According to the sales data released by the Association, the annual sales volume of the Skoda brand was 55,739 vehicles.
Porsche, also a super luxury car brand owned by Volkswagen, will sell 95,671 units in China in 2021.
In contrast, Skoda's sales in the domestic market are far less than Porsche's.
Other German car brands, such as Volkswagen, Mercedes-Benz, BMW and Audi, sell millions or hundreds of thousands of units a year.
If I say that Skoda is the worst German car brand in China, I believe that no one will object.
In December of last year, ŠKODA's best-selling model was the Komick, with 1,727 units sold.
The worst-selling model was the SpeedPipe, which sold only 35 cars.
Overall, sales of all models showed a downward trend both year-on-year and month-on-month, and none of them increased positively.
Regarding the Skoda brand, one of the earliest models contacted is the former Octavia.
That was more than a decade ago, when the Skoda Octavia was also a well-sold joint venture brand car.
Looking at the sales volume of Octavia in the domestic market in the past ten years, in the eight years from 2010 to 2018, octavia's monthly sales were basically more than 10,000 units.
The record highest was in November 2014, with sales of nearly 17,000 units.
It is no exaggeration to say that Skoda has been able to survive in the domestic market, and the biggest credit is still due to Octavia.
Without Octavia, Perhaps Skoda would have withdrawn from the domestic market long ago.
However, with the gradual decline in Octavia sales, Skoda's situation in China has also deteriorated.
As the main sales model of Skoda in China, although Octavia is also continuously launching a facelift model, it will sell only 13,230 vehicles in 2021.
This sales performance is far less than langyi and sagittarius sold more in a month.
Of course, in addition to Octavia, Skoda also has models such as Xinrui, Komic, Kolok and Kodiak.
However, in terms of sales, without exception, they are very dismal.
In terms of SUV models, only the cheapest Komic can sell more than 1,000 units per month. The flagship SUV model, the Kodiak, sold only 1,545 units in 2021, down 91.2% year-on-year.
The SAIC Volkswagen Tiguan L, which is on the same platform as Skoda Kodiak, will sell 150913 vehicles in 2021.
Writing this, I would like to ask those Skoda sales consultants: Do those who understand the public really buy Skoda?
Last year, it was reported that Skoda had disbanded its marketing team in China, but later Skoda officially replied that the news was false.
In this way, Skoda does not seem to have the intention of withdrawing from the domestic market.
To be fair, the models of Skoda that use Volkswagen technology, in addition to the brand power is somewhat weak, are not much different from Volkswagen's models in terms of technology and product strength.
The reason why domestic sales are getting worse and worse, the biggest reason for the car fast review is still in the problem of people.
In October and December last year, two Skoda executives were investigated in less than three months.
The two executives are Xie Jinhui, former executive director of Skoda brand business, and Ren Yun, former manager of Skoda brand marketing department.
In 2022, whether Skoda will withdraw from the domestic market is still unknown.
But what is certain is that in order to continue to survive in China, Skoda must be reborn and comprehensively rectified.
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