Qilu Network Lightning News on January 24, 2022 Sponsored by Jining Municipal Bureau of Culture and Tourism, the 2022 Nongyin Year "Cultural Jining - Confucius New Year" cloud rendezvous activity is scheduled to be officially launched on January 25 in major media at home and abroad. The event adopts the method of H5 online interactive experience promotion, presented in five languages of Chinese simplified, Chinese traditional, English, Japanese and Korean, and publicizes the festival brand of "Hospitality Shandong • Culture Jining New Year Meeting" to the people at home and abroad from multiple angles and in an all-round way, so that chinese people around the world and people from all over the world can feel the strong New Year flavor of "the world's first" in the "cloud", and experience the unique cultural folklore and tourism charm from the "Hometown of Confucius and Mengmeng" at close range online.
Jining is known as the "land of Confucius and Mencius, the state of etiquette", the hometown of the great thinker and educator Confucius, an important birthplace of Chinese civilization and the birthplace of Confucian culture. It has two world cultural heritage sites, three holes and the Grand Canal (Jining section), 41 national key cultural relics protection units, 19 national intangible cultural heritage projects, and enjoys the reputation of "the world's Han Monument half Jining". In recent years, jining Municipal Bureau of Culture and Tourism has made great efforts to build an international cultural tourism city, with "Find Chinese culture in JiNing" ("Discovering Chinese Culture in Jining") as the promotion theme, launching three theme routes of "Confucius Hometown Experience Tour", "Confucian Classic Study Tour" and "Beijing-Hangzhou Canal Leisure Tour" for overseas, actively building a platform for external exchanges and expanding the overseas source market.
The 2022 Nonyin Year "Cultural Jining - Confucius New Year" cloud rendezvous activities are colorful and wonderful, and are divided into three major sections: "Cloud New Year", "Confucius Six Arts" and "Online Tour Jining". "Cloud New Year" takes the New Year custom as the main line, through online hand-painting, illustration, graphics and other three-dimensional and diverse forms, vividly display the characteristic festival folk culture of "The Hometown of Confucius and Meng"; "Confucius Six Arts" relies on "Six Arts - Ceremony, Music, Shooting, Imperial, Book, Number" as the basis, using the form of games and questions and answers, combined with the New Year customs to let friends at home and abroad understand the connotation of the "Six Arts" and feel the charm of Confucian culture; "Online Tour Jining" mainly shows the long history of Jining in many ways in the form of videos and pictures. Splendid culture and high-quality tourism products.
"The new year is full of strong clouds, auspicious and full of joy." The event will be launched on major social media platforms at home and abroad such as WeChat, Douyin, Facebook, Instagram, etc., to meet the visiting needs of people at home and abroad in Chinese, English, Japanese and Korean. At that time, the majority of netizens will experience the festive and auspicious New Year atmosphere of "Confucius's Great Year and Good Luck Chinese Year" through a rich and interactive online experience and fiery interaction. During the Spring Festival, Jining's cultural tourism system will also hold various offline cultural tourism activities simultaneously, which will be organically complementary to online activities, activate the winter tourism consumption market, and create a happy, peaceful and festive Spring Festival festival atmosphere for the general public and tourists.
In 2022, the Jining Municipal Bureau of Culture and Tourism will continue to adhere to the high position, multi-perspective, multimedia, full coverage and big publicity, go all out to run the Shandong Tourism Development Conference, concentrate on implementing the seven major actions of the "Cultural Tourism Innovation Breakthrough Year", adhere to the "going out" and "introduction" of cultural tourism, and make friends with cultural people, cultural rejuvenation, cultural plastic city, and cultural friendship, and make every effort to enhance Jining's popularity, reputation and influence at home and abroad, tell the story of Confucius on the world cultural stage, and spread the voice of Confucianism.
Lightning News reporter Jia Xin Jining reported