Recently, there is a program called "100% Production" quietly launched on Mango TV, judging from the actual broadcast, the program is not popular, and it is more circle-based. But Zhang Yixing, as the "chief producer" of the show, has become a contributor to hot topics, even if he is not the main coffee of this show.
Here's the thing. "100% Production" focuses on Zhang Yixing's chromosomal girl group, which communicates and confronts various international groups, and in the media exchange session, some media asked Zhang Yixing: "Where is your Chinese music going global plan?", Zhang Yixing talked about him left and right;
This small controversy has become one of the few out-of-the-circle scenes in this show, some good people went to watch the show and found that there are "more classic", in the internal evaluation of the program group, some directors bluntly said "I can't get these girls, I can't remember", hoping to change the narrative method, Zhang Yixing insisted on arguing with the other party.
The classic is coming, the director asked, "Isn't our purpose to push these girls out?", Zhang Yixing replied to him very sincerely, "No, our goal is to go to the world in the Chinese music scene", even as an audience, you can feel that the air on the scene was frozen for a second, and this content has also become Zhang Yixing's "new joke".
Some people say that he is fake, some people say that he is stupid, as a representative of the domestic entertainment workers, he is also the object of being pulled out repeatedly to ridicule the "hard work in vain", but observers feel that he is like the "Don Quixote" in the Chinese music scene, using his own insistence on fighting the big windmill, even if it is likely to be a futile effort.
Persistent dreamers
The matter of "the Chinese music scene going to the world" has simply become a fixed black stalk on Zhang Yixing. But putting aside those personal emotions, you will find that it seems that he is the only one in internal entertainment who insists on doing this.
Wow haw haw wow has transformed into variety shows and dramas, Siba Media is still rolling up life and death to make general elections, Times Fengjun continues to copy the path of TFBoys, Lehua Entertainment has done a lot of gimmicks, and has not done much serious work. Not to mention other small and medium-sized entertainment companies, survival is the first priority rather than going global.
What's even more excessive is that many entertainment companies may have figured out that instead of working hard to cultivate a mature group to bring to the market, it is better to make an appearance and make a few waves of quick money first. In such a comparison, Zhang Yixing, who trained for three years to let the girls appear, is really a conscientious boss.
The issue of the girl group will be discussed later, why is Zhang Yixing so persistent in "going to the world"? Maybe the reason is still from his debut and fame experience.
In 2012, a new generation of boy group EXO created by SM debuted. Nowadays, when people recall, they always say that "Tiantuan debuted and became popular", but this is not the case. In the first half year of its debut, EXO has attracted attention, but it is not a peerless one, as the M team that mainly focuses on the Chinese market, it has also run a lot of variety shows, until the appearance of the hit song "WOlF" and the follow-up song "GROWL".
These two songs, one mysterious and one youthful, and organically combine singing, dancing, and concepts, and becoming popular is a sure thing. As a result, EXO became the number one boy band in the market at that time, and its influence covered Japan, China and Southeast Asia.
As one of the members, Jang Ye-heung, perhaps intuitively felt at that time how KPOP relied on the organic integration of music, stage, and concept to bridge the barriers of language and culture, and conquer cities in non-Korean-speaking countries.
In an interview in the early years, Zhang Yixing said that his idol was Li Xiuman, the founder of SM. At the time, it sounded like he was messing around, but now it seems to be absolutely heartfelt. Li Xiuman's business philosophy and training methods have a deeper impact on Zhang Yixing than imagined, and even after leaving SM to become the boss, Zhang Yixing will still learn from his former employer.
Still in the program "100% Production", Zhang Yixing talked about his "going to the world" plan, not only in the entertainment section, but also in the combination of tourism and food to go to sea. At that moment, observers even thought that they had gone to the wrong set and got some financial program.
It sounds fanciful, but if you think about it carefully, isn't this the set of games that Lee Xiuman has been pushing: using KPOP as the vanguard to push South Korea's set of things to neighboring countries.
And Zhang Yixing not only talked about it, but also really registered a catering company, although there are many people who follow the trend and ridicule him, but this action is indeed enough for many people to be embarrassed.
Where have we gone out into the world?
Since returning to China for development, Zhang Yixing has shouted the slogan of "bringing Chinese music to the world", in the early stage, he will go by himself, and in the later stage, he will set up a company and take his children with him. This can't help but make people curious, after so many years of shouting the slogan, where has it go?
It's a pity, it seems that Zhang Yixing himself is really going out at present, he recently returned to South Korea with a new song to play MCD, and the on-site support battle did not lose the row in the group back then. Except for Boss Zhang himself, most of the artists on chromosomes belong to the state of "no such person", at least at the public level.
