Artist: Fans or studios? This is a question | Talk survey
Author / Moe egg
Editor / Zhu Ting
Operations / Cookies
Zhang Yixing, Zhang Linghe, Bai Jingting... Many studios have been scolded one after another, and the entertainment industry has been very lively recently.
It is no exaggeration to say that from idou artists and actors who have debuted for many years, to new young artists who have just become popular, they have received statements from various fan support clubs.
Weibo's hot search KPIs in the first half of the year owes half of the credit to the grudges between the artist's studio and fans, and even earlier can be traced back to last year.
On the one hand, "Canglan Tips" became the annual hit drama, on the other hand, starring Wang Hedi took "Camp with Love" and ranked behind Bailu, the news spread, and Weibo from studios to agents fell. Fans can't accept that after Wang Hedi soars with the Oriental Qingcang, he will continue to do a second time for the same weight flower. Their reasons are summed up: there are already hot "traffic students" who have works, and they should not waste too much precious time (four months) in the rising period for the ordinary configuration of an ordinary script.
Source: watermark, invasion and deletion
As a studio, the work and contract that have been decided long before the broadcast of "Canglan Tips" is not possible, and there is no possibility of breaking the contract and giving up acting because fans are dissatisfied.
Source: Wang Hedi's agent @Wang Diking Weibo
New traffic has the dilemma of new traffic, and show fans also have the distress of show fans.
On April 25, after the dissolution of INTO1, the last limited group of domestic entertainment, 11 people, some returned to their native brokerage company, and some set up their own studios and relied on their families to form a team. More than two months have passed, and under the social platforms representing the official social platforms of Jiahang Xinyue, there are still a large number of fan comments asking Jiahang Xinyue to open a studio account for Zhou Keyu, otherwise this account originally used for the newcomers of Jiahang Xinyue will be used as his personal studio account.
Source: Douyin
In fact, the conflict between artist studios and fans has a long history.
From the beginning of forcing the company to set up an independent studio for artists without a studio, to staring at the studio 24 hours a day to rotate into an artist's self-combustion, whether it is a team with top or small artists, no one is spared.
The anger and denunciation of fans, the unspeakable concealment of the studio, and the "double-sided tape" of artists, who is the problem among the three?
What do fans want?
"Entertainment Talk" took a shallow inventory, from Jiang Qiming, who became popular because of "The Long Season", to Yu Shuxin, Zhang Yixing, Zhang Linghe, Bai Jingting, Ren Min, etc. on the recent hot search list, fans have publicly shouted at the studio because of their dissatisfaction with the studio, and asked the artist studio to respond to fans' demands on the condition that the support club stop changing and not participate in the response.
Source: Network
Fans are often dissatisfied with the studio. In the past, less than half of the ten artist studios that could respond positively to these demands, and most teams would choose to let time fade and everyone forget. Recently, fans' demands have frequently been responded to by studios and even artists themselves. For example: under the topic of #Yu Shuxin asked fans not to push the staff#, Yu Shuxin's long article responded to the appeal, and also became the first artist himself to take the initiative to respond in recent times.
Source: @虞书欣Esther Weibo
It can be seen that fans' demands include, but are not limited to: dissatisfaction with the artist's makeup, dissatisfaction with the attitude of the staff, untimely material updates, low business quality, dissatisfaction with the docking of business and powder transportation work, dissatisfaction with the artist's studio not to blacken, not to clarify rumors, not to withdraw black hot search topics, not to report Douban black posts, etc.
Of course, there are also some obvious differences in the fan demands of different types of artists. For actors like Jiang Qiming, who have attracted much attention and rise because of a word-of-mouth work, most fans who are optimistic about him want to see more standardized artist operations. In layman's terms, after more people's attention is paid to every word and deed, the artist can no longer say whatever he wants like in the pasty period, and needs to be more like an "artist".
Jiang Qiming's agency Water Drop Agent's response to the concern of fans and audiences can be regarded as a very high level of studio responses that KK has seen in recent years.
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Jiang Qiming's studio responded
Clearly responded to each of the contents that everyone cares about, with specific operation steps, and noted that everything was carried out with the consent and knowledge of the artist himself, and the work was in hand plus the attitude of taking each concern seriously, "If I were a fan of Jiang Qiming, after reading this statement, I would be more at ease to lie down and be an actor fan, whether it is the company or himself." The fan of "The Long Season" shared.
For artists who prefer traffic hanging, fans' dissatisfaction is concentrated on: event makeup, material quality, and styling. The artist in charge of CC Company received attention some time ago because of the popularity of a drama, and fans left messages under the comments of the studio Weibo and even the brand's Weibo at each event, hoping to change the artist's hairstyle and try more styles. "We also want to try more, but some artists have fine and soft hair, and hairstyles with a strong sense of styling need to use a large number of styling products, which will be more unnatural in the lens, the artist does not like it, the effect will not be too good, and the fans will not be satisfied."
