On February 7, bydir Auto brand released a new proposition - technology, green and tomorrow.
Light gives science and technology a direction; light makes green possible; light makes tomorrow an answer. Starting from "light", to create an overall solution for new energy from energy acquisition, storage to application, BYD is the light chaser and the answerer. All the way forward, chasing the light upwards. The new brand proposition of "Science and Technology, Green Tomorrow" reflects BYD's adherence, accumulation and continuous evolution in the development of new energy, to enhance the understanding and perception of the user's better life, to achieve green dreams with scientific and technological innovation, and to unremittingly explore the beautiful future of sustainable development of mankind.
"Radiance"
BYD's new auto brand proposition
"Science and technology" is the way and driving force for human beings to pursue a better life, and also represents the strategic measures of BYD Automobile adhering to the brand mission of BYD Group to "use technological innovation to meet people's yearning for a better life", and firmly popularize new energy technologies and promote global sustainable development through a strong market layout. Since 2020, BYD Auto has released blockbuster technologies such as blade batteries, DM-i super hybrids, and e-platform 3.0 to help solve pain points such as new energy vehicle safety and endurance, continuously improve user driving experience, and accelerate the development of the new energy automobile industry.
"Green" is human beings' yearning for a high-quality and beautiful life, and also represents BYD's "green dream". BYD continues to promote the research and development and application of green and low-carbon technologies, takes the national "carbon neutrality" development goal as its own responsibility, actively responds to global climate change, and strives to promote the transformation of social energy consumption structure. In 2021, BYD's cumulative sales of new energy vehicles were 593,700 units. As of December 2021, BYD has sold more than 1.5 million new energy vehicles, reduced carbon dioxide emissions by more than 8.92 million tons, equivalent to planting 750 million trees, and strives to build a zero-carbon, zero-emission green ecological environment through technological innovation and new energy popularization, and promote the green and sustainable development of industry and human society.
"Tomorrow" is the green and beautiful future of human society, representing the bright future of BYD Automobile, and also representing the dreams and hopes of mankind for a better future. BYD uses green technology to cast tomorrow, achieve dreams, as a global leader in new energy vehicles, is committed to comprehensively building a zero-emission new energy ecosystem, building a sustainable development of the electrified future, and working with more users and partners to make urban civilization and nature coexist in harmony, so that the beautiful future of human dreams shines into reality.