Just by discussing whether the male and female protagonists are "long mouths" or not, "Long Moon Ember Ming" can be on several hot searches.
In the early stage, the male and female protagonists obviously had love for each other, not to mention, giving many misunderstandings room to grow. When they finally got the hang of it, confessed, and did not have a few days of peace, they began to take the misunderstanding as a fact and torture each other.
The "long mouth" thus became the core of the discussion. A casual search for "long mouth" on Weibo is basically the wailing of the audience: "Can't you two speak clearly with long mouths!" ”
The scolding continued, and the heat did not decrease. It stands to reason that if the audience feels tormented by misunderstanding, they can go, but from the data, everyone is more like enjoying it. According to Yunhe data, "Long Moon Ember Ming" has been in the first position of broadcast volume since the third day of broadcasting, and most of the time the market share can exceed 20% or even close to 30%.
In fact, "not having a long mouth" is really not a heinous original sin. Even the current group of audiences, many of them grew up watching the ancient puppets and current dolls who brought misunderstandings due to "not long mouths" in the early years. In "Next Stop, Happiness", Mu Cheng will not let Guangxi know so easily that he is the father of his child, and "The Sheep Herding Star" will also make the two "sadomasochistic" through overlapping misunderstandings.
Looking back at the chest beating of the audience on Weibo and Douyin, does the audience hate the protagonist's "no long mouth", or does the plot lack a more complex and exquisite design other than "no long mouth"?
In other words, is the protagonist's "long mouth" really an advantage that a drama should praise?
Compete for a "long mouth"
"Long mouth" has become an advantage that has been praised by the audience, and the hit "Menghualu" in June last year has a wind direction.
In episode 18, Zhao Paner heard Gu Qianfan talking to others about the relationship between the two and said, "Please don't take the scene as a deep root", turned around and left, in fact, Gu Qianfan was just to protect her.
The misunderstanding did not last long, the next day, Gu Qianfan found Zhao Paner, and the two of them said all their concerns, misunderstandings, and deep-seated troubles, Gu Qianfan pointed out Zhao Paner's inferiority, Zhao Paner confessed his distrust of Gu Qianfan, and the contradiction was solved. This made the audience sigh "This is adult love".
Since then, "long mouth" has frequently become a positive term for romance dramas, including but not limited to summarizing the following scenarios: playing straight balls to confess, directly talking to the parties about confusion instead of making their own judgments, not passively avoiding but actively finding ways to solve conflicts after contradictions, and so on. "Love Only", which ended soon, was praised as an "effective long mouth".
The reason for praising this point alone is really because the audience has watched too much before that it can be solved by communicating once, and finally entangled many episodes of the plot, such as the drama "The Next Stop is Happiness" that ranked third in the prime-time ratings of Hunan Satellite TV in the past three years.
The male and female protagonists of this drama talked about a sibling love with a gap of ten years, and when the two were together, the sister strongly asked to fall in love. Later, in the process of love, my sister knew that there was a beautiful sister (actually my brother's stepmother) who gave my brother luxury goods and cooked for him at home, and my brother also saw my sister traveling with a blind date several times, and the two did not dare to directly inquire about the situation, and finally let the misunderstanding gradually accumulate, to the point that they had to break up in the end.
When the female protagonist finally broke up because of a long-term accumulated misunderstanding with the male one, and decided to try to date the male second under various "realistic conditions", "the next stop is a happy screenwriter" was even scolded on the hot search. In a wave of negative public opinion, the "unsober" heroine, and the male protagonist who subsequently planned to "dig into the wall", have become the target of everyone.
The starring Song Qian even sent a long article, calling on the audience to give some patience, "He Fanxing in the play, with such a childlike temperament, sincerely treats everyone, she thinks that it is okay to pay sincerely, but in fact, the easiest thing in this world is to pay sincerity... I hope that many people will feel sorry for this girl with a little rabbit in her heart. Do you have the patience to wait for He Fanxing to grow up? ”
It turns out that the audience does not have the patience to give the heroine more than a dozen episodes of "trial and error". The Douban score of "The Next Stop is Happiness" finally fell from 8.1 at the beginning to 6.2 at the end.
