There will always be a domestic car that makes the joint venture brand realize that the Chinese brand is no longer what it used to be. In the past 20 years, few Chinese brands have been able to break the low-end and move towards the high-end, and it can even be said that the vast majority of self-owned brand models can only indulge in the low-end market. However, in the current automotive market, there are already many independent brand models that have obtained high sales in the market, including not only low-cost models such as Haval H6 and Geely Emgrand, but also models with relatively high pricing such as Lando FREE, Ideal ONE, and Weilai ES8.
In fact, in the current automobile market, new energy vehicles are gradually rising, and the new energy vehicle track has become the best way for Chinese brands to overtake in the high-end road corner. And if you have paid attention to the domestic new energy vehicle market, you will find that in this market segment, the sales proportion of Chinese brands is indeed relatively high, in addition to Tesla, the domestic sales of better new energy vehicles, basically independent brand building. In addition to Lantu FREE, Ideal ONE, WEILAI ES8, Xiaopeng P7, WM EX5 and other models, also sold relatively well in China. So how well are these self-owned brand new energy vehicles selling? For example:
On January 22 this year, Landu Automobile announced that its Landu FREE has officially rolled off the production line of 10,000 vehicles, and the average transaction price has exceeded 338,000. It is worth mentioning that Lantu FREE was officially listed in June 2021 and officially delivered on August 8, which means that the delivery time of Lantu FREE is not long, from the official listing to the launch of 10,000 vehicles, a total of 205 days. If you count from the time of the establishment of the Lantu brand, Lantu Automobile spent 553 days to complete the achievement from 0 to the delivery of 10,000 units.
There are actually many new energy brands that can achieve the completion of 10,000 vehicles off the line, and the ideal, Xiaopeng, Weilai, and Weima that have just been mentioned have also achieved this. However, in the time to achieve this achievement, the performance of each car company is slightly different. Judging from the speed of the brand's establishment to the brand's off-line 10,000 vehicles, ideal spent 586 days, Weima spent 688 days, Weilai spent 736 days, and Xiaopeng spent 1009 days. Of course, the significance of this speed reference is greater, after all, the development direction of each car company is not the same, and the positioning is also different. Like Weilai, its models are priced relatively high, and the starting price of Weilai ES8 is more than 450,000. In the early stage of development, Xiaopeng Automobile does not pursue delivery, and the early delivery speed is relatively slow.
However, Lantu Automobile can complete the off-line of 10,000 vehicles in such a short period of time as a new brand, which still makes us a little curious, why Lantu Automobile can get consumer recognition. This is related to many factors, such as Lantu FREE's own product strength, which is a more important point. Landu FREE is priced at the 300,000 level, but it is equipped with a less common air suspension function at this price point, which is generally more common in models above 500,000. Landu FREE also has a 4-second zero-hundred acceleration performance, which is also an attraction point.
Of course, excluding product power, Lantu Automobile itself is still very special, it revolves around the concept of "user-centric" to build cars. In order to let users trust Lantu FREE, before the listing, in order to let users trust Lantu FREE, Lantu Automobile carried out the "Global Test Companion" activity, which aims to let users feel the product power of Lantu FREE in advance, so that users can feel the quality and strength of Lantu FREE in advance.
In addition, Lantu Automobile also held a variety of activities around users, for example, in October Lantu Automobile carried out a user night, contracted a whole yacht to celebrate the user's birthday, and in the activity, the user is always the C position rather than the edge, but the executives of Lantu Automobile are on the edge in the photo and in the activity. When Landu Automobile participated in the C-NCAP test of Landu FREE, it also let 15 users participate together, allowing users to feel the safety of Lando FREE at close range.
In short, it cannot be denied that the domestic new energy vehicle market is indeed getting better and better, and new energy vehicles with higher pricing have also been recognized by consumers. In such a situation, Lantu FREE can succeed, on the one hand, because of the recognition of predecessor models such as Li Xiaowei, on the other hand, because Lantu FREE itself is strong + Lantu Automobile meets the needs of users. Of course, we also believe that with the blessing of many new energy brands such as Lantu, Weilai, Ideal, and WM, the domestic new energy vehicle market will get better and better.