From "Sword in the Snow" and "Menghualu" broadcast in the spring, to the summer file Sanbao "Star Han Splendid, Moon Rising into the Sea", "Agarwood Like Crumbs, Agarwood Reconstruction" and "Canglan Tips", to "The World is Long" and "Qing Qing's Daily" broadcast in winter... As an important theme type of domestic dramas, costume dramas will pick up significantly in 2022.
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Moving Forward - 2023 Entertainment White Paper (Part I)
It shows that the top five costume dramas in the list of full-end views during the popular period of dramas in 2022 occupy four places, "Knife in the Snow" ranks second with 3.407 billion full-end views, "Star Han Splendid, Moon Rising into the Sea" ranks third with 3.077 billion full-end views, "Qing Qing Daily" ranks fourth with 2.971 billion full-end views, and "Agarwood Crumbs - Agarwood Chonghua" ranks fifth with 2.647 billion full-end views.
Not only is it fully hot in broadcast data, but the costume dramas in 2022 also show the characteristics of diversified themes and high-quality word-of-mouth. The fairy tale-themed "Canglan Recipe", the major historical theme "The Long River of the World", the female costume inspirational theme "Menghualu" and the costume spy war theme "Fengqi Longxi" all scored more than 8 points.
At the same time, in 2023, the costume drama market is still fiercely competitive, according to incomplete statistics from the "2023 Entertainment White Paper", there will be more than 33 costume-themed dramas to be broadcast in 2023.
Costume romance track, "Ning'an Like a Dream" starring Bai Lu and Zhang Linghe, "An Lechuan" starring Di Li Gerba and Gong Jun, and "Changfeng Du" starring Bai Jingting and Song Yi are highly anticipated by the audience.
"Ning'an Like a Dream" is produced by iQiyi, and Zhu Ruibin, who directed the popular drama "Acquaintance with Jun Chu, Just Like the Return of the Dead" last year, served as the director of the play, the drama is adapted from Shijing's novel "Kunning", which tells the story of the empress Jiang Xuening, who was forced to commit suicide, and joined forces with Emperor Xie Wei to plan to change her life after being reborn.
"The Legend of Anle" is adapted from Xing Zero's novel "The Book of the Emperor", which mainly tells the sadistic and touching love story between Ren Anle, the boss of Anle Village in southern Jinnan, and Han Ye, the prince. The chief director of the series, Cheng Ziyu, has rich experience and has directed popular dramas such as "Whirlwind Girl", "Sinkhole Eagle Hunting", "Our Boyhood" and "Mountain and River Order".
Yin Tao, the director of "Changfeng Du", is an expert in costume dramas, and "Ancient Jue Dust", "Liuli", "Under the Brocade" and last year's hit "And Try the World" and "Youth Song Xing" are all his works. The series is adapted from Mo Shubai's novel of the same name, telling the heart-warming story of Liu Yuru, the daughter of a cloth merchant in Yangzhou, and Gu Jiusi, a famous gentleman, in a misplaced marriage, from mutual conflict to mutual support.
In 2022, the two fairy dramas "Agarwood Crumbs Agarwood Chonghua" and "Canglan Tips" have once again set off a fairy tale craze. In 2023, there are still plenty of reserves for costume fairy dramas.
Among them, there are "Canglan Tips" production company, and "Fox Demon Little Red Lady Moon Red Chapter" and "Seven O'clock Auspicious Chapter" produced by Stellar Gravity are expected to be broadcast this year.
"Seven Times of Good Luck" starring Yang Chao and Ding Yuxi is adapted from Jiu Lu Feixiang's novel "Impulsive, Seven Lives Are Ominous", which tells the story of Xiaoxian Xiangyun and Immortal Jun Chukong of the Marriage Pavilion who accidentally bonded and stumbled out of the good relationship of the Seventh Life.
"Fox Demon Little Red Lady Moon Red Chapter" starring Yang Mi and Gong Jun, adapted from the popular national comic IP "Fox Demon Little Red Lady", tells the story of Tushan Fox Clan Tushan Honghong and the descendant of the Oriental family, Dongfang Yue Yue met and fell in love. These two dramas are important works of Stellar Gravity to create the oriental fantasy universe and deeply cultivate the comic book IP track, which is worth looking forward to.
"With Phoenix Xing", directed by Deng Ke and starring Zhao Liying and Lin Xinxin, is also the focus of the audience's attention. The play is adapted from the novel of the same name by Jiu Lu Feixiang, telling the love story of the king of Bicang, born of pearls, and the god king. It is worth mentioning that this drama is not only the second cooperation between Zhao Liying and Lin Xinxin after six years, but also the first time that Zhao Liying has served as a producer.
In addition, "Jade Bone Yao" starring Xiao Zhan and Ren Min is also highly anticipated. This drama is adapted from Cangyue's novel "Zhu Yan", telling the story of the lonely and cold Crown Prince Shiying of Kongsang and the enthusiastic and righteous lord of the Chi County, Zhu Yan, who jointly protect the Kongsang Dynasty. The series was officially completed on August 4, 2021, and was highly anticipated by the audience, and last month South Korean TV announced the purchase of the copyright of "Jade Bone Haruka" and is expected to be broadcast overseas.
In addition to the two major tracks of costume romance and costume fantasy, history, martial arts, and comedy themes will return to the costume drama market in 2023.
Last year's costume martial arts drama "Sword in the Snow" performed well on the multi-dimensional list, boosting the industry's confidence in costume martial arts dramas. This year, the costume martial arts suspense drama "Lotus Tower" directed by Guo Hu and Ren Haitao and starring Cheng Yi and Zeng Shunxi was shortlisted for the list of expected dramas of Kuyun Interactive in 2023.
The drama is adapted from Fuji Ping's novel "Auspicious Lotus Building", which tells the story of Li Xiangyi, the famous martial arts master of the Sigu Gate, who was seriously injured after a major war, and since then retired to the rivers and lakes to become a Langzhong Li Lianhua who is indifferent to fame and wealth, and re-engages in the rivers and lakes after encountering the sickness of the new friend and the old enemy Di Feisheng.
In addition, comedy master Zhao Benshan starred again after many years, and the martial arts sitcom "The Legend of Que Daomen" starring Song Xiaobao, Song Xiaofeng, Wen Song, Cheng Ye and Yang Shulin was quite eye-catching in a number of costume dramas. The series tells the story of chefs such as Ximen Changhai and Gao Damao, who were mistaken for martial arts masters, so several people staged a ridiculous martial arts story in the Magpie Dao Gate. Comedy plus martial arts, I don't know what kind of surprise it can bring to the audience.
In addition to the above dramas, the costume fairy drama "Heavy Purple" starring Yang Chao and Xu Zhengxi and "Starfall into Sugar" starring Chen Xingxu and Li Randi are currently on the air, and we expect these dramas to come to the highest level and bring more pleasant viewing experience to the audience.