At the end of the year and the beginning of the year, the Internet is always indispensable to the "annual hot words" summary, last year's hottest is the "inner volume", "double reduction", "breaking prevention", "YYDS", "absolute child", "new crown vaccine"... They appear frequently everywhere, witnessing the social changes of the past year and reflecting people's mental state to a certain extent.
However, in the geek's choice, in fact, in the technology circle and the digital circle, there are also some hot words or interesting "terriers" worth playing, today we will take stock of the past year, the various mobile phone manufacturers those hot words that impressed me. Perhaps in the eyes of those who pay attention to digital, they are the real "absolute children".
Huawei: Hongmeng system
There is no doubt that the Hongmeng system is Huawei's biggest achievement last year, under the adverse impact of the sanctions environment, the release of Hongmeng undoubtedly gave the majority of Huawei users a shot in the arm, since the release in June, Hongmeng has completed more than 100 new and old models, hundreds of millions of users coverage, indeed worthy of praise.
In addition, although the sound of Huawei mobile phones is much less now, in contrast, Huawei has begun to attack the IoT and office fields. In the past year, Huawei launched notebooks, displays, all-in-one computers, tablets, watches, headphones, speakers, printers and many other excellent products, and in some traditional categories, Huawei has also added many innovative experiences and technologies, which have been recognized by the market.
What is surprising is that Huawei seems to be a bit hidden in the matter of car manufacturing, at present, under the influence of the heavy setback of consumer business, car manufacturing is actually a good growth space, but Huawei seems to have been very contradictory, on the one hand, it clearly stated that it will not personally go down to build a car, on the other hand, it continues to cooperate with car companies to launch new cars, and the "drama" is constantly increasing... In any case, as a head technology company, Huawei's future development is still worth looking forward to.
Xiaomi: The key year of Mi Chong Gao, the Xiaomi Bible
Xiaomi belongs to the "bring your own traffic" player in the digital circle, whether it is a brand or a product, it is never lacking in heat.
The first hot word "rice rush high, key year" comes from the "Millet Three Character Classic" circulating on the Internet, which originally meant that 2021 is the key year for Xiaomi to impact the high-end. In the Xiaomi Three Character Classic, this sentence appears as the first sentence, explaining to the reader the background information of Xiaomi.
In fact, the slogan of Xiaomi's impact on the high-end began from the 2020 Xiaomi 10 series, but last year the official repeatedly stressed that 2021 is the "key year". We can find that the momentum of Xiaomi in 2021 is indeed very strong, not only launched the Xiaomi 11 series, but also restarted the MIX series and the Xiaomi tablet, but unfortunately, in the market of continuous "inner volume", Xiaomi mobile phones no longer seem to be as dazzling as in the past, coupled with the poor experience of MIUI 12, resulting in "Mi ChongGao" becoming a joke last year.
The second hot word "Xiaomi Bible" comes from the B station UP main @cloud Mimi released a spit video for MIUI to change the internal test rules, in the video, the UP main emotional, spit in the process of frequent golden sentences, but also derived the "Xiaomi miracle" this kind of stem, so the entire video content is also called "Xiaomi Bible" by netizens, and even became a "must read in the circle".
Looking back at the development of domestic mobile phones, it is obvious that the impact of high-end is not an easy thing, but it is gratifying that from Xiaomi 12 and MIUI 13, Xiaomi's product line is clearer, and the reputation has also rebounded, in addition, after the announcement of the car, Xiaomi's brand image has also improved a lot, I believe that after everything returns to the right track, Xiaomi's impact on the high-end will be more affirmed.
Glory: Benchmark Apple
In 2021, Glory's performance is very eye-catching, from others at the beginning of the year to domestic third at the end of the year, Glory has stepped out of an enviable "smile curve".
"Benchmarking Apple" may be the most mentioned slogan of Glory last year, especially after the release of the Honor Magic 3 series, the official constantly emphasizes that the product can be matched or even surpassed Apple in all aspects, but in fact, benchmarking Apple is also the goal of all domestic mobile phones, but Glory shouts the loudest.
To tell the truth, in terms of products, the overall performance of last year's Glory was indeed extraordinary, and in just a few months, it not only completed the restructuring of the entire company, but also created a new product matrix very quickly. Nowadays, Honor has readily available from entry-level models to high-end models, and has also won market recognition, of course, these are also inseparable from Honor's strong brand and channel capabilities.
Also in terms of products, Honor also has not done enough good enough, such as honor Play 5T, although it is only a thousand yuan entry model, but glory to its equipment is too shabby, which has led to many netizens complaining.
One Plus: The big hydrogen is dead
OnePlus has fully returned to OPPO, and the big hydrogen has officially died, which may be a pity for some geeks.
Last year, the public's attitude towards hydrogen OS suddenly changed, and began to complain that hydrogen OS is a rough house, with too few functions, poor optimization, and poor experience... But in fact, hydrogen OS has not changed in the general direction, but what is constantly changing is one plus more and more "outside the circle users", it is clear that for a large number of users and digital enthusiasts, hydrogen OS is no longer the best choice, so from the beginning of the one plus 9 series, ColorOS finally replaced the hydrogen OS, hydrogen OS has officially become history.
Nowadays, OnePlus has become a sub-brand of OPPO, for many of OnePlus's loyal fans, this is actually a pity, but from the perspective of manufacturers, the current competition in the entire market is intensifying, and it is also the trend to choose to concentrate on creating products, but after that, there may be fewer interesting products on the market.
OPPO: The coolest company in the heart of rice noodles
The coolest company in the heart of making rice noodles, this sentence comes from the release of OPPO Find N.
OPPO has created a lot of good products in recent years, many of which have even been recognized by the "rice noodles", such as the previous Ace series, as well as last year's Reno Pro+, which are all performance-oriented models, but also have a good cost performance and process, in addition, ColorOS has also been promoted to the first echelon operating system in China in recent years, in short, OPPO's various performances seem to be in line with the expectations of "rice noodles" for Millet.
After the release of Find N, there are more rice noodles to break the defense, this product has achieved the best folding screen in terms of process or experience, and the price is still very cheap, OPPO has indeed made the coolest product in the heart of rice noodles, although this is a joke, but to some extent can also see OPPO's pursuit and exploration of technology.
VIVO: Duty
Honestly, it's hard to find a word to describe vivo in 2021, but vivo does perform like the "duty" it has always emphasized.
In 2021, the dual brands of vivo and iQOO continue to exert their strength, and the newly launched OriginOS has also left a deep impression on many digital enthusiasts. Their product planning impressed me the most, and in the Vivo brand, the S series successfully took over the task of "illuminating your beauty" of the previous X series with its strong selfie ability, and the X series has now become a veritable image flagship. Looking at iQOO, whether it is the Neo series, the digital series or the Pro series, they can find their own precise positioning, and also provide consumers with another good choice.
My expectation for Vivo this year is naturally a true high-end NEX series and IoT devices.
Realme: Master Quest, GT Universe
2021 is a year of rapid growth for realme, and the specific performance is the uninterrupted release of new machines.
Because of the joint design with Naoto Fukasawa, "Master Exploration" became the label of realme, and at the same time, because the GT series released too many models, it was also called the "GT Universe".
But historical experience tells us that behind the rapid development is often more likely to expose the problem, perhaps after a period of make-up lessons, I don't know if realme can continue to maintain a stable performance this year?
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