Don't say that the protagonist has time to "grow up", in the past two years, the audience even wants the character to become their own "Internet mouth". Search for "mouth replacement" in the "Hot Search Artifact Pro" mini program of Yunhe toolbox, and you can see a large number of examples. Let's take a look at what they have "replaced" -
Qin Lan's new drama heroine Sophie smiled and scolded the mistress "cheap and no good goods"; Yuanying in "Qing Qing's Daily" said that "people have long mouths to explain the misunderstanding" so that netizens called "copy to major screenwriters"; The male protagonist Ying Yuan in "Agarwood Like Crumbs" stunned the so-called "green tea woman two", saying that "in previous years, she was dedicated to you and you but completely disappointed"; "Twenty Not Confused 2" is praised as a "mouth substitute drama" with its accurate and delicate description of part-time work such as "part of the money earned by our workers, part of it is paid by gas"...
It can be seen that what they "replace" is a kind of audience's viewing emotions, and the audience hopes that these characters will output accurate barrage, but unlike the barrage, it can also directly "punish" the characters, and at the same time, these characters also need to maintain "human sobriety", and they must ask questions, state problems, and solve problems accurately and sharply like Yi Lijing.
It can only be said that the audience's anxiety has spread to the play.
In recent years, there have not only East Asian paternalistic star chasing, but also East Asian paternalistic drama chasing, and the audience's requirements for the protagonist have become increasingly complex: double cleanliness, soberness, independence, maturity, double business high... The screenwriter Prince told Poison Eyes that in recent years, it seems that the audience has become more and more disgusted with the protagonist's wisdom, "Everyone is tired of life, so they have low tolerance for stupidity, and they don't want to watch the characters and plays of Zhizhi." ”
But the growth curve of the characters is often indispensable to a drama. The prince told Poison Eyes that when she wrote a short biography of the character, she would not set the label of "sober in the world" for the character, "Every character, especially the protagonist, I think there must be confusion and confusion, there must be desires and deficiencies, it must be not sober enough, or some things are sober, some things are confused, the whole drama is to solve his confusion, let the audience watch his growth and changes, in order to bring in feelings and empathize with the character." ”
Young "East Asian parents" began to judge anxiously, those "East Asian parents" who really hold the remote control may be much more tolerant of the characters and plot, and the elders will generally say, "the protagonist is kind", it is best, these goodness should not be worn out in the malice of illogical life, and it will be a long torture to highlight the preciousness of its kindness.
Poison Eye once wrote in the article "Xia Family Three Thousand Gold", and also occupied your mother's remote control: In the afternoon file of Hunan Satellite TV in the past three years, the ratings TOP10 are almost occupied by 70+ episodes of long dramas. These long dramas cover plots such as cheating, murder, business, amnesia, car accidents, etc.; The heroine is usually a "white lotus" who comes out of the mud and is not clean, even if she is injured many times or even loses her life, she will still choose to forgive.
Data source: EYE Grow, an all-media marketing decision-making platform
If the protagonists are "sober" and "long-mouthed" from the beginning, it is difficult to imagine how to act in 70 episodes.
Go to the "life stream" of dog blood
Since the beginning of this year, "Thirty Only", which has been scolded for selling anxiety, currently has a Douban score of 6.6, and the heroine mentioned above has been scolded for "green tea", and the current Douban 5.9 points of "The Next Stop is Happiness", its main creators have launched new works, and the Douban score is not low.
The former screenwriter Zhang Yingji's new work "Love Only" Douban 8.2 points, "The next stop is happiness" screenwriter and director's new work "Go to a Windy Place" even as high as Douban 8.6 points.
Two Douban high-scoring dramas, the configuration is quite similar.
In terms of personality, the male and female protagonists are independent and sober people in the play, doing things thoughtfully and decently, and the people around them also love to answer their questions when they encounter problems, although both of them have had some knots in their original families, but they have been relieved in the follow-up with each other.
The male and female protagonists are doing well in their respective fields, and complement each other professionally, in "Love Only", the male protagonist is a sports genius appreciated by the female protagonist, and later after the female protagonist was in charge of the tennis club, the male protagonist also transferred to the club to be a signed player, and finally became a famous star. In "Go to a Windy Place", the female protagonist's rich hotel management experience also helped the male protagonist improve his difficulties in starting a business in his hometown.
