The top three domestic companies, under the pressure of carbon neutral transformation, still bear the heavy responsibility of fighting wits and courage with foreign-funded enterprises.
Replacing the drive motor that all traditional companies are not good at, it is not difficult to make a car that works completely different from the internal combustion engine run, but it is a huge pressure and difficulty to make a car look completely different from a fuel vehicle.
In the new track, competitiveness comes from technology, or price, in other words, either strong or cheap.
The new track is a track that even Toyota, Honda, and Volkswagen have no way to adapt well, not only to retain the market share of traditional fuel vehicles, but also to outperform Tesla's company that is fully focused on electric vehicles in the new market, and the pressure is very high.
Volkswagen engaged in Langyi, Bora, golf oil to electricity products many years ago, obviously very unsuccessful, even in China's market with brand belief, consumers have not hollowed out their wallets to buy a discounted product.
Obviously, even traditional companies have tremendous pressure.
Obviously, the domestic enterprises with a huge share in the Chinese market have good sales in this track, and the three companies of Great Wall, Changan and Geely have 5 million new car sales, which not only deeply affect users in the field of traditional fuel vehicles, but also have a better direction and goal than most joint venture vehicles in the new energy product matrix planning.
Geely is engaged in power exchange, fast charging, and dual-channel multi-brand collective operation.
In the new energy track, Geely is indeed not the fastest one, but Geely's posture and strategic planning determine that Geely is a car group with thick accumulation and thin hair.
Geometric brand in the industrial layout is very accurate, design, positioning and pricing are facing the working class, while the new Ruilan brand to change electricity as the main arena, will be officially launched in 2022, by 2025, Geely new energy sales planning to reach the order of millions.
That is to say, in the 100,000-200,000 new energy track, Geely will show a completely different state in the way of more models and more brand planning, brand advantages, service network advantages, and price advantages, such competitiveness will allow Geely to have a good transformation performance in this new track.
Geely has always become a strong player in the entry-level car market to grab the first-line joint venture brand, Emgrand, Envision and other models have made many entry-level joint venture cars lose competitiveness, and the disappearance of Santana, Jetta and other models is not unrelated to Geely's entry.
Great Wall Euler and Salon double force.
Euler has put the slogan of "women's brand" out, and last year completed the sales of more than 100,000 new cars, and Salon as a new brand will usher in a new market window in the market.
Feminine, refined, urban, used to be the label of joint venture brands, but today's passenger car market is a completely new state, and Euler Good Cat has obviously accepted a large number of user groups such as Beetle, MINI, Audi A3 and so on.
For more people, buying the same or even better urban car life with the least budget is a new form of consumption.
On the other hand, the Great Wall has become the first choice for 100,000-150,000 new car sales every year with a stable million new car sales, and in the past, this market was the main range of brands such as GM and Ford.
At present, users are more willing to choose Haval SUVs that are perfect in all aspects, and it is clear that the Great Wall has robbed GM, Ford, and Shenlong of market share.
Based on this market is also Changan, CS55PLUS, CS75PLUS, Changan Yidong PLUS and other models of success so that the joint venture brand within 150,000 does not have much attractiveness, on safety, intelligence, control and space, design, Changan's new round of products has the strength of the times.
Although Changan New Energy is late and the results are not significant, it is worth mentioning that Changan is an enterprise that makes foreign brands have no food, 70,000 cars, 120,000 SUVs, and the emergence of Changan makes Ford, GM, Honda, Toyota and other models really have little sales.
The status quo that can be seen in these years is that the voice of joint venture cars within 150,000 is getting weaker and weaker, although there are still some joint venture cars with good sales data, but compared with 10 years ago, many of the current joint ventures have begun to be hungry and shrink the system.
Hyundai, Kia, Chevrolet, Peugeot, Citroen, etc., basically within 150,000 market competitiveness significantly weakened.