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Zhang Yixing, an artist who has not only made outstanding achievements in the fields of music, film and television, has once again appeared in the public eye today with a new identity - a close friend of the Mercedes-Benz brand. At the Mercedes-Benz brand event, he was dressed in bright red clothes with short blond hair, driving the iconic big G series models, so that fans on the scene and on the Internet were hit by his charm again and again.
It is often said that good-looking skins are the same, and interesting souls are one in a thousand, but when these two are perfectly combined in Zhang Yixing, that unique attraction is irresistible.
The dream of the driver's seat, the trunk does not give up
Fans love Zhang Yixing far more than his appearance and talent, their enthusiasm for him even reaches the level of wanting to be his co-pilot in the driver's seat. Despite knowing that the competition for this position is fierce, he is even willing to settle for the second best thing and become a member of the trunk of the vehicle.
Such remarks sparked bursts of laughter on social media, with netizens leaving messages expressing their wishes, and some even joked, "If the passenger seat is full, I am willing to be a pebble on the wheel, as long as I can follow Zhang Yixing." ”
Zhang Yixing's domineering encounter with Big G
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At the climax of the brand activity, Zhang Yixing got out of the luxurious big G model elegantly and instantly became the focus of the audience. Originally, everyone thought that this was his best moment of the game, but unexpectedly, he then walked to the driver's seat and drove this luxury car himself, showing a different domineering and self-confidence.
This scene not only made the fans scream again and again, but also made the audience on the Internet feel a burning atmosphere from the screen. His behavior seems to tell the world that whether it is a performance on the stage or every moment in life, he can control it perfectly.
Mercedes-Benz's star friend, Zhang Yixing parachuted into the whole line of brand endorsement
What is surprising is that Zhang Yixing not only attended the Mercedes-Benz brand event as a guest, but also was announced to be a close friend of the entire Mercedes-Benz brand. This news is undoubtedly a huge good news for Zhang Yixing and his fans.
Since 2020, few Mercedes-Benz stars have become close friends of its brand, and Zhang Yixing's parachute not only represents the recognition of his personal charm and influence, but also means that he will become an important spokesperson during the critical period of the Mercedes-Benz brand's transformation into electric vehicles. Witnessed by automotive technology reporters and bloggers around the world, Zhang Yixing's new identity immediately became a hot topic.
It's still unique to follow the crowd
In this era of information explosion, the cooperation between celebrities and brands is nothing new, but the cooperation between Zhang Yixing and Mercedes-Benz seems to have a different flavor. On the one hand, this marks another upgrade of Zhang Yixing's personal brand, and his diverse talents and influence have been recognized again;
On the other hand, it also reflects that the Mercedes-Benz brand pays more attention to personal charm and fan base when choosing spokespersons, rather than just pursuing high-profile stars. This choice is undoubtedly an innovation, but whether it can become a trend and inspire more new models of brand cooperation with celebrities still needs to be tested by the market.
Although the collaboration has generated a lot of discussion and attention, there have also been dissenting voices questioning whether it is just a hype of a commercial practice. However, it is undeniable that Zhang Yixing did use his strength and charm to add a lot of color to this cooperation. In the future, we will wait and see what kind of sparks will be sparked between him and Big G.