Last night, Chongqing Ruilan Automobile Technology Co., Ltd., a joint venture company under Geely's power exchange travel, announced that it has completed the industrial and commercial registration procedures and officially settled in Liangjiang New Area, Chongqing. This company is also a company jointly funded by Lifan Technology and Geely after the reorganization of Lifan. After the news was announced, this morning, Lifan Technology rose in response, and the high point even reached 6.04, an increase of 7.47% over the previous day. It is reported that the new company will be engaged in the research and development, sales and operation of automobiles (including but not limited to tram replacement).
In fact, as early as October 2021, Geely Automobile Group CEO Gan Jiayue first proposed at the "Smart Geely 2025" strategic conference that a new "power exchange travel brand" will be launched; in December of the same year, Geely Automobile and Lifan Technology jointly announced that both parties would invest 300 million yuan each to set up a joint venture company; on January 1, 2022, the global name campaign for the joint venture company with the theme of "Awakening Free Force 2022" was launched; on January 24, the joint venture company was named "Ruilan Automobile". This series of fast, accurate and stable brand actions is enough to highlight the confidence and ambition of Geely to enter the power exchange track.
The newly established Ruilan Automobile is an automobile company with independent production qualifications jointly established by Geely Automobile and Lifan Technology, relying on the strong technical advantages of Geely Automobile, with a complete research, production, supply and marketing system, positioned in a new generation of power exchange travel new potential energy.
"The power exchange model is a good supplement and a better choice for the current new energy market." It has the advantages of low car purchase cost, fast energy replenishment speed, high service integration, high security, and small impact on the national grid, etc. Whether it is B-end or C-end users, they can complete the energy replenishment in a few minutes or even less, which is convenient and fast. Ruilan Automobile said this in a press release to the media.
Relying on the complementary advantages of the two major car companies, the newly born Ruilan Automobile will focus on the landing of power exchange products and power exchange services, and officially enter the golden age of new energy vehicles with the strong announcement of "a new generation of power exchange travel new potential energy".
It is reported that unlike some car companies that only face C-end users, Ruilan Automobile will quickly lay out the power exchange market in the future, develop new products based on the self-developed power exchange platform; work together at the B-end and C-end, and launch a variety of power form models to solve the travel pain points of different users.
Subsequently, based on the GBRC (Global Battery Rapid Change) power exchange platform, Ruilan Automobile will plan to cover cars, SUVs, MPVs, and even logistics vehicles and light trucks, fully meeting the needs of different markets such as online car-hailing, private cars, taxis, and logistics vehicles. It will also take Chongqing as the brand "base camp", expand the replacement power station "radiation" in key cities across the country, and achieve the goal of operating 5,000 intelligent substations in the world by 2025.
The Ruilan automobile brand and related product information will be officially released in the first half of 2022.