Recently, the TV series "Son-in-law" officially granted the right to remake live-action dramas to the South Korean streaming media platform Watcha. It is worth mentioning that "Son-in-law" will also become the first remake of Watcha. Watcha co-founder and CEO Park Tae-hoon said: "I am delighted to be able to kick off watcha's first remake with "Son-in-law", an impressive work that shows the autonomous power of women and makes the development of the story more interesting by incorporating modern management and marketing methods. As a romantic comedy that can satisfy K-Drama audiences, it is very exciting.
The TV series "Son-in-law" is adapted from the angry banana novel of the same name by the writer of the reading, telling the story of Ning Yi, the son-in-law of Su's cloth merchant, who helped his wife Su Tan'er to engage in a career together, play with the Business Community of the Wu Dynasty, and become the richest man in Jiangning; Ning Yi bravely moved forward in the face of family affairs, state affairs, and world affairs, from a small son-in-law who no one cared about, to a big figure who really established his heart for the world, established a life for the people, conformed to the times, and changed the times.
During the Spring Festival in 2021, the TV series "Son-in-law" set off a round of viewing boom in China. Since its inception, during only 10 member update days, iQIYI's popularity value has reached a maximum of 10,745, which has set a record for the fastest popularity value in iQIYI's history to break 10,000 episodes, and has also become the first iQIYI popularity value to break through 10,000 in 2021. At the same time, at the 2021 Asian Academy Creative Awards, "Son-in-law" won the "Best Comedy Programme", becoming the only work in the world to win the award.
At the same time, "Son-in-law" has also gained a lot in "going to sea", and has been broadcast in South Korea, Japan, Malaysia and other countries and regions, and has achieved a warm response. Among them, Astro Malaysia is the first OVERSEAS TV channel to broadcast "Son-in-law", and after a week of broadcasting, it ranked second in the new drama broadcast at the same time.
In recent years, online literature has become a development trend in the industry, and has formed a diversified overseas model such as digital publishing, physical licensing, overseas originality, IP content/copyright output, etc. Head online works such as "Lord of Mystery", "Qing Yu Nian" and "Full-time Master" are warmly sought after by overseas audiences. Among them, after the Korean version of "Qing Yu Nian" was listed in South Korea, it quickly rolled up the local "Qing Yu Nian Fever", and won the top of the List of South Korean search engines and portal NAVER "Bestsellers", South Korea's largest online bookstore YES24 "Topical New Book List", and the first place in the real-time search ranking of Alain Books, a large online bookstore in South Korea.
The trend of "ecological going to sea" of online literature IP is also becoming more and more obvious, that is, "the original work to the IP adaptation content is coordinated to go to sea". At the end of 2019, the TV series "Qing Yu Nian" triggered a national chase boom in China, and while the word-of-mouth and traffic were harvested, it landed on a number of new media platforms and TV stations in 27 countries and regions on five continents, attracting a large number of overseas viewers and receiving high praise, scoring 9.5 and 9.1 on the two major platforms of Rakuten Viki and Mydramalist, respectively.
On this basis, the "good story" of online literature IP has also begun to attract more and more overseas platforms to remake, and the remake right granted to live-action dramas in this episode "Son-in-law" is a good example. In fact, whether it is an adapted online literary IP work or a "good story" itself, the value of which is increasingly recognized by overseas markets.
Nandu reporter Huang Qian