Great Wall Motor's cumulative sales in 2021 were 1,280,993 units, an increase of 15.2% year-on-year, and have exceeded one million units for six consecutive years. Great Wall Motor's financial report shows that the brand's annual revenue in 2021 reached 136.317 billion yuan, an increase of 31.95% year-on-year, and the net profit reached 6.781 billion yuan, an increase of 26.45% year-on-year. With the continuous sales of many models such as tank 300 and gun pickup trucks, its brand premium ability is also constantly improving. According to the data, the average selling price of Great Wall Motor's bicycles exceeded 106,400 yuan, an increase of 14.50% year-on-year.
In 2021, Great Wall Motor will accelerate its transformation into a "global intelligent technology company" and officially release its 2025 strategy. In terms of products, Great Wall Motors launched more than 30 new cars in 2021, including Haval Chitu, Haval Divine Beast, Weipai Mocha, Weipai Machido DHT-PHEV, Weipai Latte DHT, Tank 300 City Edition, Tank 500, Euler Good Cat GT, etc., and promoted the establishment of the tank brand and the global debut of Salon Car. Among them, the tank brand's first model, the Tank 300, has attracted much attention since its launch, with a total of 84,588 deliveries last year, accounting for more than 50% of China's off-road vehicle market.
In 2021, Great Wall Motor sold more than 1.28 million new vehicles, an increase of 15.2% year-on-year, exceeding one million sales for six consecutive years and hitting a record high. Among them, the cumulative sales of new energy vehicles were 137,000 units, accounting for 10.7% of sales, and overseas sales were 143,000 units, an increase of 103.7% year-on-year, and sales accounted for 11.1%.
By brand, Haval's cumulative sales in 2021 reached 770,008 units, an increase of 2.6% year-on-year, firmly occupying a leading position in the SUV market. Euler, an electric vehicle brand that is positioned as "small and beautiful" and focuses on female users, has the brightest sales performance, with cumulative sales of 135,028 vehicles in 2021, up 140% year-on-year. Weipai, which focuses on the high-end market, sold 10,065 vehicles in December, with a cumulative sales volume of 58,363 vehicles. The LATTE DHT, which was just launched on the 17th of last month, has accumulated sales of 2,707 vehicles, providing a strong guarantee for the growth of brand sales.
In addition, the Great Wall pickup truck also maintained good sales. In 2021, great wall pickup truck sales were 233,006 units, an increase of 3.6% year-on-year, and cumulative overseas sales were 43,599 units, up 119% year-on-year, maintaining the first domestic and export sales for 24 consecutive years, and the global cumulative sales exceeded 2 million.
In terms of new products, the car will usher in the new energy vehicle products, this year the Euler brand will launch at least 4 new models, including ballet cat, lightning cat, punk cat and cherry cat; Wei brand will also launch 7-8 new models this year, including Mocha DHT-PHEV, Dream Fulfillment, new MPV and new cars. In addition, the second model of the tank brand, the Tank 500, has opened pre-sale (from 335,000 yuan) and will be officially listed in the first half of this year. Haval brand, Euler brand, Great Wall pickup truck will also promote more models to go overseas, deep ploughing Russia, Australia, South Africa, Saudi Arabia, Chile and other advantageous markets, while continuing to actively explore Europe, Thailand and other overseas markets.