Since entering the 21st century, many domestic smartphone brands have come out, and at the same time, many powerful "domestic products" have emerged, and many brands are familiar to everyone, such as Huawei. Originally, Huawei could carry the banner of domestic products of smart phones.
However, the United States revised the rules, Huawei's business has been affected to a certain extent, but Huawei is affected does not mean that the domestic brand has declined, Xiaomi has appeared, there is a great impact on the high-end market, recently, Xiaomi Group President Lei Jun issued a public speech for the layout of the high-end mobile phone market, Apple will undoubtedly usher in a new rival.
So, what kind of impact will Xiaomi's stepping up on the layout of the high-end market have on Apple? Lei Jun, president of Xiaomi Group, said that he would win the first place in the domestic high-end market within three years, so can Xiaomi finally get its wish?
Lei Jun publicly spoke and won the first place in the domestic market in three years
On the afternoon of February 8, Xiaomi Group held the first important meeting in the beginning of the Year of the Tiger, which was called the High-end Strategy Seminar. Just look at the name of this conference, I think everyone has a certain understanding, Xiaomi This meeting is a meeting to discuss how Xiaomi Group will enter the high-end market in the future.
At this meeting, Lei Jun publicly stated that Xiaomi Group officially set up a high-end strategy working group, and the product and user experience sense still have to fully benchmark Apple unswervingly, resolutely implement the five-year 100 billion research and development plan, and finally strive to achieve the first place in the domestic high-end mobile phone market share within three years.
From Lei Jun's speech, it is not difficult for us to see that Xiaomi's high-end route is unswerving, and Xiaomi's decision to impact the high-end market is unshakable. So, at a time when Xiaomi's entry into the high-end market has become a foregone conclusion, what impact will it have on Apple?
Xiaomi's impact on Apple at the high end
First, hit Apple's market share in the mainland
Xiaomi wants to impact the high-end mobile phone market, and Apple has been taking the high-end route in the mainland domestic smartphone market, so that with the strong entry of Millet in the future, it will undoubtedly bring a strong impact on Apple's market share in the mainland. After all, the Xiaomi mobile phone itself also has a considerable consumer market in the mainland.
This can be seen from the mainland's domestic smartphone sales ranking last year, Xiaomi can still squeeze into the top five under the strong impact of Apple. Now that Xiaomi has once again emphasized the impact on the high-end, the future may not be able to rely on its own strong strength and considerable consumer market, so as to achieve the impact on Apple's market share in the mainland.
Second, it affects Apple's economic earnings on the mainland
Xiaomi's impact on the high-end mobile phone market, just by virtue of the popularity of the Xiaomi brand, there should be many consumers in the mainland who are willing to pay for Xiaomi. And we also need to know that the mainland can be said to be a relatively large consumer market for apples, and now, in such a relatively large consumer market, millet is also ready to join a piece of the pie, which will naturally have a considerable impact on apple's economic earnings.
Overall, Xiaomi's impact on the high-end market is actually bad news for Apple. However, although Xiaomi's determination and courage to impact the high-end, as well as the efforts made to this end, is there really any hope for Xiaomi to win the first place in the domestic high-end mobile phone market in three years?
Does Xiaomi hope to win the first place in the domestic high-end in three years?
First of all, the domestic high-end market competition is fierce
In fact, if Xiaomi wants to achieve this goal, it is still somewhat unlikely, why do you say so? This is not to increase the morale of others and destroy their own prestige. At present, in the domestic high-end smartphone market, Xiaomi will definitely encounter strong foreign brands such as Apple, Samsung and so on when it impacts the high-end in the future.
In terms of domestic brands, xiaomi is actually not easy. Or take the shipments of smart phones in the mainland market last year as an example, in terms of shipments, Xiaomi has not beaten high-end smart phone domestic brands such as Glory, which proves that Xiaomi is a very strong presence in domestic brands, at least for now.
Therefore, in today's increasingly competitive domestic high-end smartphone market, Xiaomi wants to win the first place in the domestic high-end market within three years, and the hope may be really small.
Secondly, Xiaomi insists on taking the cost-effective route
Xiaomi wants to impact the high-end market, and the biggest difference between high-end smartphones and low-end smartphones is that the technological attributes of high-end smartphones will be more powerful. The only way to strengthen the technological attributes of smartphones at present is to increase the output of "banknote capabilities".
However, at present, Xiaomi does not seem to have any indication that in the future, Xiaomi Group will abandon the cost-effective route, and if Xiaomi wants to maintain cost performance, it should be difficult to let go of its hands and feet in terms of spending money, and it is not necessary to invest a lot of money to make a high-end mobile phone that is the first in the market, such an idea is somewhat whimsical.
Finally, Xiaomi's core technical strength needs to be strengthened
Xiaomi's scientific research strength actually needs to be strengthened, although Xiaomi has successfully developed a surging P1 chip, but this is just a small, dispensable charging chip, and Apple's A1 chip, Huawei's Kirin chip are not the same.
Last year, it seems that there were rumors that Xiaomi wanted to develop its own surging S2 chip, it seems to be a 5G chip, but at present, this chip is still under development, and it can be said that there is no shadow at present, so in general, the core technical strength of the Millet Group is actually much to be strengthened, in this case, it is good to advance into the high-end market, as for taking the first place in the high-end market, well, there may be a long way to go.
summary
Lei Jun publicly said that he is ready to become the first in the domestic high-end mobile phone market within three years, and it is worth affirming that he has such ambitions, but if he wants to achieve such a vision within three years, it may be a little unlikely, or he hopes that Xiaomi can pay attention to the present in the future, step by step, and slowly realize his high-end dream.