The exciting year of 2021 has passed, and for various mobile phone brands, it can be described as a few joys and a few sorrows. Overall, the major brands performed well, but the small brands were not so lucky. Especially in the domestic market, many small and medium-sized brands cannot enter the top ten, such as: Meizu.
Please look at the above figure, this is the 2021 domestic market smartphone sales Top 10 brand list released by CINNO, the list shows:
Champion: OPPO (Note: excluding OnePlus and realme), annual domestic shipments of 64.4 million units, market share of 20.5%;
Runner-up: vivo (Note: excluding iQOO), annual shipments of 57.3 million, market share of 18.2%;
Runner-up: Apple, with annual shipments of 50.4 million units and a market share of 16%;
Fourth place: Xiaomi, with annual shipments of 47.7 million, market share of 15.2%;
Fifth place: Glory, with annual shipments of 32.69 million and a market share of 10.4%.
In sixth place is Huawei, with a market share of 9.3%; in seventh place is iQOO, with a market share of 4.0%; eighth is realme, with a market share of 3.2%; in ninth place is OnePlus, with a market share of 0.8%; and in tenth place is Samsung, with a market share of 0.6%.
This data basically reflects the survival status of various mobile phone brands in the Chinese market, and the head brand we don't need to talk about has been seen by everyone. The most heart-wrenching thing is that Huawei has fallen out of the top five in China, but Huawei is still worthy of respect, even if it encounters a supply cut, it is still much larger than the shipment volume of small and medium-sized brands.
What needs to be explained here is that Meizu, ZTE, Nubia, Lenovo and other brands, at present, the top ten in the domestic market can not enter, the overall market share is not to mention. Because the tenth-ranked Samsung market share is only 0.6%, and the other brands combined are only 1.9%, from this we can see how miserable these brands are.
In addition, there is a very interesting thing here, this data company OPPO and vivo are subdivided and calculated, there is no operator brand. This is why OPPO is the first and vivo is the second. If OPPO+ one plus, the market share is 21.3%; vivo + iQOO market share is 22.2%, so the overall vivo is still the first in China. As for realme itself, it is not a sub-brand of OPPO, but belongs to the Oujia Group like OPPO.