Of course, there are very practical reasons here: the national comprehensive can no longer be drafted, and idols lack channels to be seen. Nowadays, including programs such as "100% Production", which are variants of show comprehensives, because they do not involve a debut, it is difficult to arouse the audience's desire to win or lose, and it is even more difficult to form social topics. The final result is that the little idols have run a lot of shows, and their popularity is still only visible to fans.
Aside from the problems of the general environment, Zhang Yixing's operation ideas may also be a reason that hinders his idols from being seen by everyone. It is said that what style the boss is, and what the style of the employee is most likely, which is vividly expressed in the chromosomal girl group.
When Zhang Yixing was still in EXO, he gave people the feeling that he was gentle and peaceful, did not fight or grab, worked silently, and sometimes seemed a little dull. On the show, these girls give people a feeling very similar to Zhang Yixing back then, they don't talk much and don't want to be the center of the topic, so they go to the practice room to practice when there is a problem, and everything depends on hard work.
From Zhang Yixing's point of view, it is not difficult to understand that he himself admits that he is not a talented person, and it is all about hard work to get to where he is today. But he ignored one point, the fire of EXO back then was directly related to the planning of the entire team. There is not only him in the group, but also several topics to take on, and with a good concept of singing and dancing, he embarked on the road to the top.
In other words, it was 1 Zhang Yixing + 11 teammates with different personalities that made EXO popular. And the current chromosome girl group gives people the feeling that they are 6 Zhang Yixing-style hard workers. The perception is very good, the sisters are very serious and don't be demons, but this market is so unfair, and the hard-working family can never compare to the topic coffee.
Observers feel that taking the opportunity of Zhang Yixing to go to sea to sing, the chromosome girl group should also go to South Korea to show their faces on the singing show and take the route of flowering inside the wall and fragrant outside the wall. At that time, South Korea's KARA girl group relied on the success of the Japanese market to feed back South Korea's local popularity, and the Chinese music scene went global, and it didn't necessarily have to start from China.
Don Quixote who was ridiculed
It's like Ju Jingyi, who is not a big mistake, is always ridiculed by the group, whether he is an artist or a boss, in fact, Zhang Yixing is already the group of people who are self-disciplined and hard enough, but they just don't attract people, or they always become the target of group ridicule. Observers believe it may have something to do with the fact that he had an anachronistic feeling.
The entertainment industry is a place that needs to perform, and it is said that everyone likes living people and stars who love to tell the truth. Not exactly. What everyone likes is that artists should say what they want to say in a way that the public likes most at the moment. For example, now everyone likes a sense of relaxation, so taking the hard route will make people feel tired and feel too hard, and Zhang Yixing was ridiculed, probably related to this.
Some people say that "he didn't do anything wrong, he just didn't like her, and felt that his various behaviors were very deliberate, which made people feel very tired", and observers once felt that Zhang Yixing's words and deeds were very deliberate, as if he was deliberately acting for someone. But after watching from the sidelines for so many years, I found that people are really the unity of knowledge and action, and they have been working hard for "the Chinese music scene to the world".
In addition to being out of place, Zhang Yixing is also as inflexible as Don Quixote.
It is good to make up your mind to promote the "Chinese music scene to the world", but it is also necessary to adjust the methods and methods with the changes in the external environment. Let's look at South Korea's current star-making industry, which has changed from the era of valuing strength when Zhang Yixing debuted to seeing who can leverage resources and play with concepts.
Popular girl groups basically follow this route of fame: the company builds momentum and sends a notice to attract early attention - a certain member or several members appear harmless negative, forming a discussion at the public level - winning luxury endorsements in the early stage of their debut to pull up the coffee position - no matter what method, they must win one of the music programs.
After such an operation, even if the strength of the members is limited, the fame has long been hyped. What Zhang Yixing follows is that his singing and dancing ability must be strong enough to make a name for himself with one work after another. Coincidentally, the South Korean JYP company next door still follows this fundamentalist line to operate its girl group, and as a result, the two strong girl groups are relatively low in the ranking of the new generation of groups from large companies, and in terms of creative ability, JYP is still a little higher than Zhang Yixing.
Of course, the observer does not mean that the strength of the idol group is not important, but that since the goal is to "go global in the Chinese music scene", why not make changes to the changes in the market, but blindly stick to the past path of success?
Sometimes Zhang Yixing even feels like those Korean study bloggers, studying like crazy without sleeping, all kinds of school supplies, and the result is just copying books over and over again, which seems to be hard and futile. Although I sometimes don't understand, I still hope that Zhang Yixing's dream of "going to the world" can succeed. At least the hard-working ones deserve more rewards than the speculators.