In 2021, various mobile phone manufacturers have launched an attack on the high-end market, intending to hope to take over Huawei, and want to compete with Apple in the high-end market. From the perspective of high-end flagships launched by various manufacturers. Everyone has a very mature plan, which also makes the flagships look like "twins", so it is imperative to find new breakthroughs and open up new tracks.
Entering the field of folding screen has become the choice of major manufacturers. Recently, the folding screen mobile phone is the hottest topic in the mobile phone digital circle, mobile phone manufacturers have joined the market like "rushing", at present, in addition to Samsung, Huawei and other "elderly" level players, xiaomi, OPPO, glory and other new players have also entered the game, it is foreseeable that the folding screen market in 2022 will fully erupt.
We have confirmed that the folding screen mobile phone market in 2022 will usher in a spurt of growth, so it is now advisable to review the domestic folding mobile phone market in 2021. According to the relevant data released by the research institute IDC, the scale of folding screen products in the Chinese market in 2021 is about 1.5 million units, Huawei leads the field with a market share of up to 49.3%, Samsung ranks second, with a market share of 28.8%, followed by Xiaomi, OPPO, and Lenovo, with market shares of 13.2%, 6.1%, and 0.2%, respectively.
Let's do a simple calculation. In 2021, the total shipment of folding screens was 1.5 million units, and Huawei's share accounted for nearly 50%, that is to say, last year, Huawei's folding screen shipments in China reached 750,000 units. This data is undoubtedly gratifying, because huawei's domestic smartphone shipments have not ranked in the top five, but in the new air mouth folding screen market, it is leading a number of manufacturers, which is rare for Huawei, which is currently in a very unfavorable situation, and adds a morale to Huawei's mobile phone business.
In 2021, Huawei released a total of two folding screen mobile phones. On February 22, At the MWC of Mobile World Congress 2021, Yu Chengdong brought the Huawei Mate X2, which redefined the flagship industry standard of folding screen thanks to the trinity of top hardware, innovative interaction and application ecology. The original eagle wing hinge folding design, 8:7.1 golden ratio 8-inch immersive large screen, application split screen and suspension window, flagship hardware configuration, etc. have undoubtedly redefined the new standard of the folding screen flagship industry.
On December 23, huawei folding screen P50 Pocket was brought at Huawei's winter flagship new product launch. Huawei P50 Pocket adopts the design of folding up and down, exquisite and dexterous, and is greatly loved by fashion women, in the "list of the most artistic brand items in 2022" just released by Hurun, Huawei P50 Pocket Art Customized Edition has become one of the top ten items. In the latest folding screen review released by Huawei Mate X2 in China Mobile, the comprehensive performance of Huawei Mate X2 also ranked first. It can be seen that Huawei's folding screen has an incomparable advantage in the current track.
In addition to Huawei, the author also surprised OPPO. OPPO is currently the last of the top five folding screen manufacturers in China, and only launched the first folding screen OPPO Find N at the end of 2021, but with its good product strength, it has won considerable sales results, and occupied 6.1% of the market share of the folding screen product market in the Chinese market in less than a month.
OPPO Find N is equipped with a self-developed Seiko imitation vertebral hinge, using Samsung's UTG material inner screen, supporting 120Hz LTPO adaptive refresh rate, as well as Snapdragon 888 + LPDDR5 memory + UFS3.1 storage, 4500 mAh battery + 33W flash charge, rear 50 million pixel triple camera. More importantly, the starting price of OPPO Find N is only 7699 yuan, which has become the most critical point for consumers to feel the folding screen from early adopter to common use.
Looking forward to 2022, folding screen mobile phones will be a big fire, CINNO Research released a report that in 2022, the global market folding screen smartphone sales are expected to reach 15.69 million, an increase of 107% year-on-year. It is foreseeable that the folding screen mobile phone market in 2022 will be full of countless challenges and opportunities, and the entire mobile phone market will also inject new vitality and freshness, we look forward to mobile phone manufacturers in the product form, function experience to bring us more surprises!