In the past month, new energy vehicle companies have collectively raised product prices, and the tide of electric vehicle price increases has struck. But this is not a bad thing, but a good thing. What the hell is going on?
1. What is the rise in the price of electric vehicles?
Starting from Tesla, this wave of electric vehicle price increases has lasted for a month, and it is expected that more new energy vehicle companies will join the price increase army. A month ago, Tesla Model 3 and Model Y increased prices by 10,000 and 21,000 yuan respectively, while the FAW-Volkswagen ID.6 also increased by 5,400 yuan. Subsequently, many car companies have followed up, Xiaopeng all models increased by about 5,000 yuan, Nezha Automobile rose by about 2,000-5,000 yuan, zero-run car T03 increased by 9,100 yuan, GAC Aion LX rose by 4,000 yuan, ANDD also announced that the price of new energy models was officially increased by 1,000-7,000 yuan. There is news that Euler will also increase the price, good cat or raise 5400 yuan.
2. Why are the collective price increases?
There are two reasons for the collective price increase of new energy vehicle companies: First, the landing of subsidy decline policies. On the last day of 2021, the four ministries and commissions of the Ministry of Finance issued a new subsidy policy, stipulating that the subsidy standard for new energy vehicles in 2022 will be reduced by 30% on the basis of 2021, and the subsidy for new energy vehicles will be terminated on December 31, 2022. As we all know, the new energy automobile industry, which is in the initial stage of development, is very dependent on policies and subsidies. After the decline in subsidies, this part of the price difference needs to be borne by car companies and consumers. Therefore, the price of new energy vehicles is inevitable.
Second, the price of raw materials for electric vehicles has risen. Since 2021, the upstream industry chain of new energy vehicles has frequently increased prices, especially battery raw materials. For example, the price of battery-grade lithium carbonate, the main raw material of power batteries, has staged a triple jump in the past year, from 50,000 yuan per ton at the beginning of the year to 274,000 yuan at the end of the year, up five or six times, with an average increase of 22,000 yuan per ton per month, and the fastest month is December 2021, with an increase of 71,000 yuan per ton. The rise in raw material prices has greatly increased the production cost of electric vehicles. The cost increases, and the terminal price will naturally rise.
3. Is this actually a good thing?
Although the collective price of electric vehicles has increased, the cost of consumer car purchase will inevitably rise, but in fact, this is a good thing. First of all, if new energy vehicles want to succeed, they must get rid of their dependence on policy-driven, take the initiative to accept the test of the cruel market and the big waves, otherwise they are like flowers in the greenhouse, very fragile, not to mention replacing fuel vehicles, even if it is difficult to stand firm. New energy vehicle companies dare to collectively increase prices, indicating that the industry and consumers have become more and more receptive to electric vehicles, and more and more people will buy electric vehicles in the future.
Secondly, from the perspective of the hot sales of BYD, Tesla, and new car-making forces, the popularity of new energy vehicles has gone up, and there is no shortage of attention and potential consumers. The data shows that the penetration rate of new energy vehicles in the mainland has exceeded 20% last year, which means that for every 10 new cars sold, two are new energy vehicles. New energy vehicles continue to be hot, production capacity can not keep up, the current backlog of a large number of undelivered orders, such as BYD has hundreds of thousands of undelivered. Therefore, the price of some new energy models will be fine-tuned, and the consumer mentality will definitely change, but the sales of most new energy models should not be significantly affected.
Finally, the state can not always be for the new energy industry, policy inclination and financial subsidies will disappear completely sooner or later, new energy vehicle companies have gradually entered the stage of relying on products to win. Whether it is for car companies or consumers, this is a good thing in a virtuous circle. Whether the price increase is 1000 or 10000 affects the difference in the user's choice of products, not the trade-off. Although the price has risen, but the car companies must provide the corresponding product force, improve the overall cost performance, only the new energy vehicle products are excellent, better than the fuel vehicle, so that consumers will continue to pay. In this way, consumers can enjoy better products.