In recent years, we can obviously find that many independent brands have achieved a visible development speed, and the head independent car companies can even collide with mainstream joint venture cars in some fields. In contrast, in the joint venture car camp, there have been many joint venture car companies in the domestic decline for many years, the most tragic of which is the French brand, And Renault has directly withdrawn from the Chinese auto market.
With the delisting of Renault, now the French car is left in China to be supported by the DPCA, but it is also facing a situation of stretching. The data shows that in 2020, the sales volume of DPCA in China is only 50267 vehicles, which is still the sales results achieved by the three major brands of Peugeot, Citroen and DS, which is not as good as Xuanyi's single-month sales, which makes people wonder whether DPCA's withdrawal from the Chinese auto market has also entered the countdown?
You know, at the peak of 2015, the sales volume of DPCA automobiles once reached 700,000 vehicles, although it was not as good as mainstream joint venture car companies, but this achievement can also be regarded as a good performance in the joint venture brand. In just a few years, sales have fallen to more than 50,000 vehicles, which can be said to be a good hand of cards.
The reason why French cars are marginalized by the market
In the eyes of the outside world, the reason why the French car has completely collapsed in a few years is mainly due to the endless quality problems, the French car that has been poorly sold in the first two years has long dominated the list in terms of quality complaints, coupled with the rise of independent brands, resulting in a sharp decline in the reputation of the French car. In addition, French cars cannot adapt to the changes in the domestic car market environment, and they have no appetite for Chinese consumers in the creation of new models, which French cars should really learn from the public.
In 2020, in the face of the continuous decline in sales, DPCA gave two summaries, one is that the managers sent by Dongfeng to DPCA do not fully understand PSA, to put it bluntly, it is to throw the pot to Dongfeng; the other is that the managers sent by PSA to DPCA do not understand the Chinese market enough, so that the two sides have a lot of differences in the process of cooperation, and the chaotic internal management naturally cannot create a good model, which is also said on the idea.
In order to achieve a breakthrough in adversity, DPCA also gave its own solution, that is, to spare no effort to create new models and try to re-understand DPCA with a new look. According to the plan, DPCA will launch 14 new products in the next 3 years from 2020. Among them, the Versailles C5 X, which was listed last year, is the representative.
After two consecutive months of sales exceeding 5,000, can the Versailles C5 X become a savior?
In the past 2021, the total sales of DPCA automobiles were 100567 units, an increase of 100.07% compared with 2020. Behind the sharp increase in sales, in addition to the easing of the epidemic, the biggest contributor is the Citroën Versailles C5 X listed in September last year, with cumulative sales of 12,140 vehicles, of which more than 5,000 sales results were achieved in November and December last year.
The success of the Versailles C5 X lies in the fact that it has given domestic consumers a new look compared to the previous French car. First of all, in terms of naming, Versailles itself has been a very popular network vocabulary in China in the past two years, which can quickly increase its popularity, which is one of the reasons why Versailles C5 X has a super high popularity as soon as it is listed.
In addition, in terms of design, Versailles C5 X also fully grasps the aesthetics of the current young consumer group, adopts cross-border style design, and the overall shape changes the inherent impression left by domestic consumers before the French car, becoming young and sporty.
In terms of hard power, versailles C5 X is also unyielding, although the whole series is equipped with only a 1.6T displacement engine, but the matching is an 8AT gearbox, which is almost the same CVT and dual-clutch transmission in the same level of joint venture cars, and the 8AT gearbox is undoubtedly more attractive. And in terms of price, the starting price of the Versailles C5 X positioned as a mid-level car is only 143,700 yuan, which undoubtedly further enhances the competitiveness of the whole vehicle.
Write at the end:
As far as the current market performance is concerned, whether versailles C5 X can make Dongfeng Dragon Auto win this turnaround battle in the domestic automobile market, it is not yet possible to simply conclude that the monthly sales of 5,000 vehicles are not mainstream for joint venture cars. But its arrival avoids the further fall of DPCA, and if the treasure is also pressed on the Tianyi C5 AIRCROSS, the brand presence will only become lower and lower. As for what will happen to DPCA in the future in China, it depends on whether the new cars released in the future have enough sincerity.
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