The two dramas are also slow in the pace of the plot, which is reflected in the fact that there is no extremely strong dramatic conflict, the characters do not have too many ups and downs, and the realistic topics involved such as North Drift, single mothers, age crisis, etc., will be downplayed in the end. Either it is reviewed in the dialogue of the characters, or the contradiction is weakened by the friendship, and its expression is not fierce and sharp.
In the view of screenwriter Xu Su, the slow pace and a large number of dialogue scenes of the two dramas may be because they are highly simulating the state of life, like Taneda Wen. "In fact, we chat in life, and a lot of times we are talking nonsense."
Because of this slow pace, the self-media "Little Wind and Little Waves" also called "Go to a Windy Place" "Little Red Book Drama", that is, more like "Liu Yifei's life vlog in Yunnan Life" than the plot, and successfully led to the trend of studying Liu Yifei's "what to eat, what to wear, where to play" in the play in Little Red Book.
"I used to be unable to watch a movie or an episode of a TV series. Now there is very little patience to watch short videos. Only pictures can provide people with more efficient instantaneous visual stimulation... Little Red Book drama may replace short video hot search dramas and become the next outlet. ”
This is not necessarily a good word, the main creators of the two dramas reorganized the direction to obtain high scores, and at the same time, what they gained was the decline in ratings.
According to China's audiovisual big data, the average rating of "Love Only" is 1.032%, and the average rating of "Go to a Windy Place" is 0.450%. The average ratings of "Next Stop is Happiness" and "Thirty Only" were 1.138% and 1.075% respectively, which were the fifth and eighth ratings of satellite TV dramas that year.
No matter how big the ingredients actively chosen by the main creators, from the outside, this phenomenon is actually the dislocation of "the content called by public opinion" and the "content that the market really consumes" in the process of turning.
When asked why "Love Only" actually touches on a lot of realistic topics, but they are all downplayed, Zhang Yingji said that because "Thirty Only" is a realistic theme, while "Love Only" is more romantic. "You can't keep telling reality tears in a romantic love story, and the styles definitely don't merge. In this play, whether it is the choice of contradictions or the twists and turns of events, I hope to present them in a relatively gentle way. ”
And "Go to a Windy Place" appeared, it was when producer Long Ya was very tired that the idea of "wanting to do nothing and go to Yunnan to lie down" was born. "I realized that when you are all looking for efficiency, how to slow down and not be affected by the outside world is very important for both physically and psychologically. I also thought that compared to other film and television works, which are talking about how to be 'fast', doing a 'slow' scene will be fresh and healing. When such a core is established, the style of the play will come out naturally. ”
Every year, in the Japanese and Korean dramas that get high scores on Douban, there are also many such "life stream" dramas that are well received, but they either have a strong concept setting throughout the process, such as the murder at the beginning of "Camellia Blossoms", the life cycle in "Restart Life", or cooperate with the filming method of the director's literary and artistic films, and shoot all the aftertastes that are not spoken in the dialogue of slow life, such as "Spring Night" that tells about "cheating", and "My Liberation Log" that has been written very well by the lines themselves.
"Restart Life"
These "life streams" are actually more difficult to shoot and write.
"Restart Life" talks about a very small thing, but these little things may have been tangled thoughts that flashed in everyone's heart, such as friends coming out to celebrate your birthday together, you will pay special attention to the big bag hanging on the friend's chair, thinking what kind of gift it is. In "My Liberation Journal", you have to find the things that everyone wants to liberate, and you have to constantly create some small suspense in daily life, such as "what happened in this home to form the current atmosphere".
Some drama planners heard poisonous eyes talk about these Japanese and Korean dramas, although there is a lot of dialogue, but the dialogue is written more interesting, unlike domestic dramas that pay more attention to the review of specific events, he asked rhetorically: "These dialogues that you find very interesting, do you think your parents will like to watch them on the TV?" At the same time, he also mentioned the restrictions on the number of episodes on creation, "What can be said within 16 episodes of Japanese and Korean dramas, we may have to stretch to more than 30 episodes, in such a long number of episodes." ”
A relevant person in charge of the platform also told Poison Eyes: "I like "My Liberation Diary" very much, but such a drama will be very narrow in China, and it is destined to be unable to get good popularity. ”
"My Liberation Journal"
It seems that there is a poor degree of industrialization, and there is also a poor stage of growth of the audience. The "flow of life" in China, Japan and South Korea is destined to not be a "flow of life", it is all a trade-off.
