National drama "out to sea" again! WATCHA bought the remake rights, and the Korean version of "Son-in-law" was arranged

Entering the new year, the national drama "going to sea" ushered in a number of good news. Recently, the popular TV series "Beginning" has been introduced to South Korea and will be broadcast after translation.

"The Beginning" poster

Today (20), the Red Star News reporter learned that last year's popular TV series "Son-in-law" was officially bought by the South Korean streaming media platform WATCHA to remake the right, and "Son-in-law" also became WATCHA's first remake.

Stills from "Son-in-law"

WatchA co-founder and CEO Park Tae-hoon said he was delighted to start watcha's first remake with "Son-in-law", an impressive work that shows the power of women's autonomy and makes the development of the story more interesting by incorporating modern management and marketing methods. As a romantic comedy, it is very exciting.

The TV series "Son-in-law" is jointly produced by Tencent Pictures, Xinli Media and Yuwen Film and Television, and is adapted from the angry banana novel of the same name by Reading Writer. Starring Guo Qilin and Song Yi, the series tells the story of Ning Yi, the son-in-law of Su's cloth merchant, who helped his wife Su Tan'er to engage in a career together, play with the Wu Dynasty business community, and become the richest man in Jiangning. Ning Yi bravely moved forward in the face of family affairs, state affairs, and world affairs, from a small son-in-law who no one cared about, to a big figure who truly established his heart for the world, established a life for the people, conformed to the times, and changed the times.

"Son-in-law" novel

During the Spring Festival in 2021, the TV series "Son-in-law" set off a round of viewing boom in China. Since its inception, during only 10 member update days, iQIYI's popularity value has reached a maximum of 10,745, setting a record for the fastest hit value in iQIYI's history to break 10,000 episodes, and also becoming the first iQIYI popularity value to break 10,000 in 2021. At the same time, at the 2021 Asian Academy Creative Awards, "Son-in-law" won the "Best Comedy Programme", becoming the only work in the world to win the award.

At the same time, "Son-in-law" has also gained a lot in "going to sea", and has been broadcast in South Korea, Japan, Malaysia and other countries and regions, and has achieved a warm response. Among them, ASTRO Malaysia is the first OVERSEAS TV channel to broadcast "Son-in-law", and after a week of broadcasting, it ranked second in the new drama broadcast at the same time.

As of now, WATCHA has not disclosed the cast of "Son-in-law", who will play Ning Yi and Su Tan'er, which is bound to attract the attention of many Chinese audiences.

The Red Star News reporter noted that in recent years, many Chinese film and television dramas have "gone to sea", such as "Thirty Only", "You Fei", "Undocumented Crimes", "Qing Yu Nian" and so on. At the end of 2019, the TV series "Qing Yu Nian" triggered a national upsurge in China, and while the word-of-mouth and traffic were harvested, it landed on a number of new media platforms and TV stations in 27 countries and regions, and scored high scores of 9.5 and 9.1 on the two major platforms of Rakuten Viki and Mydramalist, respectively.

Poster of "Celebrating the Rest of the Year"

It is worth mentioning that most of these OVERSEAS TV dramas are adapted from online literary works, which has also driven the development trend of online literature going abroad, and formed a diversified overseas model such as digital publishing, physical licensing, overseas originality, IP content/copyright output, etc., so that China's good stories can be more recognized in overseas markets.

"Full-time Master" book cover

Reading articles told the Red Star News reporter that at present to many places around the world authorized digital publishing and physical book publishing, involving 9 languages, authorized more than 800 works, including "The Lord of Mystery", "Qing Yu Nian", "Full-time Master" and other head online works, the Korean version of "Qing Yu Nian" after the listing in South Korea, quickly rolled up the local "Qing Yu Nian fever", in one fell swoop won the Korean search engine and portal NAVER "bestseller", South Korea's largest online bookstore YES24 "topical new book list", ALADIN, a large online bookstore in South Korea, ranked first in real-time search for books.

Red Star News reporter | Qiu Junfeng

Edited | Duan Xueying

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