Costume dramas are an enduring genre, especially loved by female audiences. Reviewing the performance of costume dramas in the past three years, we found that in these popular works, the heroines' personalities are also constantly innovating. Some of them are powerful and sassy heroines, supporting the refreshing feeling of the work with continuous and advanced growth; Some are smart and cute little cute girls, which can naturally narrow the distance with the audience and evoke the emotional resonance of the audience.
The heroine of the blockbuster drama: The business community strategizes, and travels the true colors of the rivers and lakes
In the past three years, the online broadcast index of the top 5 costume dramas "Menghualu", "Douluo Continent", "Zheng Son-in-law", "Star Han Splendid" and "You Fei" have been restored.
Among them, "Menghualu" is known for "career-type" women, and the story emphasizes the process of "girls helping girls" to engage in the tea house business together. In the play, the heroine Zhao Paner first "tried the risk with her own body" to help Song Yinzhang and Sun Erniang escape a bad marriage, and then used "hunger marketing" to let Song Yinzhang attract customers into the tea house with pipa songs, etc., all of which reflect her characteristics of intelligence and cleverness, sincerity and daring.
The reason why this kind of big heroine is popular is because she fits the aesthetics of the current female audience, she not only dares to fight for her marriage, but also can help her people and put career development first. These personalities are traits that appeal to female audiences.
Su Tan'er, who is also a "career-type" heroine, inherited the family business as a woman in ancient times. But smartly, she chose a "son-in-law" for herself, and in the process of joining the "son-in-law" to do the family business, she developed her talent in fabric design, and she was bold and calm when the two "acted", brave and resourceful.
From the cool male protagonist of the original work to the adaptation, Su Tan'er's smart and agile, independent and courageous characteristics are amplified, and the female protagonist in "Son-in-law" adds a lot of highlights to the series, and the show ends brightly under the premise of continuing the original popularity.
And the heroine in "There is Jade", although she is not a "career-type" woman, she is a heroine of force in the play, a proper quack heroine, extremely sassy. In the process of killing the land, suppressing the rebellion, capturing the enemy king, and saving the displaced people, she vividly displayed her fierce and tenacious character traits. Being able to martial arts and not easily admit defeat is the unique charm of the "Zhou Fei" type heroine. This kind of heroine perspective has a strong degree of recognition, and can also meet the audience's emotions of "fighting the sword to the end of the world".
The heroines of the other two dramas have also been welcomed by the public. The first is the little dance in "Douluo Continent", she has a cute and sticky personality, such a "loli-style" heroine is not uncommon in fantasy works, and has formed a fixed fan group and loves it.
The second is Cheng Shaoshang in "Brilliant Star", she knows how to show weakness and pretend to be soft in the play, but in fact, there is a little devil who can show his teeth in her heart. The strong contrast has played a good role in blessing the heroine's personality, making it shine and being loved by the audience. These two dramas can finally be fed back to the broadcast index, and the results are remarkable.
Dark horse drama heroine: soft cute and wise and foolish, full of professional skills
In addition to the popular costume dramas, among the costume dramas broadcast in the past three years, there are also some "small but beautiful" costume dramas that have become popular and have become dark horse dramas broadcast in the season. For example, "Tang Dynasty Tricks", "Imperial Gifts" and "Qing Qing's Daily" and so on.
Although these works are not the head lineup in terms of investment volume, and the cast is not traffic, they have all achieved a counterattack in popularity, and they have also received praise from the feedback of Douban comments. Although their subdivision themes are not the same, the heroines in the play are outstanding, they not only have eye-catching personalities, but also the blessing of their professional skills will also promote the development of the plot.
The heroine Chu Chu in "The Imperial Gift", her profession in the play is 仵作, that is, ancient forensic doctor. The main plot of the play is to show how she uses her wisdom to solve the case. In the process of solving the case, her innocent and cute personality is also visible. First of all, it can be seen that such female characters do not have the strength and aggressiveness of the "big" heroines in ancient costumes, and their cute characters are easy to make male audiences happy and can also make female audiences feel good.
Coupled with the blessing of special skills, "Gongzuo" as the first perspective of this play, the heroine Chu Chu can also promote the development of the case, and the well-deserved character charm is natural. A similar approach is Pei Xijun in "The Mystery of the Great Tang". Although she is not the first protagonist, in the plot of solving the case in a group, she helps everyone solve the case together as a "painter". For example, in the case of the Hall of Living Beings in the plot, Pei Xijun restored the appearance of suspects including old women and old fishermen according to the descriptions of witnesses.
