Text | Wang Ruoye
Whether or not they want to admit it in their hearts, people always have a wonderful longing for "betraying morality". Words such as taboo, line crossing, and cheating all stimulate the nerves of the public, and once anything is associated with it, it is bound to trigger a round of heated discussion.
This theorem is also true in the film and television industry. In the past, the explosion of ancient costumes wiped aside virtue in the plot, the deviant teacher-student love in "Flower Thousand Bones", the little uncle in "The Legend of Zhen Huan" loves his sister-in-law and his son loves his little mother, the male and female protagonists in "Menghualu" save each other from the dust, and the fake eunuch and real concubine in "Futuyuan"; Nowadays, film and television dramas reflect morality in casting, and "transfer love" is opened between male and female CPs.
The front foot Wang Hedi and Yu Shuxin have just become popular for the 2022 summer vacation hit "Canglan Tips", and the back foot Yu Shuxin cooperated with Zhang Linghe to shoot "Cloud Feather". On the other hand, Zhang Linghe and Bai Lu's "Ning'an Like a Dream" had not yet been broadcast, and Bai Lu staged a "Wrong Flirting" drama with Wang Hedi.
In addition to them, there are many more chaotic collocations. Yang Yang, Di Li Gerba, Zhao Lusi, Wu Lei; CHEN Feiyu, ZHANG Jingyi, TAN Jianci, ZHOU Ye; Zhang Xincheng, Zhou Yutong, Sun Qian... They are all split and reorganized, and similar items can be merged with each other. When the audience remembered a pair of CPs, they quickly reached an exchange match with another pair of CPs, and the audience of "snorting" CPs sighed while "What is true in the entertainment industry?" ", while ridiculing "Oh mom, it's really exciting!" ”
For the drama market, the "sense of transfer" of the current CPs in the film and television industry is obvious, which is not only caused by the uneven distribution of actor resources and the lack of actor acting skills, but also shows that the mentality of the audience in the drama market is quietly changing. Most drama fans are not as good as in the early days, not only satisfied with being a simple drama fan, but to be RPS (real CP powder abbreviation).
In 2023, whether these "his shes" and "hers" can hold hands and remarry successfully or reorganize the family fails, it is inevitable that all viewers will have small expectations.
01
Blessings and misfortunes, real CP prevails
Once the live-action CP prevails, it will inevitably not be so easy for the actor to "make a new love".
In the summer of 2022, the two ancient puppet dramas "Star Han Splendid" and "Canglan Tips" not only made Tencent and iQiyi earn a lot of money respectively, but also achieved two large-scale live-action CP fan groups "Wu Lu can escape" and "Di Xin gravity".
Source: Sina Weibo super talk screenshot
The former is the CP fans of Wu Lei and Zhao Lusi, who once set a record on Wu Lei's 23rd birthday, collectively replaced the double avatars of Wu Lei and Zhao Lusi, and occupied the front row of Wu Lei's Qingsheng Bo comment area. Seven months after the end of "Star Han Splendid", the number of "Wu Lu Can Escape" CP super talk fans exceeded 510,000, and the number of daily super talk check-ins was still 30,000.
TV series blogger Xiao Jane told Bone Duo, "In the past, watching TV series was more about the plot, at most, I would like to look at the live tidbits released by the platform. But now it's different, not only are there all kinds of tidbits fed to the mouth, but the male and female protagonists also have a series of 'sugar' such as Weibo interaction, live broadcast interaction, and ensemble variety shows, and it is difficult to think of real people. "The more sugar spots, the more CP powder will be; The more CP powder, the more serious the binding of two people will be.
In January 2023, some insiders broke the news that Wu Lei and Zhou Yutong's new drama "Love Only" is very large-scale. After the news reached Weibo, the popular Weibo was occupied by the "Wu Luke Escape" CP fan, saying, "Since the brilliant star Han, Wu Lei makes me feel uncomfortable no matter who he is close to!" It's like a married man going out to pick up a chick makes you feel uncomfortable! In February of the same year, Wu Lei and Zhao Jinmai's "In the Blizzard" Reuters continued to release, under the impact of two-person videos such as holding hands in the snow, hugging, holding faces, holding sleeves and coquettish, "Wu Lu can escape" CP fans are not to be outdone. In the Weibo topics related to "In Blizzard", there will still be speeches around "Wu Lu can escape".