Spectators who don't have long mouths
Although the Douban ratings of the two "Life Stream" dramas are very high, and "long mouth" has become a positive word that can be used in every drama, does the audience really like misunderstandings and dog blood?
There are many examples at home and abroad to prove this: no.
The revenge Korean drama "Penthouse" broadcast in 2020, the ratings of the first and second seasons were as high as 31%, which is the highest-rated drama in the Korean wireless mini-series after 5 years, and the show also logged on to Weibo hot search many times in China during the broadcast, and the howl of the vicious female partner "Oh Yoonhee" is the same as the popularity of "Yeonjina" today. And the degree of blood in this drama is the complexity of drawing character diagrams that will be entangled.
The character relationship diagram of "Penthouse" compiled by Xiaohongshu netizens
"The Legend of Zhen Huan" and "Do You Know If It Should Be Green Fat Red Thin", two long dramas with more than 70 episodes, still do not appear on the Yunhe broadcast data list from time to time, which has a very long-tail effect. Can pull to more than 70 episodes, there is no way to misunderstand and regret caused by "no long mouth", and the extremely strong emotions and reversals in it have always had "dog blood" doubts. But it does not prevent the two old dramas, one is going to the altar, and the other is moving towards the altar.
Conversely, "not long mouth" is actually a classic enough emotion, otherwise Jay Chou's "Can't Open the Mouth" will not resonate so much.
The audience gave high scores to the two "life stream" dramas "Love Only" and "Go to a Windy Place", thinking that they were a kind of warm healing, but the wider public chose "Thirty Only" and "The Next Stop is Happiness" with remote control and Weibo hot search.
It's not that dog blood is bad, it's that there is too little high-quality dog blood. Unfortunately, the audience hates the intellectually reduced and lazy misunderstanding, but it is understood by some links as the audience hates the misunderstanding.
Xu Su observed the popular dramas in recent years, in fact, there are many contradictions and conflicts in the play, but there is no such misunderstanding as "overhearing an incomplete sentence" and other misunderstandings caused by poor information. "This kind of misunderstanding is a false misunderstanding, which is very easy to write, but what the screenwriter should find is the real contradiction in life, just like "Romeo and Juliet", the protagonists can't come together because the contradictions in the identities of the two sides are difficult to reconcile. The real contradiction will make the audience have resonance, have a sense of substitution, and follow the protagonist to be in a dilemma. ”
As a creator, Xu Su also feels the high moral requirements of the public opinion environment for characters in recent years, but he still believes that creators should dare to write about imperfect people. "It doesn't have to be a big moral flaw, but to look for characteristics, to find what distinguishes him from others, to write about the complexity and limitations in him. Literary and artistic creation should reflect life truthfully, rather than embellish and beautify life. ”
TVB had too many high-quality bloody dramas in the early years, such as "Genesis", "Heart Storm", "Pearlescence", etc., the dramas of wealthy families and grudges have been repeatedly performed, and the audience can still have feelings for a number of TVB actors. The ratings of these works are not low.
"Dog blood" is a story in an extreme situation, whether it is amnesia, cancer, framing, betrayal, etc., it forces the protagonist to the cliff, and then makes the audience nervously watch them climb step by step, move forward, and finally land safely. The current "life stream" chooses to directly shoot the scenery above and below the cliff, which is also a good looking angle, but in the end, it lacks the thrill of being driven to a desperate situation.
Perhaps the creators, like the audience, need to be healed in urban life, rather than chickens and dogs jumping and the difficulties that follow; In the public opinion environment, compromise is required, and there is a fear of "creating topics".
It's just that at least from the recent hot spots, this kind of big turn in the direction does not seem to achieve the most ideal results, but misses the opportunity to refine the "dog blood story", some projects similar to "Thirty Only" are likely to be stillborn in today's noisy environment.
There are also beneficiaries, back to the beginning, the fairy tale drama has become the compensation of urban dog blood. In this huge and overhead world, a group of handsome men and beautiful women have no real troubles, only love, and put the purity of love to the maximum. The gorgeous special effects and high appearance are all in the love atmosphere, it is the painful youth of teenage audiences, and it is the blood needs of dozens of audiences.
And more viewers who "don't have long mouths" on social media will eventually determine the popularity of the work - it's just a pity that they instinctively see better quality "dog blood".