If you were the daughter-in-law of this family, only half a year married, and your father-in-law held a family meeting to inform the family that he owed a huge amount of 20 million yuan, what would you do?
A stupid daughter-in-law in Liaoning, she not only did not abandon, but also took over the debt of her father-in-law and let her in-laws' family go back to their hometown to rest!
What is even more admirable is that she was originally a weak woman, relying on fish farming, and achieved a turnaround in the 4th year! In the 7th year, he paid off the debt of 20 million yuan! In the 8th year, the income is more than 30 million yuan!
Her mindset and boldness are admirable! After 10 years of entrepreneurship, is the silly daughter-in-law really stupid?
"Today our Hao family held a family meeting, not to hide from your little two, me and your mother due to poor management, a total of 20 million yuan of foreign debt ..."
The person who spoke was Hao Chuansheng, who ran a farm in Zhuanglin Village, Gaizhou City, Liaoning Province, specializing in the cultivation of sea cucumbers, due to the lack of technology, the survival rate of sea cucumber seedlings is very low, and after 5 years, the loss is heavy, but it also owes 20 million yuan in foreign debt.
Hao He, who heard this, was Hao Chuansheng's own son, and he was very shocked, but his eyes quickly shifted to his wife's face, because the two of them had only recently been married, and it was less than half a year to be precise. But the wife did not change her face and did not say a word.
Guo Qi and Hao He
Guo Qi, a native of Gaizhou City, Liaoning Province, was successfully admitted to Sichuan University in 2006 to study water supply and drainage engineering, and after graduating from university, she entered an architectural design institute in Dalian. Her husband, Hao He, also works at a local e-commerce company, and both are from a village, Qingmei Zhuma, who married shortly after graduating from college and in early 2010.
When the newly married Yan'er and the little two are looking forward to an infinitely beautiful life in the future, this family meeting held by Guo Qi's father-in-law is like a blow to the head!
Guo Qi's father-in-law
Before Guo Qi's husband could return to his senses in surprise, the next conversation between the father-in-law and Guo Qi really frightened her husband.
And these are all derived from an idea of the father-in-law.
"Your two young people are cultural people, you will have a lot of ways to cultivate this aspect, I and your mother are old, can't move, if you want, take this farm over, if not, I will insist on it."
Hao Chuansheng is already over the age of flower armor, and his hair is gray. Because his body is willing, he really can't do the hard work of farming, but with a debt of 20 million yuan, he can only pin his hopes on his son.
"I took it! 20 million debts were also received! Mom and Dad go home and rest! ”
It was Guo Qi who said this, his daughter-in-law!
Guo Qi
According to common sense, the two were married soon, and the huge amount of money owed by her father-in-law did not need to be borne by her as a daughter-in-law. Her husband was even more surprised and unable to speak.
Guo Qi is an authentic rural person, he has never seen what 20 million yuan looks like in his life, ordinary families may choose to give up in the face of 2 million yuan of debt, while Guo Qi chooses to face this dilemma with her husband. In this matter, Guo Qi's friends around her said that she was a stupid daughter-in-law!
The husband did not dare to speak, but Guo Qi said to him very seriously:
"If I hadn't married you, your affairs wouldn't have anything to do with me." But now that we're married, you're sure to help your father, so your goal is my goal, and your father is my father! ”
Guo Qi and her husband
In July 2011, Guo Qi and her husband both resigned, returned to the countryside to take over the father-in-law's farm and 20 million yuan debt, and the father-in-law returned to his hometown to recuperate.
From the beginning of the relationship, the husband has always felt that Guo Qi is a different girl, very thoughtful and executive, so he took the initiative to hand over the management of the farm and became her assistant.
Guo Qi came to the farm where his father-in-law had worked, and after three days of back and forth, he boldly made three decisions!
"I'm going to sell all my father-in-law's sea cucumbers!"
Guo Qi said to her husband after inspecting the farm. The first decision she made was to sell all the sea cucumbers left by her father-in-law! She did this for a very simple reason:
- There are too many people breeding sea cucumbers in the local area, the supply exceeds demand, and the price of sea cucumbers has fallen from 270 yuan a catty to more than 30 yuan;
- There is no available capital in hand and there is an urgent need for turnover;
In December 2011, Guo Qi sold all the sea cucumbers and had more than 200,000 yuan of start-up capital. The second decision was to have the workers coat the bottom of the fish pond with a layer of slippery material.
Before her husband could react, Guo Qi made a third decision: he bought more than 70,000 Duobao fish fry wholesale from the aquatic market.
Multi-treasure fish
Duobao fish, also known as European flounder, is mainly produced on the east coast of the Atlantic Ocean, and is one of the most valuable low-temperature economic fish species on the northeast Atlantic coast. It was first introduced to China in 1992 by the Yellow Sea Fisheries Research Institute of the Chinese Academy of Fishery Sciences, and has become the main breeding species in the mainland, especially in the northern region.
Guo Qi's decision to breed polybaby is not impulsive, but a decision made after many investigations, and the reason is very simple:
- There are very few people who breed multi-treasure fish in the local area, the supply is in short supply, and the multi-treasure fish is more than 30 yuan a pound, and the profit is about 10 yuan;
- Quickly seize the breeding market of multi-treasure fish in the north;
Duobao fish do not like to move, even if swimming in the water is swimming close to the bottom of the water, so Guo Qi at the bottom of the fish pond, coated with a layer of slippery material, to prevent the fry from rubbing and injuring.
