In the past B-class car market, Camry, Accord, and Tianlai from Japan had a very high market share, except for the Passat and Magotan of North and South Volkswagen, which could compete with them, other models of the same class of the brand were not even as good as their sales. The reason why these three Japanese cars are widely recognized by everyone is largely because people trust the brand reputation. With the passage of time, the B-class car market has ushered in tremendous changes, and the number of competitors in the same level has increased. So what is the current state of the market for these three Japanese mid-size car benchmarks? Let's take a look.
First of all, let's look at The Natural Sound, this generation of models is moving closer to the direction of rejuvenation in appearance, leaving aside the mature and stable style of the past. The front of the car has become flatter, using the design language of the V-Motion family, the headlights on both sides are narrow and sharp, creating a good visual impact, and the sharp and stretched waist line makes the body more slender.
However, the car is still mainly practical, and most of the functions are presented in physical buttons, which is more convenient and fast to use. Most of the interior of the car is covered with soft materials, which are in line with the level of this level, both in terms of look and feel. In addition, Nissan's iconic large sofa is not absent, whether it is the softness and hardness of the filling or the fit with the body is impeccable, and there is no need to worry about fatigue for a long ride.
In terms of power, it is available in both 2.0L and 2.0T options, and the drivetrain is matched with the CVT gearbox. The combination of high and low can give consumers more choice.
In fact, this generation of Tianlai was not good when it was just listed, and the sales volume lagged far behind the other two Japanese models, but after the price reduction in the later period, the cost performance became more and more prominent, and sales gradually began to pick up, with sales of more than 20,000 vehicles in December, but there is still a gap between the overall performance and the previous generation.
The 10th Generation Accord has been revamped in the middle of the season, and the front grille and bracket have been adjusted in detail to bring a stronger sporty atmosphere. The side double waistline design with the upper slip design opens a significant gap with the past nine generations of models.
Honda Connect 3.0 car machine system has been added to the car, and more localization functions have been integrated, including AutoNavi Map, QQ Music, etc. However, the carplay that has been highly acclaimed has also disappeared in this generation, leaving only Baidu Carlife.
In terms of power, it offers a hybrid of 1.5T and 2.0L iMMD, which combines power performance with fuel economy.
However, this year, Accord and even the entire Honda have been affected by the "lack of core", and the Accord, which has always been able to rank in the top five of the car sales list, has fallen out of the top ten of the list, with cumulative sales of 197,000 vehicles in the whole year, ranking only eleventh in the list. Of course, this is definitely not the true level of accord, as the production capacity tends to normal, the performance of the accord this year is expected to continue to rise.
Toyota Camry's performance this year is very good, the annual sales reached 217,000 units, on the one hand, the Share of accord flows into the Camry, on the other hand, the product strength is not bad. In terms of appearance, it also takes the younger route, and also provides two sets of appearance options. The car has added a car networking function, although the car machine system is still different from the independent brand, but it has made considerable progress for the past models.
Power options are widely available, with 2.0L+CVT, 2.5L+8AT and 2.5L hybrid systems available. Meet the needs of different consumers.
Thanks to Toyota's supply chain and inventory management, camry has maintained its due capacity in the absence of cores, which has also allowed it to gain more market share.
summary
On the whole, in the mid-level car market, the share of these three Japanese models is still half of the country, and it will be difficult to shake their position for a while and a half, and it will be the first choice of consumers for a long time to come.