According to the rhythm of previous years, OnePlus should release a round of products covering mid-to-high-end product lines. But in fact, in the ever-changing mobile phone market, OnePlus currently only has one flagship product, one plus 10 Pro.
▲ OnePlus 10 Pro Fat Da White Color Scheme.
The change in the rhythm of the product makes people begin to over-interpret and guess every action of OnePlus. The newly released OnePlus Ace is at this critical juncture at the moment.
OnePlus Ace, a product with a new code name, has also received a lot of attention and a lot of interpretation. Many people think that OnePlus Ace is not as outstanding as the past OnePlus products, so "not will be", and even extended, one plus this once unique brand is gradually losing its shine.
However, these views and opinions are only appearances, if you deeply understand the birth and product strength of oneplus Ace product, you will not categorically believe that oneplus products do not have the shining point of the past.
The core of the oneplus brand has not changed, including the one plus 10 Pro, one plus Ace and other two products can still represent the advantages of one plus products, and even opened a new skill tree.
Why do one-plus Ace for the masses?
The brand was established for nearly ten years, and only high-end boutiques can be said to be the persistence of OnePlus. Ning Que is not indiscriminate, focusing on the high-end market all year round, so that OnePlus has more time to understand the pain points of users.
▲ OnePlus 9 Pro and OnePlus 10 Pro.
At that time, the products also led a series of industry trends such as "high brush screen", "fast charging" and "process" through continuous iteration.
OnePlus's products are not only sought after in China, but also have a group of fans in overseas markets. The new machine is on sale, there will be a long queue, and its products can be said to be killed at home and abroad.
▲ OnePlus 1. Image courtesy of Android Authority
I vaguely remember that after the listing of one plus 1, Time Magazine called it a "dream phone", in fact, not only such an old media organization, in the hearts of many users, oneplus products have always been their dream phones.
Why is OnePlus a "dream phone"?
In fact, it has little to do with the price, the most critical thing is the experience, it can be a brisk and smooth performance performance, it can also be a polishing of the details of the fuselage, and even the industry-leading specifications.
All of this can be boiled down to "no will", and it has been engraved in the brand's DNA since the first generation of OnePlus products.
After firmly grasping the high-end market at home and abroad, with the strengthening of the brand's influence, it began to try to penetrate the "mass" market, which was a natural and natural thing.
But here, OnePlus does not want to rush forward, but after careful consideration and consideration.
In the past, high-end products are no longer limited to performance or feel or screen strength in some aspects, but have evolved into a comprehensive complex without shortcomings.
▲ OnePlus 10 Pro.
The OnePlus 10 Pro released at the beginning of the year, while adhering to the characteristics of feel, design, screen, image and so on, also lit up the new skill tree of "game performance" and continued to do "boutique" mobile phones without shortcomings.
However, the OnePlus Ace for the "public" is different from the high-end flagship and should be focused. According to the idea of one plus to do high-end machines, as well as the consideration of brand genes, such as its name, Ace is positioned as a "performance trump card", similar to the first generation of famous products, the main focus is light and smooth performance.
And here at OnePlus, the phrase summed up in "suit thugs" may be more accurate.
Does OnePlus Ace have a one-plus flavor?
Ace, literally translated as "ace". Often speaking, it will also be a card with the ability to turn the tide at the table, and this name has a deep meaning.
Just like the changes of the OnePlus brand in recent years, the product line of OnePlus Ace is also the first appearance, and it has made no small adjustment to the previous OnePlus products.
At first glance at OnePlus Ace, many people have a lot of questions, thinking that it cannot interpret the brand genes that OnePlus has been deeply cultivating for many years.
The new president of OnePlus China, Li Jie, after facing these concerns of users, said that "OnePlus was loved by the public in the past, in the final analysis, it is still the concept of product details, quality and non-will", he is not worried that the tone of the OnePlus brand will change greatly, because the core of OnePlus has not changed.
▲ Li Jie, President of OnePlus China.
Regardless of the concepts, the core of OnePlus is actually a "good product" itself. Some of the configuration specifications that have been pursued in the past are mostly products that create a better user experience.
Under this driving force, we see that OnePlus products can always be ahead of the industry in terms of insight into the new pain points of users. From the very touch, to the colorful gradient of AG glass, to the high refresh rate screen and the plus image track with Hasselblad, it is based on this.
However, behind these features, there is a brisk, smooth and stable performance performance, which is also the earliest feature that users are familiar with and favor among the various labels of OnePlus products.