In order to take care of the farm more conveniently, the two moved into the farm to live, and Guo Qi, the stupid daughter-in-law, also put on bulky overalls, and she was willing to do any dirty work!
However, after a year of breeding, Guo Qi originally thought that Duobao fish could be sold, but an unexpected thing happened: Duobao fish died more than 20,000 catties in 1 month! At this moment, Guo Qi completely collapsed.
At this moment, a nobleman came to her farm, and a casual sentence completely changed the status quo of the fish farm! Guo Qi learned that he was engaged in multi-treasure fish farming related work before, in order to let him stay in the farm to help, she borrowed 200,000 yuan from her mother's family and built a dormitory nearby to solve his accommodation problem!
With the help of professionals, Guo Qi seriously studied the market, and then used two major moves to kill a bloody road in the aquatic market:
In the fourth year, it turned a profit! In the seventh year, pay off 20 million! In the eighth year, the annual income is 30 million!
"Your dissolved oxygen level is too low, and the equipment must be changed!"
This noble man casually said a word, Guo Qi believed that it was true, tried to replace half of the equipment, and found that the situation of dozens of fish that died a day was obviously improved, and now there are not many fish dead in a week! In 2014, the survival rate of Guo Qi's multi-treasure fish increased from 40% to 90%!
In fact, there are several key points to note in the cultivation of multi-treasure fish:
- Temperature: 10 to 23 degrees Celsius suitable;
- Dissolved oxygen: Polybaste culture requires a dissolved oxygen concentration of more than 60% in water, while she only has 40%, so it is necessary to replace the oxygen tube in the farm and increase the oxygen delivery;
- Feed: It is forbidden to feed moldy and spoiled bait to ensure freshness. Feed 4 times a day;
But what is more admirable is her two major moves, she relies on these two major moves, making her the largest local multi-treasure fish farmer, with an annual income of 30 million, solving the employment of more than 100 local people, and leading more than 10 farmers to breed together!
Her two big moves, successfully obtained the first pot of gold, and expanded against the trend, the courage is amazing!
The first trick: accurately analyze the market price fluctuation trend of multi-treasure fish
Price trend chart of Multi Treasure Fish
In 2014, Guo Qi's annual income was more than 1 million, but since then, more and more people have farmed more and more treasure fish, reaching more than 100 households, and the price fluctuations are also very large, in 2016, the price fell from more than 30 yuan a catty to 11.5 yuan! As a result, many farmers can't stick to it, the price has dropped by more than half, the farmers have transferred, and Guo Qi has acquired the two largest local farms at this time, acquired in the form of installments, with a monthly payment of 500,000 yuan and 8 months to pay off!
Many people did not understand her behavior, and once thought she was crazy! Guo Qizhi dared to do this because she had the habit of making ledgers for many years, and she drew the price of duobao fish in each period into a curve, and concluded that 11.5 yuan should be the lowest price! Even if it falls to 11.5 yuan a pound, because her fish survival rate is high and the cost is low, she can still earn 0.5 yuan a pound of fish. Can quickly pay off debts, small profits and quick sales.
Books
She firmly believes in the law of market change, and the more others panic, the more calm she has to be! Sure enough, half a year later, the price rebounded, the price of multi-treasure fish rose from 11.5 yuan a catty to 26 yuan, her counter-trend expansion and amazing courage, so that she earned a net profit of more than 10 million!
The second trick: accurately analyze the preferences of each region for multi-treasure fish
After the acquisition of the farm, the scale is large and the supply is sufficient, and she began to be found by dealers from other places. Guo Qi, however, perceives new business opportunities with a keen sense of smell, because she finds that consumers in different regions have different preferences for multi-treasure fish:
- Northeast people like to eat stews, the container is used in large plates, large pots, so like a large multi-treasure fish, about 2 pounds;
- Beijing and Hebei people like to eat steamed multi-treasure fish, the plate of fish is smaller, and they like about 1.5 pounds of fish;
- Consumers in Hunan and Sichuan like to eat spicy, fish is too big to taste, like about 1.3 pounds of fish;
- Cantonese people like more types, but the amount of dishes is relatively small, preferring about 1 kg of fish;
- People in the coastal areas of Shandong prefer to eat sashimi, and big fish are more convenient to make, and prefer fish with more than 3 pounds;
Subsequently, Guo Qi divided the multi-treasure fish of his farm into 5 sizes to meet the needs of different regions, and the business became bigger and bigger!
With the guidance of professional and technical personnel, coupled with Guo Qi's courage and thinking mode, he paid off all the debts of 20 million yuan in the seventh year! In the eighth year, it achieved an annual income of 30 million yuan!
Guo Qi's husband, Hao He
"Husband, this is the last payment."
Guo Qi dialed the phone of Hao He, who was traveling abroad, and Hao He was crying bitterly over there. For seven years, no one knew what the couple had gone through.
Hao He's tears, on the one hand, are because the efforts were not in vain, and he paid off 20 million yuan in 7 years; on the other hand, he is infinitely grateful to his wife Guo Qi, grateful that she did not choose to quit at the most difficult moment, but fought side by side!
In any case, Guo Qi has achieved a myth, her face to difficulties, amazing courage, keen sense of smell, extraordinary mode of thinking, so that many male farmers who do farming in the local area are ashamed of themselves!
She said: Farming is to cater to the market, not to work hard, learning to think is the key to success!
And the father-in-law who was far away from home smiled happily, proud to have such an excellent daughter-in-law.
What do you think about that?
Guo Qi and her husband struggling on the road