Why huawei terminals will be the strongest change-makers in the commercial market

Produced by | He Xi Typeset | Ye Yuan

On April 2, Yu Chengdong, managing director of Huawei, CEO of terminal business, and CEO of Smart Vehicle Solutions BU, announced at the Huawei Terminal Commercial Product Conference that the original Huawei consumer business was officially renamed Huawei Terminal Business, and the renamed Huawei terminal will carry more missions, on the one hand, to continue to develop the original consumer business, on the other hand, it will open up new commercial product business for government enterprises and other fields, which means that Huawei will vigorously enter the commercial field with the help of brand potential.

1

Huawei terminals are reorganized

At the Huawei Terminal Commercial Product Conference on April 2, Huawei released 7 series of commercial products in one go, including MateBookB series, MateStationB series, Huawei display B series, Huawei tablet C series, Huawei smart screen B series, WATCH B series, printer PixLabB series, covering notebook computers, desktops, tablets, monitors, smart screens, office accessories, smart wearables and other terminal products.

From the speed of product release, we can see Huawei's determination and speed to enter the commercial field, thanks to Huawei's product experience and service capabilities accumulated in the consumer business field over the years, as well as Huawei's natural business attributes in carrier business and enterprise business, so Huawei can quickly run into the terminal commercial field.

Judging from the released products, it seems that Huawei only copied the original consumer products to the commercial field through the new commercial series, but if we carefully compare the consumer products and commercial products of Huawei terminals, we will find that Huawei commercial products have unique features in software and hardware such as government and enterprise customization, privacy, security, and services. Huawei brings quality and innovation in the field of consumer products to the commercial field, and at the same time, because the commercial field has higher requirements for hardware, collaboration, software, services, security, privacy, etc., the commercial products of Huawei terminals have innovation in these aspects.

Of course, the terminal in the commercial field is not like the terminal in the consumer field, every consumer is an island, and the employees in the government or enterprise are not islands, and their terminals need to cooperate with each other, so Huawei's commercial terminals must not only provide products, but also provide solutions. At present, Huawei terminals provide commercial office products and solutions for the government, education, manufacturing, transportation, finance, medical care, and energy, and provide successful solutions for Midea Group, Shandong Zhixue Huijiao Information Technology Co., Ltd. and other enterprises. In the future, Huawei will provide commercial terminal solutions for thousands of industries and build suitable solutions for different scenarios.

2

Behind the renaming of Huawei's "consumer business" to "terminal business"

On March 28, 2022, Huawei released its 2021 annual financial report, and the data showed that Huawei's revenue in 2021 was 636.8 billion yuan, down 28.6% year-on-year, and the Chinese market was down 30.9% year-on-year. Among them, the original cash cow consumer business revenue of 234.3 billion yuan, which was surpassed by the operator business for the first time since 2018.

For well-known reasons, Huawei's sanctions in areas such as chips have led to a rapid contraction in the consumer business since 2020, and its mobile phone market share has declined year by year in the global market and the Chinese market. It should be known that the consumer business was once the guarantee of Huawei's cash flow, and in the context of such internal troubles, Huawei had to carry out drastic reforms and open up new business segments, so it was imperative to advance into the commercial field. This is one of Huawei's tenets since its inception, and it will not blindly shrink back in the face of the crisis, but will continue to seek new growth points through change and innovation.

In addition to internal reasons, it is also the trend to enter the field of commercial terminals. At present, the world has entered the 5G era, the AI era and the era of cloud computing, in the field of government and enterprise office, traditional office terminals are obviously not able to meet the growing demand for intelligence, collaboration, lightness, automation and so on. With the continuous development of the economy, the office scenarios of medical, financial, educational, manufacturing, transportation, energy and other industries have become more and more complex, and the market lacks customized solutions according to the whole scenario to provide flexible and customized commercial office terminals, and with the continuous deepening of digitalization in thousands of industries, the demand for customization and intelligent upgrading of commercial terminals is also accelerating.

On the other hand, the mainland proposed many years ago that the government and enterprises should seize the opportunity to carry out digital transformation in a timely manner, but limited by the old traditional terminal equipment, terminals such as old desktop computers with data cable connections and hard disk storage are obviously unable to meet the needs of digital transformation, and seriously affect the efficiency of enterprise offices.

In the mainland, the demand for the commercial PC market is far greater than the demand of the consumer market, especially in the context of enterprise digital transformation, a large number of terminals need to be upgraded, and it is obviously wise for Huawei to seize the opportunity to enter the commercial field at this time.

3

Huawei terminals will be the strongest changers in the commercial market

Yu Chengdong pointed out at the press conference that Huawei has three major DNA of quality, wisdom and reliability, which is also the cornerstone of Huawei's success in all aspects.

In terms of quality, Huawei's products invest very large R& D costs in both design and software and hardware, so they can achieve quality higher than the industry average, and Huawei's products often undergo rigorous testing before leaving the factory. Take the newly released desktop MateStationB520, after Huawei's repeated polishing, the average trouble-free working time of this device is as high as more than 1 million hours, and stability is the lifeline of commercial products. In the past consumer business, Huawei's smartphones won with quality, and this time, Huawei will also bring the boutique experience in the field of consumer products to the commercial field and bring high-quality products to enterprise customers.

In terms of wisdom, based on Huawei's powerful Hongmeng system, cloud computing, 5G and other technologies, Huawei terminals can achieve seamless connection and collaboration, and create a full-scenario intelligent ecosystem for enterprise users to improve enterprise production efficiency.

In terms of reliability, Huawei has made achievements in security and privacy in the early years, adhering to the loyalty of "no interference, no tracking, and no leakage", and proposing HEM solutions to provide customers with six major configuration services such as device control, network control, security management, and data protection.

Huawei terminals into the field of commercial office, for Huawei is a new challenge, but it is also Huawei's most certain innovation, Huawei is born to be a TO B enterprise, from the beginning of its inception to serve countless enterprises, the understanding and understanding of commercial business and enterprise consumption is more thorough than other companies, so when huawei research and development of commercial terminal products to the market, more able to meet the scene-based needs of enterprises.

In the future, Huawei's terminal business may also collaborate with enterprise services to provide more comprehensive solutions for enterprises. In fact, in January 2021, Huawei set up five major legions such as the Coal Mine Corps and the Data Center Energy Corps, and released 11 scenario-based solutions to provide enterprises with more complete products, and in the future, Huawei terminals are likely to join these legions and work with them to help enterprise customers reach users efficiently, reduce costs and increase efficiency, and create more value.

Huawei terminals with ability, efficiency, and advantages will be the strongest changers in the current commercial terminal market.