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300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

BEIJING, Jan. 26 (Xinhua) -- The encounter between the Winter Olympics and the Chinese Lunar New Year is like a fairy tale that holds the world's beautiful imagination. Beijing has been exceptionally snowy this winter, and many people have leaned over to write their wishes for 2022. When the white snow and ice meet the enthusiasm, a sports feast comes in anticipation, and the enthusiasm for the Winter Olympics set off across China is also getting higher and higher.

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

January 15, Beijing, Beitucheng Winter Olympics mascot landscape. Image source: ICphoto

Ice and snow, the whole people rejoice

In the Jining District of Wulanchabu City, Inner Mongolia Autonomous Region, adjacent to Zhangjiakou, young people in ski clothes rush down the slopes, drawing a graceful arc. "Skate well, if you're 10 years younger, I'll skate too." At the bottom of the pistes, an old man took out his mobile phone and admired while filming.

Crowds poured into the Shichahai Ice Rink, which has long since transformed into a winter paradise. "When I was in school, every winter I went skating with my classmates," Peng Zhicheng said, thinking back to the good times of his childhood, Peng Zhicheng's face was full of happiness. Riding an ice bike, Peng Zhicheng and his grandson, who has just started kindergarten, have a lot of fun.

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

The picture shows the ice and snow project built in Hohhot, Inner Mongolia. Photo by Xu Ting

When the "Winter Olympic Wind" blows to the three generations of old, middle-aged and young people, such a scene has long been all over the streets and alleys of China, and the preparation process of the Beijing Winter Olympics has become the best talking point for everyone after tea and dinner. When people intersect with winter sports, a national carnival in the ice and snow begins.

From a beautiful vision to a reality

Since the successful bid for the Beijing Winter Olympics, for more than 6 years, the seeds of winter sports have taken root and sprouted on the land of China, nourishing generations of people. The beautiful vision of "bringing 300 million people to participate in ice and snow sports" is constantly mentioned, and it shines and shines in this land.

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

The picture shows tourists skating at the North Sea Park Ice Rink. Photo by China News Service reporter Tomita

On January 19, the Beijing Winter Olympic Organizing Committee publicly released the "Beijing 2022 Winter Olympic and Paralympic Games Sports Heritage Report (2022)". It is mentioned that according to the "Statistical Survey Report on "Driving 300 Million People to Participate in Ice and Snow Sports" commissioned by the State General Administration of Sport, from the successful bid for the Winter Olympic Games to October 2021, the number of residents in the country who have participated in ice and snow sports is 346 million, and the participation rate of ice and snow sports is 24.56%, achieving the goal of driving 300 million people to participate in ice and snow sports.

Behind the numbers is the effort of countless people to water. The construction of ice rinks and snow fields, the promotion of ice and snow knowledge, when the beautiful vision comes to reality, the enthusiasm for ice and snow becomes a valuable wealth for the benefit of the country and the people.

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

The picture shows the theme slogan of the Beijing 2022 Winter Olympic and Paralympic Games officially released - "Together for a Shared Future". China News Service issued by the Beijing Winter Olympics Organizing Committee Courtesy of the Beijing Winter Olympics

Subtly, the ice and snow movement heats up

"I remember when the Chinese short track speed skating national team was first established, many people didn't know about this project. Some time ago, when I was doing land training, I was recognized as a skating practitioner because of my posture. Through the publicity of the Winter Olympics, more people are beginning to understand the winter sports. Speaking of the changes over the years, Hong Kong short track team coach Sun Dandan is full of pride between words.

As a slogan promotion song for the Beijing Winter Olympics and Paralympic Games, "Together to the Future" has long been on social media. The brisk rhythm and beautiful melody bring the memory back to the song "Welcome to Beijing".

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

The picture shows the landscape of the Winter Olympics and Spring Festival arranged in the Beijing Municipal Park. Courtesy of Beijing Municipal Park Management Center

From watching winter sports competitions to the Winter Olympic elements that can be seen everywhere in the streets, the ice and snow sports are gradually heating up.

Before the opening ceremony of the Beijing Winter Olympics, there are about 30 minutes of warm-up session. In the rehearsal, the square dance performance in this session is performed by performers who are as young as 5 years old and as old as 70 years old.

On February 4, the enthusiastic performance of the crowd will be a grand prelude to the lighting of the flame.

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

Image source: Screenshot of the video in Zhongxin.

The Winter Olympics economy is on fire

Among this year's hot New Year goods, the peripheral products of the Winter Olympics are destined to occupy a place.

In the flagship store of official licensed goods in Beijing 2022, products such as "Ice Pier" and "Snow Rongrong" have long been replaced with festive red packaging. "Pick out their favorite mascot for your kids, a limited commemorative badge." "When we buy it back, we will also treat it as the company's New Year goods and want to bring home the Winter Olympics." Customers who come to buy praise the goods in their hands.

300 million people participate in ice and snow sports! Enthusiasm for the Winter Olympics has been set off across China

The picture shows some TV series posters.

With the launch of films, television and variety shows with the theme of the Winter Olympics such as "Beyond" and "Ice and Snow Burning", the audience has helped the Winter Olympics in a different way. At the beginning of 2022, China is fast entering the "Winter Olympics time".

Behind the economic explosion of the Winter Olympics, people are waiting for this ice and snow feast to unveil the mystery.

Carrying the expectations of the people, a grand meeting of the four-year covenant is about to be fulfilled. It is full of enthusiasm and writes the most wonderful stroke of the "City of The Two Olympics" for Beijing. (End)

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