When the cold winter came, the whole country was affected by strong cold air, and the temperature generally dropped. Under the influence of the strong cold wave, the temperature in Hangzhou, Zhejiang Province plummeted by 10 °C, but compared with the outdoor cold, the lecture hall of Zhejiang University was a joyous atmosphere - Zhu Jiangming, a student who had graduated for 31 years, returned to his alma mater, bringing a theme of "Intelligent Electric Vehicle Track, How Does China Lead the World?" " speech.
Returning to his alma mater, Zhu Jiangming's identity is not only an alumnus of Zhejiang University, but also the founder, chairman and CEO of Zero Run Technology. In the speech of his alma mater, he shared his entrepreneurial experience with his students and students how zero-run can achieve accelerated growth through global self-research, and the necessity of taking the road of self-research and intelligence.
It is worth noting that before this, Zhu Jiangming said in the internal letter of the sixth anniversary of zero running, "In 2022, it is time for zero running to take the initiative to rush out to join the championship group." Combined with Zhu Jiangming's several statements and internal letters, zero-run cars have indeed come to a new stage of development, which also makes the outside world have new thinking about the development of zero-running cars and even the entire industry.
Zhu Jiangming's 2021
People close to Zhu Jiangming know that he is not good at talking and does not like to show his face, which is related to Zhu Jiangming's specific experience. Compared with other management positions, Zhu Jiangming is a technological transformation of science and engineering. In the past 2021, the outside world has found that Zhu Jiangming's public appearance opportunities are significantly more than in previous years, because he needs to walk more into the user and listen to the user's feedback while doing a good job in self-developed technology and polishing products.
The most direct result of Zhu Jiangming's transformation is the market performance of zero-run cars. According to the data, the total delivery of zero-run cars in 2021 was 43,121 units; among them, the single-month delivery volume in December hit a record high again, reaching 7,807 units, an increase of 39% month-on-month and a year-on-year increase of 368%, and the market performance accelerated significantly.
It should be known that the sales of zero-run cars are supported by only three models, namely the S01 pure electric coupe, the T03 pure electric car and the C11 pure electric SUV. Among them, the zero-run T03 ranked 7th in the new energy best-selling list in November, and the ranking increased by 7 grades month-on-month. At the same time, at the Guangzhou Auto Show in November 2021, the zero-run C11 performance version was officially unveiled. According to reports, this model is the only dual-electric four-wheel drive SUV within 200,000.
In terms of financing, comprehensive information shows that the zero-run financing for the whole year of 2021 will reach 10.38 billion yuan. It is understood that zero-run financing is mainly used for zero-running automobiles in product research and development, channel layout and brand promotion.
In the face of the overall tightening of the growth rate of the automotive industry and the performance of zero-running cars in 2021, whether it is overall sales, product competitiveness or investor confidence, zero-running cars have handed over a satisfactory answer sheet, becoming one of the few eye-catching presences among Chinese car companies.
For the 2021 performance of zero-running cars, Zhu Jiangming's performance is very low-key, and in his view, the performance of zero-running is only a digital indicator. It is more worthwhile to interpret and summarize through the interpretation and summary behind the appearance, so that Chinese car companies can lead the world, so this is also his original intention to return to his alma mater.
Global self-development into zero running to accelerate the development of the key
What are the reasons for the rapid development of Zero Run in 2021? Zhu Jiangming gave the answer in a speech at Zhejiang University. He said, "The barrier or moat of zero running is based on the acceleration of scientific research and the unparalleled product value advantage brought about by 6 years of global self-research." ”
Zhu Jiangming, founder, chairman and CEO of Zero Run Technology
As we all know, as the world's largest market, China's competition is also the first in the world, and the rhythm of market efficiency has become the most important competitive weight among enterprises. Therefore, both traditional car companies and new car manufacturers have listed the rapid production and expansion of market share as a top priority. Under the guidance of such ideas, there are many car companies in the market that rely on third-party cooperation for research and development and production through OEM. The drawbacks of this practice may not appear when the market is in the early stage of growth, but as the market enters a stage of low-speed growth and high-quality development, especially when it is currently constrained by shortage factors such as chips and battery raw materials, the development of car companies will be seriously hindered. The most direct impact will be reflected in the consumer side, that is, whether the vehicle can be delivered on time. Once subject to the above influence constraints, it will eventually hurt the brand itself.