Online transmission #700 styling suggestions from Di Li Gerba fans#, source watermark
CC said that of course they will listen to good opinions, after all, artists are popular For them, whether it is the business resources or the script they find, there will be more than before, and the quality will be higher. "Who doesn't like to make money? But many times it is an unclear thing, there is no way to disclose it to the outside world, and there will be various problems in the process of promotion, maybe the brand has other options, the budget may be reduced, and even the other party's business or agency docker will not promote the project after leaving, etc... We've all come across strange things. But these things are impossible to explain to fans one by one. If expectations are given and there is no result, it is not only the fans who are lost, but also the emotions of the artists. ”
Last year, Xiaosheng Studio, which had a small splash, was also besieged by new and old fans after a make-up that was inferior to one in two consecutive events because of the event styling and drawing quality was not as famous. The old fan bleated, "We know that he is an actor, so the requirements are not high, I just want to cooperate with the team and teachers I am familiar with before, as long as I can maintain the quality flow before becoming famous, it will naturally come." Old fans know that artists have always had a very good makeup team, and when the artist is just a paste, you can see that they are very attentive, and they don't understand why such an important brand activity after it finally became popular, and they had to risk changing makeup and photography. ”
Source: Weibo
Industry insiders familiar with the matter revealed to KK, "Those two events are very close, and the normal operation is to package together for the same team and two games." The time for the brand to finally decide to participate in the event is close to the event, the schedule of the familiar team has been booked in advance, and the team to choose from is limited when the event is approaching, and if you can't choose the familiar one, you can only choose the most suitable after considering the location, price, time, and past works. Although there is a lot of dissatisfaction among fans after the first event, it is also unlikely that they will change people to do it closer to the event, which is more risky. Although fans are not satisfied, there are really too many factors that affect an event, and any team will choose the safest way to ensure that the event can be attended as scheduled. Moreover, as long as the artist is satisfied, can cooperate to ensure that there is no problem with the event, and the brand father is also satisfied with the effect, the staff is already thankful. ”
The information gap between the artist's studio and the fans is the main reason for the contradiction between the two. Fans always pay attention to the itinerary and arrangement of their own artists, pay attention to public opinion, and pay attention to the movements of artists of the same weight, and feedback the information they observe and understand to artists and studios through support clubs, fan transportation and other channels; The studio focuses on handling the daily work of artists, everything is detailed, due to confidentiality clauses, promotion rhythm and many other factors, except for the necessary warm-up and information pre-loading, can not do everything to inform fans, "The starting point of fans is good, but there are many problems in the specific implementation process that are difficult to solve with enthusiasm and care." ”
Fans or studios, who is the gas bag?
"Fans who are dissatisfied can write a small composition of 10,000 words to scold the studio, but the studio can only break its teeth and swallow it in the stomach."
Qingqing, who used to be one of the top group fans, told KK, "When I was still chasing, I was often dissatisfied with the studio art, whether it was filmed or repaired, it was difficult to say a word, and it was inevitable to compare with teammates in the same group, often seeing that people have already produced two rounds of drawings, there is still no movement on our side, and why do people have retouchers we don't have." ”
Source: Screenshot of KK and Qingqing's interview, authorized
Qingqing said that at that time, he couldn't understand why the studio was unwilling to do such a clear thing for the good of the artist. Looking back now, "it can only be that the artist is unwilling, and it is unknown whether it is because he does not want to be led by fans or does not feel that it is a big problem." ”
Although she often sees a lot of dissatisfaction among fans on social networks now, Qingqing feels that from her years of experience in the rice circle and the feedback from fans around her: Times Fengjun is still a company that can relatively listen to the suggestions of fans in domestic entertainment, as long as fans mention it, they can see the change with the naked eye. "Probably because of the particularity of the cultivation department, many friends who chased stars together told me that they also went out of the building to know that no one listened to the denunciations in other artists' homes."
