"To be honest, standing here, I am very guilty, very nervous, even a little overwhelmed, I smeared Peking University, shame on my alma mater...".
On the podium of Peking University's International Exchange Center, a middle-aged man dressed in simple clothes said so, pausing several times in a few short sentences, so many years he has been accustomed to camera shooting, but still seems a little cramped at his alma mater.
He is Lu Buxuan, a sensational figure 19 years ago, and you may not remember his name, but you must have heard his deeds in some places.
"Peking University Butcher", "Pork Prince" and "Shame of Peking University", from the moment he raised the slaughtering knife, such labels are destined to follow his life.
"High-achieving students from the highest institutions of learning have become slaughterers" "After graduating from Peking University in the college entrance examination, they made a living by killing pigs."
In 2003, the overwhelming media reported the incident, causing an uproar in society, and the combination of extraordinary academic qualifications and ordinary industries caused a wonderful chemical reaction, and people were divided.
This incident even led to a heated discussion among the masses at that time about employment issues and life choices.
Now, nearly two decades after the media first reported on Lu Buxuan's deeds, he was despised by the masses and used as a talking point after tea.
But today, Lu Buxuan is already the owner of a company with annual sales of up to 1.8 billion yuan, and there are millions of slaughterers in the world, why can Lu Buxuan achieve this, and what is the difference between him and ordinary butchers?
Cold door out of Takako
Lu Buxuan was born in 1966 in an obscure village in Chang'an County, Shaanxi Province.
Perhaps because his family was poor and he had lost his mother since childhood, Lu Buxuan had been more sensible than others since he was a child, and looking at the figure of his father running around and toiling for his livelihood, he secretly resolved in his heart that he must get ahead and change his life.
He also does have a talent in this area, and when he was young, he showed an unusual enthusiasm for learning, he liked to ask questions when he encountered problems, he had the spirit of being willing to study, and was willing to work hard for them.
From childhood to adulthood, his academic performance is among the best, and the teachers who have taught Lu Buxuan have all praised him for his talent and intelligence, and his future will be immeasurable.
In terms of learning, Lu Buxuan rode in the dust, which also created his arrogant and arrogant character in his youth.
In an exclusive interview with Chai Jing in 2013, in the face of the questions thrown by Chai Jing, Lu Buxuan said frankly: "I was studying well at that time, and when I graduated, my various levels were better than those of teachers. ”
Maybe God made a little joke with him, although all the subjects are remarkable, but his first college entrance examination results are not ideal, he is already a bit proud of the world, naturally it is difficult to accept this fact.
So when he received the acceptance letter from Xi'an Normal University, he angrily tore it to pieces, and although it was already very difficult for his family to provide him with education, he was stubborn to enter Peking University.
At that time, in the eyes of others, the people who could be admitted to Peking University were all dragons and phoenixes, with the study experience of The highest university in China, and the future was immeasurable after graduation.
Lu Buxuan also had such an idea, if you want to go to university, you have to go to the best university!
In 1985, Lu Buxuan was successfully admitted to the Department of Chinese of Peking University with the first place in the liberal arts in Chang'an District, becoming a veritable college entrance examination winner.
Overnight, Lu Buxuan became the hottest person in the village, relatives who had not been in contact for many years came to visit, and neighbors greeted him with smiling faces.
"Wenqu Xingxia Fan", this is the sentence that Lu Buxuan heard the most in that year.
Even his father, who has always been silent and taciturn, was happy to keep his mouth shut, and everyone boasted about his son, saying that there was green smoke on the ancestral grave, that god blessed him, and that his family's doll was admitted to Peking University, which was a glorious and big thing.
Lu Buxuan himself is naturally proud of the spring breeze, more than ten years of hard reading to have this achievement, of which the hard work is only known to himself, thinking that he will go to the highest school he is fascinated to study, he still can't hide the excitement in his heart.
At the time of vigorous vitality, he entered the door of Peking University with full of enthusiasm and his dream of literary creation.
In 1989, time passed like a white colt, lu Buxuan had completed four years of study life at Peking University, successfully obtained a graduation certificate, and became a graduate of Peking University in the true sense.
When he walked out of the school, he was full of hope and hope for the future, took a diploma, and embarked on his own dream road.
Dreams and reality
After graduating and entering the society, Lu Buxuan soon realized that real life was not as beautiful as he imagined.