OnePlus Ace focuses on briskness, fluency and stability. To this end, OnePlus and MediaTek customized the Tianji 8100-MAX and brought chip-level frame stabilization technology to OnePlus Ace.
Whether it is a national mobile game such as "Peace Elite" or an open game such as "Original God" that requires continuous high-performance output, under hyperBoost frame stabilization technology, it can maintain stable output for a long time.
In particular, "Original God" can be stable at 50fps, and in the process of experiencing oneplus Ace, it has really brought enough surprises, and even some surprises.
At the same time, OnePlus Ace also has a built-in game unique chip, in order to MEMC interpolate the game, bringing a silky experience to games that are not suitable for 120fps.
Therefore, whether it is HyperBoost or the game unique chip, it is a game performance that makes one plus Ace have a flagship game performance. But the question arises again, is one plus Ace a pure gaming phone?
▲ OnePlus Ace with OnePlus 18W Freezing Point Heat Dissipation Back Clip.
The answer is no, "the game is just an important expression of performance", to put it another way, those heavy load games are actually testing the performance under the high pressure of the product.
OnePlus Ace has made great efforts in performance performance, which is also complementary to OnePlus' own "no will" and "suit thugs".
Unlike many brands, OnePlus has already gained a foothold in the high-end market and has its own set of high-end machine methodologies. The OnePlus Ace for the public is also a product born of the high-end flagship idea of OnePlus, but its foothold is in the "performance trump card", so the focus of the product is also on performance and heat dissipation characteristics.
In fact, although Li Jie said the choice of one plus Ace in the product, but return to the product, aside from a variety of frame stabilization technology, one plus Ace still has a quality that exceeds similar products in terms of feel, texture and design, and in the "performance machine", it is still a boutique.
And this boutique "performance trump card", with the help of a broader OPPO offline channel, will also quickly occupy the market and enhance the brand awareness of OnePlus.
OnePlus is still the one plus that focuses on user experience
In the face of oneplus' recent changes, many people have different interpretations, and even many levels of speculation.
At the one-plus Ace conference, Li Jie also responded positively to these speculations, and more footholds were still in the relationship between OnePlus and OPPO.
Relatively speaking, OPPO has deeper R&D and market resources, which is undoubtedly a new opportunity for OnePlus to re-"start". It's like a springboard that can help you take it to the next level.
This time Ace, in fact, has the shadow of OPPO Reno's well-received product line Ace. OnePlus Ace is not simply a "take-ism".
Instead, it is to think about whether Ace is in line with the OnePlus brand and the user group of OnePlus. For the OnePlus user group, it is to see whether there is a corresponding demand, and for the brand, it is whether it can bring better products in the industry.
The former, from beginning to end, smooth and stable performance is one of the main reasons why users choose OnePlus. In the latter, OnePlus Ace has brought "Ace" products to the industry with the help of flagship Hyberboost frame stabilization technology and high-investment chip-level customization.
After the integration of OPPO last year, after a period of adjustment, OnePlus products have also fully entered the OPPO offline channel, which undoubtedly opens a broad market door for OnePlus.
▲ OnePlus Buds N, OnePlus 18W Freezing Point Cooling Back Clip and OnePlus Ace.
In fact, before the release of one plus Ace, it is actually difficult to feel the efforts made by one plus in the details and feel of the fuselage just by looking at the pictures. With offline channels, more users have invisibly turned into an advantage after touching and experiencing OnePlus Ace.
On the other hand, the good development of the OnePlus brand will also occupy a deeper and broader market for Oujia in the suddenly changing mobile phone market.
After obtaining more resources, OnePlus is still focusing on user experience and pursuing quality to create boutiques, whether it is for the newly born Ace or the long-established digital series, it will always be the biggest feature of OnePlus.
Has OnePlus changed?
On some levels, it does change. Its product line is changing rapidly, and new name codes are constantly appearing in OnePlus products. And some of the characteristics of the appearance are also being adjusted according to the product and audience.
▲ OnePlus Ace "open black" and "back to blue" double color matching.
At a deep level, it has not changed, or it has not departed from its origins, with "creating high-quality products" as the core and spreading out to all product lines.
Just like the OnePlus 10 Pro and the OnePlus Ace, they are not the same level, but in the core of the product are "boutique", one is to add better performance on top of the previous advantages, and the newly born Ace is to show the vivid "performance", there is also the "quality" characteristics of one plus in the past.
In the final analysis, OnePlus's products or brands have never changed, and no matter how the products are presented, they are the accurate presentation of one-Plus boutiques.