Cover news reporter Xun Chao
In recent years, online literature going overseas has become a development trend in the industry, and has formed a diversified overseas model such as digital publishing, entity licensing, overseas originality, IP content/copyright output, etc., and the value of online literary works and IP under platforms such as Reading has been further reflected in overseas markets. On January 20, the net text IP went to sea to welcome good news: the TV series "Son-in-law", which is based on the online novel of the same name, officially granted the right to remake live-action dramas to the South Korean streaming media platform Watcha, which is also The first remake of Watcha.
"Son-in-law" tells the story of Ning Yi (Guo Qilin), the son-in-law of Su's cloth merchant, who helps his wife Su Tan'er (Song Yi) to engage in a career together, play with the Wu Dynasty business community, and become the richest man in Jiangning; Ning Yi bravely moves forward in the face of family affairs, state affairs, and world affairs, from a small son-in-law who no one cares about, to a big person who truly establishes his heart for the world, establishes a life for the people, conforms to the times, and changes the times. During the Spring Festival in 2021, "Son-in-law" set off a round of viewing boom in China, which was loved by the audience, and then the drama was broadcast in South Korea, Japan, Malaysia and other countries and regions.
It is understood that in recent years, the trend of "ecological going to sea" of online literature IP has become more and more obvious. For example, at the end of 2019, the IP adaptation "Qing Yu Nian" achieved a double harvest of word-of-mouth and traffic in China, and also landed on a number of new media platforms and TELEVISION stations in 27 countries and regions on five continents, attracting a large number of overseas viewers. Online literature has become an important source of content in many overseas regions, and "good stories" are crossing language and regional barriers, triggering more resonance and empathy among readers and audiences.
On this basis, the "good story" of online literature IP has also begun to attract more and more overseas platforms to remake, and the remake right granted to live-action dramas in this episode "Son-in-law" is a good example. Watcha co-founder and CEO Park Tae-hoon said: "'Son-in-law' is an impressive work that shows the power of women's autonomy and makes the story more interesting by incorporating modern management and marketing methods. As a romantic comedy that can satisfy K-Drama audiences, it is very exciting. ”
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