In the general environment at that time, he seemed to be unable to move, and the arrogance of the literati in his bones made him unwilling to compromise and refuse to bow his head, in exchange for only embarrassing circumstances and a poor life.
Because of his poor family and peasant background, Lu Buxuan, who had no wealth and no power, did not have the ability to make some connections up and down, and was assigned to work at the Chang'an District Diesel Engine Factory, which was completely contrary to the life planned by Lu Buxuan.
Hearing that his classmates have entered the system to work, the huge sense of gap makes him a little unbearable.
Soon, Lu Buxuan submitted his resignation because he could not stand the simple but trivial work here, believing that he was full of economy but useless, and the literary creation and research he had been pursuing were getting farther and farther away from him.
He returned to his hometown with full of reluctance and resentment, and entered the county planning and economic commission, and there was no establishment.
"Pedantic thinking, no turning, excessive pursuit of self." This is Lu Buxuan's evaluation of himself in an interview, and some people say that this is the arrogance of Peking University talents and a valuable quality.
However, these qualities made Lu Buxuan suffer a lot in that year, with a meager salary, it was still difficult to support himself, not to mention marrying a wife and having children.
After marrying his wife, Lu Buxuan seemed to have lost some of his former wind bones, and gradually became calm and introverted, and suddenly had a family burden.
He made many attempts in a few years, but all of them ended in failure, and the long years of debt consumed his arrogance as a talented man at Peking University, and his insomnia all day and night made his body weak.
Just when Lu Buxuan thought that his life had failed to the extreme, his wife proposed a divorce to him, and marriage was his Peking University diploma.
However, now it was a piece of waste paper, not only did not let her live a comfortable life, but became more and more tight, Lu Buxuan had no choice but to agree.
Since then, Lu Buxuan began to be depressed, his body was getting worse every day, and after he was cornered, he bought drunk all day and paralyzed himself with alcohol.
In his own words, once the spirit is gone, people collapse, he does not know what to do, in the encounter at that time, it seems that no matter how hard he tries, he will not reach the ladder of success.
After a period of depression, Lu Buxuan was fortunate to meet his current wife, and the two quickly established a relationship and established a family.
With the help of his wife, Lu Buxuan gradually regained his confidence in life and began to do business with his wife, just like countless ordinary people, trying to live in the world.
Lu Buxuan and his wife get up early every day and are greedy, but their lives are still very poor, and the previous entrepreneurship has made Lu Buxuan heavily indebted and does not have enough funds to operate.
From time to time, there are still creditors who come to collect debts, and when it is desperate, his wife advises him that he may wish to do the business of slaughtering pork, so that the cost is not high, and there is no need to invest too much.
After a little thought, Lu Buxuan agreed to come down, the dreams and pursuits of that year had long been hidden in his heart, and he now desperately wanted to make money to support his family, so that his wife and children could eat and wear warmly, pay off debts as soon as possible, and have their own savings to improve their lives.
Shusheng holds up a butcher's knife
In 2000, Lu Buxuan rented a small façade and opened his own butcher shop "Glasses Butcher Shop", the narrow space of the butcher shop barely allowed two people to stand, the board was full of pork, Lu Buxuan held a butcher knife, standing behind the board to receive customers.
After that, Lu Buxuan's heart was no longer filled with sage books, and chopping meat every day became a compulsory lesson for him.
No one cares if a new butcher shop has opened on a street corner, and when they pass by or buy meat, they may think that the owner of the shop is rather weak, wearing glasses, and looks like a butcher but a scholar.
Lu Buxuan had never touched a pen or a book during this time, and he did not want to think of himself as an intellectual anymore, simply declaring himself illiterate to the outside world, and his life passed uneventfully.
Lu Buxuan, with his high requirements for meat quality and sincere business attitude, made a good reputation in the county town, and the business of the glasses butcher shop gradually flourished.
Just when everything was on track, in July 2003, a media report titled "Peking University Talents Sell Meat on the Streets of Chang'an" disrupted Lu Buxuan's rarely peaceful life.
As soon as this article came out, it caused an uproar on the Internet, people from all walks of life were talking about it, and various voices against Lu Buxuan swept in.
"It's a shame for Peking University, the high-achieving students from the top universities have actually started a business that anyone can do" "What is the use of reading, in the end, it is not the same as selling pork."
