In 2022, can 5G news break through the bottleneck?

Feixiang Network News (Ma Qiuyue/Wen) Nowadays, operators' SMS services have been saturated. Therefore, operators have great hopes for the launch of RCS.

But a report by market research firm Omdia mentions that telecom operators' RCS rollouts have been slow or have lost their head start. Because so far, the RCS Business Messaging (RBM) launched by telecom operators has been quite limited, and many telecom operators that have already launched RBMs are still in the trial stage and have no clear pricing model.

The domestic version of the RCS is 5G news, at present, only China Unicom trial commercial, China Telecom said that in January will choose the opportunity for commercial use, and China Mobile, which has a huge number of users, has not yet had a clear commercial timetable.

However, at the "2021 China Value-added Telecom and Virtual Operator Summit Forum - 5G News Summit Forum" held recently, Miao Jianhua, president of the China Communications Enterprise Association, said that 5G news is expected to become the first batch of 5G applications for public users.

China Mobile: Commercial time is uncertain 5G messaging network successfully completed the innovation pilot

Although China Mobile has not yet announced the commercial timetable for 5G news, on December 31, 2021, it was quietly announced that 5G news private network successfully completed the innovation pilot.

It is reported that at present, China Mobile's 5G news private network has completed two specific industry customer-type private network models: Lavande Hotel Private Network and South China Agricultural University Campus Private Network. In addition, it has also created a learning private network for young children, which intends to create a closed network space for schools and parents to rest assured, and currently brings together learning-oriented private network applications such as Tencent Happy Mouse and Youdao Boutique Courses, and explores the application scenarios of the industry convergence platform private network.

Today, China Mobile's 5G messaging network can conveniently customize the private network for customers in any industry, making the private network opening as convenient as service opening. Users can sign a private network, can also sign multiple private networks, or sign both private networks and large networks to meet The toB ToC requirements.

At the "2021 China Mobile Global Partner Conference", China Mobile released three innovative products: Super SIM Card, Mobile Authentication 2.0 and SMS Mini Program 2.0 to break through the coverage bottleneck encountered in the development of 5G messaging.

Among them, in order to solve the problem of limited coverage of 5G message terminals, China Mobile has launched the "SMS Mini Program" service, and users of non-5G message terminals can achieve the same experience as 5G message terminals through "multi-point one step", indirectly achieving full terminal coverage. Nowadays, the release of SMS Mini Program 2.0 can be used as a supplementary solution for 5G messages to achieve full coverage of terminals.

China Telecom: Commercial opportunity in January

At the "2021 China Value-added Telecom and Virtual Operator Summit Forum - Technological Innovation Conference under the Trend of 5G Converged Communications" held recently, China Telecom revealed that it plans to promote the commercial use of 5G news in January and is currently in the process of formulating a plan.

Halfway through January, I don't know if China Telecom can successfully launch commercial use.

China Unicom: Trial commercial use has been launched

In November last year, China Unicom has launched trial commercial use.

At the 2021 China Unicom Partner Conference, China Unicom announced the official establishment of the 5G News Ecosystem Alliance. At the same time, it also released five major plans for china Unicom's 5G news "Zhixin Start" strategic cooperation: 5G message terminal development plan, 5G message application promotion plan, 5G message user experience plan, 5G news green governance plan, 5G news ecological empowerment plan, and launched the 5G news Winter Olympics application.

China Unicom said that 5G news is a key project in the company's large-scale application strategy, and China Unicom will include 5G news into the key areas of the company's investment, and the planned investment amount may exceed 1 billion yuan.

Terminal support is key

Looking at the US market, RCS is particularly not going well in the US, because Apple does not support it, and Apple mobile phones occupy nearly half of the market in the United States. Therefore, the support of terminal manufacturers is key.

At present, there are not many mobile phones supported by 5G messages in China. Cui Wei, general manager of the 5G messaging business department of the software business department of Huawei Technologies Co., Ltd., also said in an interview with the media that one of the bottlenecks in the rapid development of 5G news is the support of the terminal, "China Mobile currently has a certain scale of customized machines, and it is also actively promoting in the telecommunications and Unicom areas, and the total scale and quantity have not yet reached the expected commercial readiness." More industry partners and upstream and downstream of the industrial chain should be more fully involved, especially for terminals to play a proactive role, rather than passive participation. ”

It is understood that China Unicom pointed out in its terminal development plan that China Unicom's own brand Youchangxiang has supported 5G news, and formulated a strategic cooperation plan for 5G news, including purchase fee + financial installment, etc., and launched the terminal certification plan.