rover is still the standard for successful people, and it is still the strongest SUV with the million-level aura. At present, the official has announced that the price of the new generation of Range Rover in the UK market is 94,400 pounds, about 814,000 yuan, and for comparison, the current Range Rover Land Rover is priced in the domestic market range of 1.2250-327.80 million yuan.
According to foreign media reports some time ago, the new generation of Range Rover P440e and P510e plug-in hybrid models are available overseas, starting at 103,485 pounds, about 892,300 yuan. Also as a comparison, the 2020 Range Rover plug-in hybrid version is priced at 1.323 million yuan in the domestic market, but due to poor sales, its market terminal discount is as high as 271,000 yuan, and the follow-up has not launched 2021 and 2022 models.
In terms of appearance, the new generation of Range Rover inserts and hybrids continues the design style of ordinary fuel versions, and the front face and sides of the new car continue to inherit the classics, with a strong aura and recognition. The A- , B- , C- and D-pillars on the side of the body are blackened to create the visual effect of the suspended roof , which is where range Rover is most attractive.
In addition, the new generation of Range Rover also adopts a hidden door handle design, which not only makes the vehicle look more advanced, but also reduces the drag coefficient to 0.3, which is 12% higher than the current model.
The tail change is more obvious, but also the most controversial place, although the more concise design style is retained, but the black decoration throughout is out of place, less of the innate sense of high-end, more of a sense of futuristic technology.
In terms of interior, the overall layout has not changed much, it is still a very simple design style, the new car center console is equipped with a 13.1-inch curved suspension multimedia display, and equipped with Pivi Pro infotainment technology. At the same time, the visible changes in the new car include a new shape steering wheel and a return to the traditional electronic gear shift lever. Perhaps this interior design can not be eye-catching, but whether it is luxurious or technological, it is fully reflected and has a high degree of recognition.
In addition, it is worth mentioning that the new generation of Range Rover standard and long axle will provide 4-seater and 5-seat versions for consumers to choose, while a 7-seat version will be provided on the long-wheelbase version, which is the first time that a 7-seater model has appeared in the Range Rover series, and it is believed that this will be the most attractive place for the new car, after all, the same level of models are basically equipped with 6 or 7 seats.
In terms of power, the all-new Range Rover is the first model under Land Rover's new platform MLAFlex, which supports a variety of power forms such as light hybrid, plug-in hybrid, pure electric and so on. The plug-in hybrid version of the model, which is scheduled overseas, is equipped with a 3.0-liter turbocharged engine and a 105-kilowatt electric motor, of which the P440e model has a maximum power of 434 horsepower and the P510e model has a maximum power of 503 horsepower. In addition, both cars are equipped with a 38 kWh lithium battery pack with a pure electric range of about 112 kilometers.
At present, in the entire large SUV market, the supremacy of the Land Rover Range Rover is still unshakable, just like the Mercedes-Benz S-Class in the large car market, with strong dominance, are the absolute benchmark of the same level. However, due to the high threshold for sales, range rover sales are not the best, and have been far behind by mercedes-Benz GLS and BMW X7.
I don't know if after this replacement, can we turn the tide? Of course, at this level, sales may not be the only measure of whether a car is good or bad. If you own $1.5 million, would you consider a Range Rover, or a Mercedes-Benz GLS, a BMW X7, or a Porsche Cayenne with a higher brand premium?