In China, WeChat has become a must-have social software in every smartphone, and as of the end of the third quarter of 2021, the number of monthly active users of WeChat has reached 1.263 billion, which is a veritable super APP, and every slight change may become the wings that fan the ecological waves of the Internet.
WeChat can have such a large number of user groups, the author believes that the main reason is that WeChat has a concise social page, and the registration steps are also very simple, which can bring users a good enough experience.
More critically, The main function of WeChat is "acquaintance social", and most of the friends, relatives and colleagues added to the address book are friends, relatives and colleagues around them.
Because it has a good communication experience, it is also very convenient to use, so in the process of continuous development, WeChat has sat firmly in the top position of social software, and the result has also led to a significant decline in the use of mobile phone calls, text messages and other functions.
In this context, the three major operators are obviously not happy, after all, the emergence of WeChat has directly led to a significant reduction in call and SMS charges, which has greatly affected the fee collection of the three major operators.
So as early as two years ago, the three major operators prepared a new product, the benchmark is WeChat, this product is the "5G news" that has attracted much attention before.
Specifically, 5G messaging is an upgraded product of SMS service, which breaks the length limit of each piece of information, and the content also breaks through the text limitation, which can achieve the comprehensive integration of pictures, audio, video, location and other information.
At the same time, 5G messages can also directly complete the booking, ordering and other services, users do not need to download any software, do not need to log in to the account, in the terminal native message entrance can receive 5G messages.
After the three major operators released the 5G news white paper in April 2020, China Telecom has now announced that 5G news is officially commercialized, which is regarded by the outside world as a heavyweight product against WeChat, and finally unveiled the mystery.
However, when many netizens have not yet experienced 5G news, there are many problems of 5G news tariffs on the Internet, and the tariff standards announced by China Telecom are surprising, and the charging strategy is strange.
Although individual users use 5G messages to receive information for free, sending messages is charged according to the SMS tariff, that is, 0.1 yuan, while enterprises are charged according to different message types.
In the face of such a charging strategy, netizens have complained that "sending a message also charges, there is no need to use, there is enough weChat" and so on.
Netizens' complaints are also reasonable, now that it has entered the 5G era, if it is still charged according to the SMS in the 2G era, it is indeed contrary to the development of the market, and some analysts have also expressed their own views, believing that this pricing personal tariff is high, which will inevitably limit the development of 5G news.
The author believes that the experience difference between 5G messaging and WeChat, SMS and other communication tools is not very large, and can not completely replace WeChat, and considering the need to charge, users may not have much demand for this product.
If 5G news is still like Fetion in the early years, it cannot achieve good interconnection and interoperability, which is unattractive to users, and if you want to achieve a breakthrough, you must do some differentiated functions to form your own product competitiveness.
Do you think 5G news can become a strong opponent of WeChat, welcome to comment, like, share, talk about your views.