Poor friends who pay a little attention to digital products should know that the mobile phone market in early 2022 is a crazy output, and it seems that everyone is gone on the road of inner volume...
The same is true for imaging systems, what outsole, high pixels, stabilization are basic operations, in addition to these there are RAW photo formats, various camera brand cooperation, high-speed continuous shooting and exclusive filters, etc., the threshold for people to take a good photo is constantly decreasing.
But there is one thing that used to be the focus of manufacturers to promote their own images, but now it is gradually disappearing from people's sight, and it is the DXOMARK score.
The Source of All Evil ▼
In the first two years of the development conference, once the camera part is talked about, many manufacturers will pull this thing out, and then blow up how high their scores are.
Even if it is not said at the press conference, some people will take the initiative to look at the score, it seems that DXOMARK has become an authority, and a high score means that the imageability of the mobile phone is good enough.
Even for a while, manufacturers began to brush up the position of the first list, vowing to squeeze friends to the second...
But this kind of brush point situation, Tony has not seen for a while.
Why did DXOMARK, once regarded as an authority, disappear? This matter, we have to start from the DXO ranking itself...
DXOMARK was originally founded in 2008 by DXO, a French engineering and consulting firm.
The company's initial business is very normal, in addition to testing some camera lenses, the rest of the business is a bit like Adobe, that is, selling some software related to image processing, such as DXO PhotoLab, ViewPoint and so on.
They also acquired a collection of software and plug-ins from Google in 2017 called the Nik Collection, and Snapseed, Google's well-known image processing software, is also from Nik Software.
Isn't DXOMARK quite serious at this point?
But even the most serious companies have to adapt to the times, so in addition to evaluating professional equipment such as camera lenses, they also began to test smartphone image performance in 2011.
DXOMARK test has its own set of logic, most people see the total score is actually a comprehensive score, a device and photos, zoom and video three subdivision scores, just the photo has exposure, color, focus and other nearly ten small items, overall is still more rigorous.
iPhone 13 Pro's photo score ▼
And as early as 2016, DXOMARK has become famous in China, because Huawei launched a P9 mobile phone with Leica in that year and scored 80 points, but the official website can not find the score of this device.
This result is not particularly excellent, not as high as the 89 points of Samsung Galaxy S7 Edge, but as a domestic brand on the list, it is still worth encouraging.
In this way, it is quite normal to give a score to the mobile phone, but it is estimated that even DXOMARK itself did not expect that the evolution speed of mobile phone images is too fast...
The imaging systems of major brands began to advance rapidly, and they were about to approach the 100-point mark.
At that time, I was naïve and thought, "This is all a full score, how will mobile phones evolve after that?"
It turns out that I was naïve, because the perfect score for this thing is not 100 points!
Tony's mood about knowing this is actually quite complicated, which means that this list can be infinitely elongated and infinitely brushed.
It was at this moment that many people, like Tony, began to question DXOMARK's rating.
But then things were even more unexpected, because many people did not expect that Huawei only used two generations of mobile phone time to brush the score to 109 points...
However, it can also be seen from the screenshot that Xiaomi is not willing to show weakness and surpasses Huawei with an advantage of 1 point.
It was from that time that domestic manufacturers began to exert efforts on imaging, one was led by Huawei, and the other was that DXOMARK has indeed become one of the indicators for people to judge image performance.
But after a long time, everyone found that this place began to smell, because manufacturers gradually regarded this place as a second rabbit...
Especially Xiaomi, I really like to brush points, perfectly inheriting the style of An Rabbit of that year...
Of course, it is not that it is meaningless to brush points, and getting a high score on DXOMARK can indeed show that your camera is not bad to some extent.
But as DXOMARK's influence grew higher and higher, the scores on the leaderboards became more and more outrageous, and some people began to think that they were collecting money.
Tony doesn't know what to collect, but no matter how you measure it, as long as the test process and results are scientific and rigorous enough, then everyone can't say anything.
As a result, in 2021, DXOMARK was testing the new machine in the green factory, find X3 Pro, a low-level error occurred, and they marked the basic data incorrectly...
It doesn't matter if you can't see clearly, it probably means that the OPPO Find X3 Pro's ultra-wide-angle lens is equipped with freeform lens technology, but DXOMARK is blind and says that this phone does not have a freeform lens...