The charm of these two female characters is not only smart and talented under the blessing of professional skills, but also smart and cute in dealing with things, and also plays an important role in promoting the plot, which is difficult for the audience to dislike.
And Li Wei in "Qing Qing's Daily" is different from the above two female protagonists, her skills are more life-oriented and she also expresses modern marriage thinking and concepts in the play, and at the same time can form a strong sense of CP with the male protagonist, which is very pleasing. Li Wei's skill is not to make food, but to be a foodie. She often uses food "skills" to get closer to the male protagonist Yin Zheng.
She has an innocent and cute personality and is easy to like. In the different views of marriage of "Jiuchuan" in the play, she expressed a new concept by insisting on the idea of "monogamy". At the same time, her CP sense of "moving and quiet" with Yin Zheng also added a lot of charm to such a female image, making the public happy to hear about it, and finally blessed the play to get a broadcast index of 89.74.
These cute little heroines who are not aggressive are very attractive in themselves, and have similar charm to the heroine in the "Rumored Chen Qianqian" broadcast earlier. However, unlike Chen Qianqian's "savage girlfriend", the heroines in these works are full of professional skills, quite a taste of wisdom and foolishness. These works once again prove that the "cute" heroine still has a strong creative space.
Enduring heroine: women are not strong and intolerable, and sharp humor touches people's hearts
In addition to the above dramas, all of which have good online popularity, there are also some costume dramas that have been on the air for many years and are still regarded as classics. These dramas have a lot of golden sentences in the play, often can be on the hot search, and the performance of the topic is also enduring. Although these dramas have been broadcast for many years, they still form good traffic feedback on the video port, and the long-tail effect is strong. In these classics, the heroine in the play is also deeply rooted in the hearts of the people.
In the drama "The Legend of Zhen Huan", various female group portraits such as concubines and nobles have distinct and impressive personalities. Among them, the most impressive is Zhen Huan. At the beginning of the plot, Zhen Huan is still a woman full of longing for love, and after entering the palace, she began to gradually move towards blackening and revenge after she was repeatedly used as a tool person. Later, whether it was to see the situation clearly in the "killing Concubine Hua" war, or to unite with Concubine Jing and Duanfei to overthrow the empress, Zhen Huan showed a fierce and radical character.
This blackening process is still not outdated, which can meet the worship and expectations of most female audiences for "powerful" women, and enhance the refreshing feeling of watching the drama, which is the greatest charm of such female characters. Coupled with the fit between actor Sun Li and the existence of the role, Zhen Huan has become an enduring screen heroine.
and "The Legend of Wulin", which also belongs to the group drama, portrays two heroines with different personalities. One is Tong Xiangyu, who is amorous, humorous and sentimental; One is Guo Furong, who is arrogant and willful, windy and fiery, and likes to act chivalrously. The two heroines collided with surprisingly strong sparks in a funny chicken feathers every day, shaping a classic image of a sitcom woman in everyone's heart.
In addition, "Do You Know If It Should Be Green Fat Red Thin" also performed brilliantly in long-tail episodes. In this family house fighting drama, Ming Lan is also particularly prominent in the portrayal of a group of women, as a big heroine, she is loved by the public with her soft and rigid character characteristics.
Although Ming Lan in the play lives in a native family where her mother is unkind, sisters are difficult, her father does not pay attention to her and her biological mother is murdered and died, she does not show herself as a weak person, and her strong heart and tenacious personality can not only make the audience sympathize with her, but also lead everyone to grow up with her all the way. For example, in the plot, Ming Lan established a good strategy to protect the Sheng family and other practices in the theory of opposing the meritocracy, showing her smart and tenacious characteristics. The most fundamental reason why this kind of delicate realistic woman can be attractive is because the audience has a strong sense of substitution for her.
In this way, in these costume dramas with a long-tail effect, whether the subdivision theme belongs to palace fighting dramas, sitcoms or house fighting dramas, female characters have their brilliance. Fierce and radical, humorous, windy or soft... A variety of female characters with different charismas are very outstanding, and they can keep audiences liking, adding a recurring charm to an already excellent series.