Hello everyone, this issue analyzes the new Ford Bronco Sport
1. Brand analysis
Ford Bronco model has a long history, the first generation of models in 1966 released, but the fifth generation of Ford Bronco in 1996 discontinued production, this new fifth generation of Ford Bronco is a revival of the model, and the addition of a new Ford Bronco Sport series, so that consumers have more choices, from the Ford brand point of view, in this market range is still quite premium ability, the new Ford Bronco Sport in the product strength performance is also very good.
2. Market analysis
The Ford Bronco Sport is positioned lower than the Ford Bronco, which is more urban in style, more sporty, and more affordable in terms of price. However, in terms of momentum, it is still a very tough style, and it also has a good off-road style.
3. Competitors
The Ford Bronco Sport is clearly lower in market positioning, although it is a tough off-road SUV, but it has an urban style, but it is also relatively sporty, and in the JEEP Wrangler product series, there is no such SUV series, and it is expected to be compared with the Haval H9, Tank 300, as well as SUV models with off-road models such as the Ford Roadbreaker and Nissan Tudor.
4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. ）
The Ford Bronco Sport is also a very popular model, and it is expected to perform well in terms of ownership, and from the perspective of second-hand cars, it is expected to have a good retention rate, but the retention rate of the three-cylinder engine may not be high.
5. Power system and chassis
Powered by a 1.5T supercharged three-cylinder engine, it has a maximum horsepower of 181 hp and a peak torque of 258 Nm
A 2.0T supercharged four-cylinder engine is also available with a maximum horsepower of 250 hp and a peak torque of 375 Nm
Both are mated to an 8-speed automatic transmission.
It features 4×4 all-wheel drive, goesat modes (spanning any type of terrain), and a HOSS suspension system for a maximum towing capacity of 2,200 pounds
The front suspension features independent McPherson struts with stabilizer bars and double-tube hydraulic pneumatic shock absorbers
Independent dual lateral linkage half-drag arms with stabilizer bars, springs and hydraulic pneumatic shock absorbers are suspended at the rear
Terrain management system with seven modes.
6. Configuration
Dual driver and front passenger, driver knee airbag, front seat side impact airbag, front and second row side curtain with rollover sensor, SOS post-collision alarm system, tire pressure monitoring system, passive anti-theft system, rear view camera, front 180 degree camera, pre-collision assist with automatic emergency braking, lane keeping system, with cross traffic warning system
A 6.5-inch color LCD instrument screen with an 8-inch capacitive touchscreen is available
Support for Apple Carplay and Android Auto, connect to 4G LTE Wi-Fi hotspots via FordPass, and have an available voice-activated touchscreen navigation system.
It is equipped with 110V/400W AC power outlet, remote start system, wireless charging pad, B&O sound system, 10 speakers and subwoofer
7. Space
The interior of the car is arranged with a double row of 5 seats, the body size is 4387mm*1783 (1813)mm*1877mm, the wheelbase is 2670mm, the first line of legroom is 1077mm, the second row is 937mm, equipped with 8-way electric driver's seats, providing heated front seats, 6-way manual passengers, and the second row of seats can be 6/4 down, a total of 8 cup holders.
8. Summary
The new Ford Bronco Sport has a lower market positioning, in the price is also expected to be very close to the people, the style of the urbanization of the SUV, still has a very tough style, in the chassis is based on the Ford sharp platform to build, from the car central control point of view, the design is more old-fashioned, the use of double row seats. This car has not yet been introduced, and the three-cylinder engine is provided, which is also a bit insufficient in terms of competitiveness.
9. Appearance
From the front face, the middle net adopts a borderless design, with a dense rectangular grid texture inside, and with the logo of Bronco, which is very tough, and the lower encirclement is a tough and simple shape, and the visual effect is more imposing. Coming to the side, the body adopts straight and simple lines, the design of the side window line is also more tough, and the slightly stout C-pillar shape is adopted, and the roof is designed with a luggage rack. The tail uses a vertical design, the straight body has a concave shape, but there is no spare tire design, and the vertical taillight shape is also tough and very delicate.
10. Interior
Entering the car, the design of the central control is more traditional, using a suspended central control screen shape, the design of the regular button area below is also a very practical shape, the shape of the steering wheel is also very practical, the layout of the car is seatless design, and the performance of the space is OK.