From the fan's point of view, everything they do is to generate electricity for love, not expect anything in return, and hold everything I like about you so I want you to become better and treat the artist. Therefore, higher requirements are put forward for the staff who take the salary of artists to do things for artists: "I can do this without collecting money, and you people who collect money to do things should do better, right?" ”
The studio attitude of Bai Jingting before becoming famous compiled by netizens
At the same time, based on the special nature of the work of the people who serve them, fans expect that the staff should not only do a good job, but also love their own artists. LL, who has worked as an artist publicist, said, "In fact, sometimes, many staff members only want to maintain a working relationship with artists, especially experienced staff. Most companies are more jealous of the closeness between staff and artists, so many entertainment companies will rotate internally. But fans ask you to serve the artist wholeheartedly beyond the scope of work, and on the other hand, you can't get too close to the artist, which is a fundamental paradox, probably only an AI without feelings can do it. ”
During the period of artist promotion, LL was reluctant to log in to his social platform, afraid to share his life, let alone complain about the hard work. LL said that although he tried to hide it as much as possible, fans were able to find it accurately, so much so that he had PTSD on the little red dot prompted by the message for a while.
Once, after a long, hard project period, LL finally waited for a vacation. I booked a travel itinerary two or three months in advance, and on the way, I just came to inquire about the red carpet and festivals without follow-up promotion, and I handled the work day and night in the snow, in the grass, and by the horse barn, in exchange for comments such as "Artists are working, you play in the north and south, and you have a cooler life than artists" and so on. LL quipped, "I only see me playing, why doesn't anyone say that I still work hard when I am on vacation, and give me the best employee?" ”
Although most of the time, the relationship with fans is in a state of high tension, in the industry insiders interviewed by KK, everyone still affirmed the effectiveness of fans' reasonable suggestions and the role of supervision of public opinion. "Whether it is the selection of characters, the selection of partners or future market predictions, feedback from fans is very important."
Source: Yu Shuxin Weibo commentary
In the appeal statement, the requirements for replacing more professional team staff are always mentioned, but it is difficult for fans to give specific answers to what kind of talents are more professional people. Stylist Xiaofeng said, "Makeup is not something that the team can draw on the artist's face if it wants to draw, but also dressing, and the artist's opinion plays a decisive role." Any event, in the early stage of Fitting, will prepare a lot of styles of clothes and makeup styles for artists and teams to choose according to the style reference provided by the studio, if the artists and the team have different opinions, it is basically to see which one the artist likes. ”
Xiaofeng added that some artists listen to advice, for example, we and the team feel that the other will be more compatible with the style and theme of the event, and it is recommended that artists give priority, and artists will also listen to everyone's opinions; Some artists are very people with their own ideas, usually everyone will make quick decisions according to the choice of artists, and quickly complete the work while the artist is in a good mood.
"There is a common perception in the industry that if fans are dissatisfied with the studio, they are actually dissatisfied with the status quo of the artist to some extent, but they will not scold the artist, and in their eyes the artist will not be at fault." Therefore, it will create an atmosphere where he is embattled and only we can save him. ”
Source: Weibo
This rescue atmosphere will also stimulate the desire of some fans to buy and protect to some extent, and prove the value of artists to partners by using krypton gold.
In such an environment, the studio will be more vigilant about being led away by fans due to public opinion and pressure, after all, Tong Liya resigned from "Thirty Only" due to fan opposition, but Tong Yao's "alarm bell" to win Magnolia with this role rings in the ears of every insider.
Source: Weibo
Both fans and studios seem to have their own opinions from their own perspectives. Fans have paid time and money to see that their favorite artists are better in all aspects, and the staff is just how much money they take to do as many things, but what I want to say is that in fact, everyone has the right to choose.
In the past two years, it is obvious that the relationship between the artist's studio and the fans has become increasingly tense. KK believes that the more such moments are, the more critical the attitude of the artist. There are not many artists who can communicate with fans positively, and most artists default to the studio's statement as their own attitude, but unfortunately fans do not buy it. Fans want artists to stand on their side, but it is obvious that most artists find it difficult to dismiss the staff who get along day and night for the dissatisfaction of some fans, which undoubtedly adds another piece of incriminating evidence to the studio in the eyes of fans.
Source: Zeng Shunxi Fan Support Association Weibo
It is a well-known fact that the staff of artist studios is quite mobile. The reasons for this are, on the one hand, the huge work pressure faced; On the other hand, in the face of an average salary of 8-9k or even below, this pressure and work intensity have obviously exceeded the load, and under the vicious circle, it is a huge test for the mentality and quality of practitioners. "Maybe only fans who have worked can understand us a little", LL shared with us, art promotions often ridicule each other, obviously it is a job that requires five or six positions, and the recruitment profile can be summarized in four words of artist promotion, which is funny and bitter.
In addition to proper empathy, KK believes that the relationship between fans and artists should be the relationship between selling and being sold: artists and studios should strive to sell well and attract fans to buy. And what fans should do is to buy the best goods, not desperately convince themselves that what they buy is the best. Artists need to prove that they are worthy of love, not let fans try to prove that their love is worthy.
Note: The interviewees in the article are pseudonyms; Image source: Weibo, Internet.