At that time, such remarks suppressed Lu Buxuan so much that he could not lift his head, making him feel like a fish in his throat, but he could not refute it.
Just because he himself thinks so, he already feels that it is a very humiliating thing to be a butcher, and it is only natural that a student with a diploma from Peking University has made such a low-grade business and is criticized by others.
Therefore, after engaging in the butcher industry, he was never willing to use the identity of a student of Peking University to add glory to himself.
In the Internet era, information spread too quickly, events fermented very quickly, more and more people came to visit, a large number of media reporters poured into this small city, Lu Buxuan's glasses butcher shop was crowded with water, and for a long time after that, someone carried a camera to shoot him every day.
This has brought a huge flow of people to Lu Buxuan's small shop, and the business is more hot than ever, but now in addition to selling meat, he will also be asked some questions that he does not want to answer.
Yes, Lu Buxuan became hot again overnight, but the last time was a congratulatory college entrance examination, but now he is a lamentable Butcher of Peking University.
Ordinary is not mediocre
In the period after being widely reported by the media, Lu Buxuan was well known to the world, and thus got some job opportunities, and in 2004, Lu Buxuan was transferred to the Chang'an District Archives Shizhi Office and became a civil servant with a staff.
A few years ago, he had no right to choose in order to survive, and now he still chooses to follow his heart.
Lu Buxuan has always aspired to engage in cultural work, and came to the archives, and his work content is to write county chronicles.
"Not modestly, when working in archives, what I studied was the hardest and the best done," he said. Here Lu Buxuan realized his wish for many years, and he could also research what he liked.
In addition, he also used his spare time to write a 200,000-word documentary literature about his life, telling his transformation process from a college entrance examination liberal arts student to a Peking University talent to a meat seller, the language is simple and frank, including his own thinking and attitude towards society, the times, and fate.
In May 2008, Lu Buxuan had been working in the archives for four years, and by chance, he met Chen Sheng, an alumnus of Peking University, in Guangzhou.
The two talked a lot, and when they learned that Chen Sheng also sold pork for a living, they hated each other even more, so they left contact information for each other.
In August 2009, Chen Sheng invited Lu Buxuan to Guangzhou. After the two exchanged greetings, Chen Sheng proposed to create an unprecedented "butcher school" to train butchers, so that the profession of butchers is more professional and more perfect, hoping to train high-quality butchers.
The school was established, how to give lessons to students has become a big problem, at present, there is no so-called pork teaching materials on the domestic market, Lu Buxuan personally compiled teaching materials according to his own experience and practice.
After the teaching materials were solved, recruiting teachers also became a problem, and Lu Buxuan personally taught and did everything himself, truly imparting his butcher knowledge to the students.
In September 2016, Lu Buxuan submitted his resignation to his archives and went to Guangzhou to run the "No. 1 Earth Pig" brand co-founded by the two with Chen Sheng.
They sell through the Internet, physical stores, etc., and gradually expand the scope of marketing and increase revenue.
Today, 19 years have passed since Lu Buxuan was first reported by the media, and the "No. 1 Earth Pig" brand founded by him and Chen Sheng has long been stationed across the country, becoming an industry benchmark, and in 2018, it reached a sales of 1.8 billion yuan that year, slapping people who laughed at his uselessness in reading with facts.
Time flies, and now Lu Buxuan has entered the year of knowing his destiny.
After experiencing vicissitudes, he was sharp and sharp, in addition to managing the company's large and small affairs, he did not stop on the road of literary creation, and successively published two books, "Butcher Sees the World" and "Pork Marketing", which were best-selling in China.
Occasionally when interviewed by the media, Lu Buxuan's face often has a peaceful smile, and he always talks about the stories that have happened to him, and no one can see that this simple and low-key middle-aged man has such a legendary experience.
As Xu Zhihong, a former president of Peking University, said in a speech at the Foreign Exchange Center in 2013: "Peking University students can be presidents, scientists, and pork." ”
The most important thing in reading is to learn more ways of thinking, and it is most important to rely on your own efforts to do it well.
Lu Buxuan is not an isolated case, in the future there may be more students from famous schools to choose the most basic occupations, we should respect the occupations that everyone is engaged in, these occupations are part of our society, so these occupations are indispensable, and there is no distinction between noble and lowly.