The latter's "Di Xin gravity" is more tied than "Wu Lu can escape", Wang Hedi and Yu Shuxin were combined several times during the broadcast of "Canglan Tips", and fresh hot searches appeared almost every once in a while, playing the banner of "internal entertainment true couple". On March 7, 2023, because producer Wang Yixi liked fans' comments that Wang Hedi and Yu Shuxin would be combined, "Di Xin Gravity" met again in the hot search. At the same time, on the hot search on Weibo, #Yu Shuxin Zhang Linghe's new drama hugs Reuters #It seems that it is not original enough.
Xiao Jian said, "Zhang Linghe and Yu Shuxin also had a lot of rivalry scenes as the second male in "Canglan Tips", and many audiences were scornful of this pair of CPs at that time. Therefore, in "Cloud Feather", Yu Shuxin and Zhang Linghe should be called a duo. "If there is a film party who asks Wu Lei to take Yu Shuxin and Wang Hedi to take Zhao Lusi later, then the audience will be even more unacceptable." It feels like some nonsensical wife-swapping game. ”
It is undeniable that the overactivity of live-action CP fans will affect the actor's own CP sense for a long time. And the ancient puppet drama with sweet pets as the pillar needs both men and women with a strong sense of CP to support the plot. Real CP fans may be able to bring data and business improvements to both sides of CP in a short period of time, but in the long run, it may not be a blessing.
02
Behind the transfer, the truth of the lack of people is exposed
If you ask the film and television industry why "changing love" is frequent, to be honest, it is still because of a lack of people.
It is common for the male protagonist of one play to turn his head and talk about love with another female protagonist in another play. Liu Yuning, a singer-turned-actor, has successively cooperated with Zhao Lusi, Yang Chao, Song Zuer, Liu Shishi and others, and has interacted with many beautiful women in the costume world. Among them, Liu Yuning, Song Zuer, Wang Anyu, and Zhao Lusi have just completed a round of "transfer" with four dramas.
As a non-professional Liu Yuning, he has many resources and high quality, and has been complained by many audiences: "He is a resource coffee, right?" ”。 However, producer Xiao Chen believes that "generally speaking, making ancient dolls is to make quick money. If the platform wants to make high-quality dramas, it will definitely not choose the theme of ancient puppets, but will bet on genre dramas such as "The Beginning", "Police Honor" and "Crazy". "The tone of making money determines that most of today's ancient puppet resources will take the initiative to choose actors with their own popularity, which is conducive to the film side to create a hit." So the audience can always see familiar faces in ancient puppet dramas.
Source: Sina Weibo @ TV series long song line
In 2021, Zhao Lusi partnered with Liu Yuning to form a deputy CP in the ancient puppet drama "Long Song Xing" starring Wu Lei and Di Li Gerba. In the summer of the same year, "You Are My Glory" starring Yang Yang and Di Li Gerba became a popular puppet work that year. Following in the first half of 2022, Yang Yang cooperated with Zhao Lusi in the ancient puppet drama "And Try the World". In the summer of 2022, "Star Han Splendid" was broadcast, and Wu Lei and Zhao Lusi's CP became popular unsurprisingly. In this paragraph, five people make up five pairs of CPs, both men and women are hot traffic actors in the market, all of which bring considerable revenue to the series.
Moreover, among the four people repeatedly mentioned above, Wang Hedi, Yu Shuxin, Zhang Linghe and Bai Lu, as long as one Xu Kai is added, a new transfer template will appear in the CP relationship. Xu Kai, who has collaborated with Bai Lu in dramas such as "Swagger" and "Agni Military Academy", has just finished "The Legend of Sword and Fairy 6" with Yu Shuxin at the end of 2022. There are talents in the Jiangshan generation, but the "snort" ancient puppet CP goes around in circles and eventually becomes a real family. In the future, CP fans will have quarrels again, and it is not too much to chant a song "Originally born from the same root, why is it too urgent to fry each other".
In the early years, with several fairy ancient puppets "The Legend of Sword and Fairy", "Step by Step Scary", "Palace Lock Heart Jade" and "Flower Thousand Bones", the 85 flowers who became popular have always attracted much attention on the road of transformation. Although they returned from half their lives, they reunited to shoot ancient dolls in Hengdian. So we were surprised to find that the 85 flowers also began to "share" new husbands in the environment of lack of people.
