In the domestic new energy vehicle market, BYD has become the hottest independent brand, the product matrix from cars to SUVs in full bloom, and in the more people-friendly level, with the BYD family's latest Dragon Face 3.0 design language, DiLink3.0 intelligent network system, blade battery and other value-added products to support the BYD YuanPro, can be described as a "full of vitality" quite popular products.
Its user market is also oriented to the "diversified crowd" of urban travel, with the quality of hard-core basic products and the complete configuration beyond the same level of models, the user reputation of YuanPro in the field of small pure electric is indeed quite good, even in overseas markets, YuanPro is also a product that has attracted much attention, so where is the excellent product value of YuanPro embodied? And how to attract the "multi-crowd" of the city?
Energetic young people, hard nuclear power drive technology to understand?
The so-called attraction of "diversified crowds", in fact, is that YuanPro as a "full of vitality" high-value products, can cover a wider range of consumer group needs, whether it is Yuanqi youth, Yuanqi goddess, or Yuanqi family, YuanPro can use its product power to perfectly plant grass.
First of all, as Yuanqi youth, the fancy elements can't impress them, and the hardcore technical blessing is the focus of their attention, which is what YuanPro is good at.
YuanPro has two kinds of mileage combination of 301km and 401km, and the two mileage correspond to the lithium iron phosphate blade battery pack with a battery capacity of 38.9kWh and 50.1kWh respectively. The ultra-safety and long life of the blade battery is well known in the circle, can be recharged and discharged more than 3,000 times, and supports the driving range of more than 1.2 million kilometers, which can be described as redefining the new standard of battery safety.
With the third-generation battery intelligent temperature control management system equipped with the yuanpro, through the self-heating cooling of the system, the battery can always work at the appropriate working temperature, which is more conducive to extending the battery life, and improving the power reduction caused by the high temperature or low temperature of the battery, or the decrease in charging power, which improves the geographical adaptability of the vehicle.
In terms of power, YuanPro will be the motor, electronic control, transmission as an integrated design, electric drive system integration design is the current mainstream trend of electric vehicles, the benefit of integration is to improve the efficiency of the drive system, reduce the volume and more conducive to optimizing the layout of the space in the car.
Therefore, the yuan Pro three-in-one electric drive assembly system, not only occupies a smaller volume, its electric drive assembly adopts a new flat motor and high-efficiency power module, which can increase the peak output power of the electric drive assembly by 42.8%, increase its peak output torque by 16.7%, and increase the maximum peak power/torque to 100kW/210N m, which is completely full of power for such a small car.
Coupled with the support of hard core technology such as BoschESP body electronic stability system, EPS electric power steering system, etc., YuanPro can be described as a basic product quality enough hard core, fully meeting the two characteristics of good opening and safety.
Yuanqi goddesses, fashion and security must all be satisfied
The primary factor that attracts the Yuan Qi goddess of Yuan Pro must, of course, be the appearance! In terms of appearance design, YuanPro adopts the latest Dragon Face 3.0 design language of the BYD family, with star drill electric light suspension LED headlights, and the 16-inch dynamic laser aluminum alloy wheels are more flexible and clean.
The interior is a simple and atmospheric mist gray, which combines the sense of vitality with elegant fashion, revealing a delicate intelligent style and beauty. There is also a 0.84㎡ panoramic sunroof, making the interior transparent, romantic and comfortable.
Not only has a good look, but also a charming strength to give every Yuan Qi goddess a full sense of security.
On the MetaPro, in addition to the hard-core blade battery technology highlighting safety, it also has a comprehensive airbag SRS protection system such as TPMS tire pressure monitoring system, CN95 air conditioning filter, front double airbags, and front seat side airbags.
In addition, the yuan pro also has the front 2 & rear 4 parking radar, as well as holographic transparent image system equipment, both can look around, but also can see the bottom of the car, parking line of sight no longer blind spots, can be described from the inside to the outside of the safety of the all-round care, yuan qi goddesses want the sense of security yuan pro all have.
However, for the urban Yuanqi youth and the Yuanqi goddesses, if a car only has hardcore technology and full of security, it seems that it is not enough, and more trendy and higher-level intelligent equipment is needed to attract them.