For this consequence, Zhu Jiangming, who came from science and engineering technology, naturally understood the stakes, so zero-run cars regarded self-research and self-construction as the foundation of their existence at the beginning of their establishment. This can be seen from the establishment of the zero-run car in December 2015 to the official launch of the first mass production car S01 in January 2019, and the interval of three years can be seen, which is unimaginable in the eyes of other car brands.
Compared with other car companies through OEM, joint ventures with third parties and other roads, zero-run cars choose a global self-developed road. Among them, in terms of production qualifications, zero-run cars finally obtained vehicle production qualifications through equity restructuring and self-built factories, which achieved solid self-control in quality assurance.
In terms of intelligent driving, which has attracted much attention, the Waymo intelligent driving algorithm 2D actual test competition known as the Olympics, the zero-run algorithm team won the first place in one fell swoop. The recently listed zero-run C11 has also been equipped with China's first ai intelligent driving chip with independent intellectual property rights - Lingxin 01. It is reported that at the end of December 2021, zero-run cars have realized the full-featured OTA of L2 intelligent driving assistance system, and it is expected to fully launch the NOA intelligent pilot assistance function in the first quarter of 2022.
It is worth mentioning that during the Guangzhou Auto Show, Zero-Run Cars released LEAP POWER "Up-dimensional" intelligent power technology, indicating that each Zero-Run Car is 100% equipped with self-developed powertrains, and each powertrain is 100% equipped with self-developed core components, and has achieved the only three excellent results in the world. This once again confirms the accumulated results of zero-run self-research, not only independently mastering the complete core technology of electric drive, reaching the world's top level, but also, as the world's first Mass-produced CBC integrated battery integration solution, the Chinese brand will achieve mass production in the third quarter of 2022.
In addition, in order to solve the user's mileage anxiety and other realities, zero-run cars will also launch a range extender model, and the direct drive extended range oil-cooled generator with a maximum power of 110kW is expected to be put into operation in the fourth quarter of 2022. At the same time, in the motor part, it is expected to mass-produce high-power silicon carbide controllers by the end of 2023, which can support high-voltage fast charging and high-power electric drives. These technologies are in mass production within three years.
It can be said that from core technology research and development to vehicle production and manufacturing, zero-run cars have become the only enterprise in the new forces with comprehensive self-research and self-manufacturing capabilities. Therefore, Zhu Jiangming said in a speech at Zhejiang University, "Although the global self-research has caused us to lose a little initial speed, it has gained long-term acceleration. "This also explains why zero-run cars have been quiet in the first three years, and then have shown rapid development in the last three years.
User ecological marketing experience of zero-run cars
Zhu Jiangming specifically mentioned in the internal letter that in 2021, the industry felt the zero-run acceleration for the first time, and in 2022, he took the initiative to rush out to join the championship group, which was behind the outbreak of the achievements of the global self-developed science and technology tree planted by zero-run cars. In addition, Zhu Jiangming, who is born in science and engineering technology, also has a point worth paying attention to, that is, the achievements of zero-run cars in the field of marketing.
For the current situation of automobile marketing, Zhu Jiangming believes that the long-term development of traditional 4S stores can not fully adapt to the current circulation model, and the biggest drawback of the 100% direct operation model is the lack of explosive channels. Therefore, in terms of marketing model, Zero Run Car has adopted a new business model of "direct operation + city partner". The advantage of direct operation is that less inventory and light assets, so as to quickly achieve channel rollout, while city partners are mainly responsible for the offline experience of users in the city, product delivery and after-sales maintenance of the whole process of services. As of December 1, 2021, Zero Run has more than 300 sales stores nationwide, and has achieved coverage in major cities.
According to the news, on December 15, 2021, the first batch of direct delivery centers of zero-run cars were officially completed and opened in Beijing and Hangzhou. The delivery center will improve the efficiency of user delivery through perfect software and hardware facilities and standard unified delivery processes, and provide more professional vehicle maintenance and more transparent charging guarantee, bringing users more comfortable product delivery services. This is undoubtedly another important move to accelerate the construction of zero-run vehicles.
In addition, zero-running cars have gradually formed a diversified service network composed of "integrated service center + service center + shared service center + sheet metal spray center", indicating that it wants to provide users with a more convenient and high-quality service experience.
It can be said that the front-end advantages of zero-run cars such as qualifications, funds and technology, coupled with the unique ecological marketing blessing of zero-running, make it more stable on the road of rapid development. Zhu Jiangming's development ideas not only make zero-run cars enter the fast lane of development, but also contribute to the long-term development of China's new energy industry.