In order to inherit and carry forward the excellent traditional Chinese culture, further improve the public's awareness of the protection of intangible cultural heritage, and create a social atmosphere of intangible cultural heritage science popularization, from January 24 to 27, the Shaanxi Provincial Science Popularization and Education Center, the Xi'an Municipal Education Bureau, and the Xi'an Association for Science and Technology jointly held the "Listening to the Voice of Intangible Cultural Heritage - Nian Wei" science popularization live broadcast activity.
△ Teacher Zhang Beiyuan, the non-hereditary heir of the face sculpture, guided the audience to make face sculpture artwork through live broadcast
The activity was implemented by the Shaanxi Science Popularization Project Team, and specially invited Zhang Beiyuan, a famous non-hereditary inheritor of face sculpture in our province, You Gairu, a non-hereditary inheritor of sugar painting, Liu Huixia, a non-hereditary inheritor of paper-cutting, and Chen Yaowu, a non-hereditary inheritor of Qin Cavity Face, to face the majority of young people in the form of online live broadcast, and showed the charm of traditional intangible cultural heritage by telling intangible cultural heritage stories such as face sculpture, sugar painting, paper cutting, Qin Cavity face, making intangible cultural heritage artworks and interactive Q&A.
△ The non-hereditary heirs of sugar painting are produced and displayed by Teacher Jiaru through live broadcast
△ Teacher Liu Huixia, a non-hereditary heir of paper-cutting, broadcast live to demonstrate the art of paper-cutting
A total of 4 theme live broadcasts and 9 online handicraft classes were carried out, which attracted the active participation of the public. According to statistics, the total number of views of live broadcast and recording is more than 300,000, and the live broadcast is the highest online more than 15,000 people, the live broadcast comments reach 170,000 times, and the number of cheers and likes is more than 2.63 million times.
△ Teacher Chen Yaowu, the non-hereditary inheritor of qinxiang face mask, told the story of intangible cultural heritage
Intangible cultural heritage often appears as a safeguarded form, which is not attractive enough for the general public and lacks communication bridges with the younger generation. This activity transformed the intangible cultural heritage of "high cold" into a part of the cultural life of young people in the form of short videos and live broadcasts, which not only promoted the mutual integration and development of "science popularization + culture", further enriched the connotation of science popularization, and also provided useful reference for the innovation of future science popularization activities.
Correspondent Zhao Yanqi Huashang Daily reporter Ma Huzhen/Wen (Courtesy of Shaanxi Provincial Science Popularization and Education Center)