In the small SUV segment, many car companies have product models to participate in the market competition, but the more eye-catching models in terms of market performance are mainly concentrated in Binzhi, XR-V, Geely Binyue, MG ZS and BYD Yuan series, especially Honda's Binzhi and XR-V, which are not only the sales hegemons in the market segment, but also the "flag" in the small SUV, which has become the "roadblock" on the rise of many competitors.
Whether it is Nissan Jinke, Buick Encore, Toyota's Yize and C-HR, in the face of the stable market position of Binzhi and XR-V, it can be said that they are all defeated, although the product strength of this model is also good, but in terms of market performance, it is difficult to compare with Honda's Binzhi and XR-V. In order to contain Binzhi and XR-V, Nissan has lost its fighting spirit, but Toyota has maintained a high interest.
After Yize and C-HR can not form an effective market threat to Binzhi and XR-V, following the launch of GAC Toyota's Fenglanda, FAW Toyota also launched the Corolla Ruifang, although the official market positioning of the car is a compact SUV, but the clear-eyed people know at a glance that it is an A-class market positioning, between a small SUV and a compact SUV, which is obviously directed at Honda's Binzhi and XR-V.
The official price of 129,800-169,800 yuan FAW Toyota Corolla Relence, basically on the same level as Honda's Binzhi and XR-V prices, Corolla Releng has a length of 4460mm, as well as a wheelbase of 2640mm, compared to Honda's Binzhi and XR-V body size has some advantages, but it is not very obvious, basically negligible.
Compared with the same door brother model Yize, the wheelbase of Ruifang is the same as Yize, but it has increased in length, width and height, and it is also cheaper than Yize in terms of price. After Toyota Ruifang went public and participated in the market competition, while breaking the wrist with Binzhi and XR-V, it would first threaten the market performance of Yize and C-HR, and it was inevitable to grab part of the market share of Yize and C-HR to some extent.
The Toyota Rebor, which features front McPherson independent suspension + rear torsion beam non-independent suspension, is powered by a 2.0L+CVT power combination, which can reach up to 171 horsepower and 205 Nm of torque. 6 airbags, body stability control, lane departure warning, full-speed adaptive cruise and uphill assist are standard. The high-end models also add front/rear parking radar, 360-degree panoramic images, a sunroof that can be opened, and a network of vehicles that can support OTA upgrades. On the whole, it is still sincere.
In the past 2021, the cumulative sales of XR-V in the whole year were 187776 units; the cumulative sales of Binzhi for the whole year were 173899 units; the cumulative sales of FAW Toyota Yize were 41,908 units; and the cumulative sales of GAC Toyota C-HR were 45,390 units. Both Yize and C-HR have a large sales gap with Binzhi and XR-V, and even the total sales of Yize and C-HR together can only be compared with a fraction of the total sales of XR-V in the whole year.
The Xiangzhuang Sword Dance is intended to be Pei Gong. From the above analysis, it can be seen that whether it is Fenglanda or Corolla Ruifang, its purpose is to come to Honda's Binzhi and XR-V, but to some extent, it is also to contain the rise of domestic cars such as BYD Yuan series, Geely Binyue and SAIC MG ZS. After all, after Yize and C-HR became the underlings of Binzhi and XR-V, if Toyota could no longer come up with product models that impacted the market segment, it would be a small blow to Toyota.
The product force is good, but the market competition is more cruel, and The Corolla Sharp places it on the impact of competitors such as Binzhi, but it will also have an adverse impact on the market performance of Yize. As some riders and netizens said: Corolla Ruifang and Binzhi and XR-V "fighting method", the victim will be Yi ze. What do you think?
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