So about the higher level of intelligence, how does metaPro do?
In the MetaPro car, relying on the resolution of up to 1920 * 1080, 10.1 inch 8-core adaptive rotation suspension Pad, its equipped DiLink3.0 intelligent network system set speech recognition, intelligent voice reminder, Bluetooth hands-free call, Bluetooth mobile phone music, car digital TV and other functions in one, ecological integrity, support for a large number of applications.
In addition to the existing massive applications, the DiLink3.0 intelligent networking system on the metaPro also has an open ecosystem, and more functional Mini Programs will be introduced in the future. In addition, YuanPro also fully covers the on-board 4G Internet, in-vehicle WIFI, and can realize intelligent cloud services by equipping a network platform.
Through the mobile phone, you can not only remotely open the trunk, locate the vehicle location at any time, remotely check the vehicle status, unlock the vehicle over the air, make an appointment to turn on the air conditioner, etc., but also make an appointment for charging, an appointment system OTA upgrade, and so on.
Sitting in the yuan Pro car, want to listen to songs, make calls, navigation, a word can wake up the voice service, want to relax and continue to chase a drama brush vibrato, 10.1 inches, resolution up to 1920 * 1080 large screen built-in a large number of entertainment APP is enough to meet you,
And want to check the status of the vehicle, with the help of clairvoyant mode (remote display of the camera outside the car), even if not in the car, you can still view the situation around the body in real time, the same is full of security, in addition to the mobile phone NFC car key trend equipment, forget to bring the key how? Phones can be unlocked just like that.
For the Yuanqi goddesses, YuanPro is not only easy to open and safe, but also a good, intelligent and intelligent Yuanqi partner.
Yuanqi families, happiness and fun must all be possessed
Many people think that family cars pay more attention to cost performance, more value for price, in fact, it is not exactly, the starting price of yuan Pro 79,800 yuan is indeed not high threshold, very attractive, but its own high value of products is the highlight.
For the yuanqi families who have more quality of life and fun, a car is not only able to load a family of three transportation tools, but also should be a yuanqi partner who can bring more happiness to life, such as carrying a family to a small camp occasionally, and a BBQ in the suburbs in the spring season, think about it is a scene full of happiness.
Thanks to the VTOL mobile power station function, the yuan pro supports external discharge with a power of up to 3.3kwh, which absolutely meets the vast majority of high-power electrical appliances, and what outdoor cooking and camping are not a problem.
Under the small figure of yuan Pro4375×1785×1680mm, it benefits from the technical advantages such as the optimization of the internal space layout brought about by the integrated design of the electric drive, so that its internal space is fully satisfied with home use, and the loading capacity after the rear seat is reclined is also stronger.
Coupled with the 150mm ground clearance, the field outing can also have better passability, parking, moving the car is also flexible and convenient, and the road of the field outing can further be described as narrowing the distance between the Yuanqi family and nature.
Whether it's a romantic "couple" trip or a family trip, you can enjoy a good time.
Moreover, because the yuan pro supports a maximum of 60kW DC fast charging, 30 minutes can complete 30%-80% of the charging, in the current market of the same level of pure electric models, the yuan pro is also one of the most widely applicable products of the charging pile, suitable for almost all charging piles on the market, even 500V high-voltage charging piles are also fully supported, in the convenience of daily use can be described as no anxiety.
So back to the beginning, why is ITD Yuan Pro to impress a diverse group of people with its "full of vitality" product force? In fact, it lies in the fact that the high-value product strength of YuanPro is perfect, solid and "Yuanqi", which can meet the multi-dimensional needs of "diverse groups" from Yuanqi youth, Yuanqi goddess to Yuanqi family. safe? intelligent? And so on.
In the current terminal market, the user reputation of YuanPro has actually been good, and even not only in the domestic market, YuanPro is now one of BYD's models exported overseas, as an EV product that can gain a foothold in foreign markets, it can be seen that the high-value product strength of YuanPro can be widely recognized. And this is also such a "Yuanqi" product that can impress the "diverse crowd", which is the high-value embodiment of itself.