Toyota's two-car strategy has been implemented for a long time, and since FAW Toyota's Corolla has proud sales, GAC Toyota cannot be left behind. In July 2014, Leiling, a subsidiary of GAC Toyota, was officially listed. Although corolla and FAW Toyota are twin brothers, unlike the business-oriented Corolla based on the European version of Corolla models, Leiling, which is built from the US version of Corolla models, will bring some sporty attributes to form differentiated sales. In contrast, Leiling will undoubtedly be more suitable for today's young people.
The listing of Leiling has also greatly improved the layout of GAC Toyota's car system, up to 300,000 yuan, down to 100,000 yuan, there are products facing different user groups, in order to meet the diversified needs of consumer groups. The American version of Corolla has long been the top seller in the A-segment car market in North America, and Leiling, who has the American version of Corolla pedigree, has also inherited the champion gene of this model and has a very high quality foundation.
Since its listing, in the past seven years, the cumulative sales volume of the Leiling family has exceeded 1.36 million units. From 38,674 units sold annually in 2014, to the first breakthrough of 200,000 units in 2018, and then to the 229859 units in 2021, the sales volume exceeded 200,000 units for 4 consecutive years, with a compound annual growth rate of 29%, continuously expanding the user base.
Leiling's "high sales" have made GAC Toyota more powerful. In 2021, Leiling carried one-third of GAC Toyota's total sales, making the cumulative sales volume in 2021 as high as 840396 units, an increase of 11% year-on-year, and a record high. Toyota's long-polished THS hybrid technology has been put on Leiling, which has made Leiling Shuangqing the first in sales of hybrid models in the Chinese market for two consecutive years. Leiling Shuangqing sold 78,827 units in 2021, an increase of 56% year-on-year, to know that the cumulative sales of GAC Toyota's hybrid models in 2021 is 182,060 units, which accounts for nearly one-half of it, and also makes Guangfeng's hybrid family increase by 98% year-on-year.
In 2021, under the impact of repeated epidemics and chip shortages, the domestic and even global automotive industry is facing severe challenges, in this context, GAC Toyota overcame many difficulties, and with the charm of TNGA architecture and high QDR quality gene escort, even in 2021 with the sales of 840396 units to hit a record high, which inevitably has a credit to Leiling.
Why is Ralink so popular? That is probably Toyota's brand value + excellent product strength + covering a large group of price ranges, all three are indispensable. A long history of development and stable mechanical quality are synonymous with Toyota.
In North America, the best-selling U.S. version of Corolla domestic models is naturally not weak, Toyota's latest TNGA architecture, the standard multi-airbag and rear double wishbone suspension and other configurations give Leiling a good driving experience and safety factor, followed by stable and worry-free vehicle quality and extremely low maintenance costs.
In addition, The positioning of Leiling in its early 100,000s is the entry-level price of the joint venture model, and it is also the price point that most people can afford. The identity of the Japanese joint venture allows Leiling to have an excellent retention rate, and it also has great temptation for the Chinese people with strong financial management concepts.
Since Leiling can meet the needs of the vast majority of consumers for family cars, it has naturally become the choice of most people.
Edit | yy