Source: Sina Weibo @iQiyi
Yang Mi's partner Gong Jun starred in "The Fox Demon Little Red Lady", Di Li Gerba's partner Gong Jun starred in "The Legend of Anle", and it is rumored that Liu Yifei will also partner Gong Jun in "The Story of the Rose"... Xiao Chen told Bone Duo, "85 Flower Road people are stable, and using qualified actresses with newcomer actors can carry dramas and bring newcomers, so why not." I really didn't care about any transfers. "Just like not only Gong Jun, Xu Kai, Wang Yibo, Bai Jingting, etc. have all reached cooperation with no less than two 85 flowers and 95 flowers.
Investors favor popular actors who have been blessed with traffic, producers like actors who have dealt with them before to save costs, and the platform relies on actors who have had the same type of blockbuster works to consolidate the audience. So and so and so and so, how can the transfer love of the ancient puppet circle say that there is no no.
03
Hone your acting skills and create a "drama" CP
However, when it comes to the origin of domestic entertainment switching to love, it is necessary to return to Arthur, who has no calendar to tear.
In June 2021, the Korean love reality show "Change Love" premiered, bringing together couples who broke up for various reasons to find new love. After the variety show was broadcast for a period of time, the word "transfer" became popular in China. At that time, Chen Feiyu was cooperating with Zhang Jingyi and Zhou Ye to shoot the TV series "Light Me Up, Warm You" and the movie "Count Down to Love You". Zhang Jingyi and Zhou also have the name of "internal entertainment twin flowers", netizens can't stop ridiculing, can Chen Feiyu really recognize the two of them?
Source: Sina Weibo @ Sina Movie
Then, Tan Jianci co-starred with Zhou Ye and Zhang Jingyi in "I Want to Miss You Very Much" and "Wang Jinjin Who Was Lost by Me Twice" respectively. So far, under the eyes of the audience, Chen Feiyu, Zhang Jingyi, Tan Jianci, and Zhou also presented the first round of internal entertainment's noticed transfer love.
The reason why the qualifier "the first round was noticed" is added is because, in the final analysis, the transfer style of the ancient puppet circle has actually been around for a long time. Li Yifeng, Huo Jianhua, Chen Weiting, Hu Ge, Yang Mi, Tang Yan, and Zhao Liying were also randomly paired in several ancient dolls, and then formed CP, and there were two or even three pairs between different CPs. But at the time, no one mentioned the unscrupulous feeling of mixing and matching CP.
Xiao You, who is engaged in drama publicity work, told Bone Duo: "This is because compared with the ancient puppet dramas that appeared around 2015, the current ancient puppet dramas are seriously homogeneous in theme and plot due to various factors. If the male and female protagonists are familiar faces, it is easy to have the strange feeling of watching the same drama all the time. ”
She also mentioned that after the previous actors performed a few ancient puppets, they would immediately begin to contact other types of scripts to prepare for transformation. But now after many actors have played an ancient puppet, they will most likely take over the next ancient puppet, and they have not seen their transformation plan. "This has also led to the accumulation of a lot of duplicate roles in the ancient puppet market now." Three lives and three lives, reincarnation calamity, fairy and demon war, saving the cangsheng, the identity of the god of war, etc., the basic setting and concept remain unchanged, but the title of the play has changed, and it is a new ancient puppet.
Source: Sina Weibo @Tencent Video
On the other hand, the acting skills of the actors also largely determine the freshness of the characters. Xiao You said, "Many young actors are far from being able to achieve the 'drama throwing' acting skills, of course, it is very easy to cause the audience to play." "Under the premise of not being able to choose the theme, plot, and cooperation object, honing the acting skills of the drama and shaping the drama throwing CP is a way out to strangle the "sense of transfer" between actors in the cradle.
Ancient puppets or puppets, under the CP of flowing water are the same actors. Frequent CP formation, CP splitting, and re-group CP may make the audience interest for a while, but the crucial thing is to break the homogenization. Whether it is a homogeneous plot or a homogeneous CP, if you don't seek change, you have to face an audience who is too lazy to pay again.
(Note: Xiao Jian, Xiao Chen, and Xiao You in the text are pseudonyms)