Tony now goes to the official website and finds that the Find X3 Pro review can no longer find this paragraph, but also boasted that the distortion control is good...
But no matter how you change it, getting the parameters wrong in the early stage is also a real hammer.
Coincidentally, another brother of the green factory, OnePlus, was also given a wave of mentality by DXOMARK, that is, Boss Zhang himself made it clear on Weibo that one plus 9 Pro would not send DXOMARK for testing.
The result is estimated that even The boss himself did not expect that DXOMARK did not know where to get a one plus 9 Pro to the active evaluation...
It seems that OnePlus is really hot in foreign countries, which is directly at the same level as Apple, and I don't know if Boss Zhang should be happy.
But the final test result is very crotch, one plus 9 Pro only 124 points, and 2 years ago iPhone 11 Pro Max is the same.
This score is a bit of a poor one for a flagship device with an exclusive IMX789 sensor for the main camera, an ultra-wide angle IMX766 sensor with a freeform lens, plus Hasselblad's natural color optimization...
But are you saying that the camera of the OnePlus 9 Pro is really average? Of course not, in Tony's actual measurement process, the OnePlus 9 Pro camera is not bad to use.
But in any case, this matter did cause a discussion in the digital circle, first the official announcement did not send a test DXOMARK, did not expect that people had to test, and finally the score measured was not high, and the white busy work belonged to it.
And this confusing operation will continue to play out in 2022, even on DXOMARK's official Chinese Weibo.
When Tony saw this Weibo, he quickly typed three question marks: ???
Will you TM take pictures, this person is not standing in a position, the lighting behind is not the same, have you such a horizontal comment...
The explanation of DXOMARK is even more confusing, every word is recognized, but it is completely incomprehensible to read...
As for the comments that scolded DXOMARK, Tony did not let go, anyway, everyone did not understand the significance of such a test.
In addition to the above-mentioned broadcast accidents, there is also a subtle factor, that is, the brand that took the lead in rolling up the image was a bit unbearable...
Although the first place in the current list is Huawei P50 Pro, the attractiveness of the product itself is not large, and it has not set off a particularly large wave, and Huawei's Mate50 series is also far away.
As a result, in the next six months, except for the iPhone 13 Pro series purchased by DXOMARK at its own expense, which broke into the top 5, there will be no new machines on the list.
Therefore, the loneliness of DXOMARK, Tony estimated that it had something to do with Huawei's temporary bleakness.
Then it came to the end of 2021 and the beginning of 2022, and Tony found that basically no manufacturers mentioned DXOMARK anymore, including Xiaomi.
Poor friends who have read Tony's previous article should know that Xiaomi has also played computational photography, and even put its own cyberFocus everything focusing technology of the mechanical dog Iron Egg to the mobile phone.
Xiaomi Mi 12 Pro not only has the capture and night scenes improved, Tony also found that the sample tuning is more bright and vivid in the actual test, and most people should prefer the 12 Pro photos to the 11 and 10 series.
OnePlus 10 Pro also maintains its own characteristics, although the configuration has increased or decreased, but it has added a new filter with a hasselblad flavor and a 150-degree ultra-wide-angle lens, and the XPAN mode restored by God has also been retained.
These interesting features can make it easier for people to take good-looking or unique photos and become a bully in the circle of friends.
And now that we look back, will the score of DXOMARK really have a great impact on everyone's purchase? In addition to one more publicity point, it seems that the impact on consumers is not so large...
Everyone still wants to buy what to buy, want to see how the camera is, Tony feels that looking at some KOL assessments is more reliable than a score.
In any case, Tony feels that this is still a good thing, rather than desperately inward volume, it is better to focus on the actual user experience, plus some practical and easy to use features and technology, this is not better than competing for one or two points?
So next, do you guess there will be a manufacturer to test DXOMARK?
Author: Budweiser Editor: Surface Line
Images, sources:
DXOMARK official website, LicenseNew
Weibo - @DXOMARK Chinese, @ Liu Zuohu
Witty Cat - OPPO Find X3 Image Rollover? DXOMARK: It's time to top up
Hummingbird Network - Dual Camera How DxO Released Huawei P9 Comparative Test